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How technology can help prevent workplace injuries
Terri Williams Business Management, Services & Risk ManagementA few months ago, we reported on workplace fatalities being at their highest levels since 2008, although workplace injuries are trending down. And now, the National Security Council recently released its first Work to Zero research report, "Safety Technology 2020: Mapping Technology Solutions for Reducing Serious Injuries and Fatalities in the Workplace." The report identifies the most relevant workplace hazards, along with technologies that can help to mitigate the risks.
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How visitor segmentation can powerfully refocus your digital marketing
Lisa Mulcahy MarketingAs a digital marketer, you want to meet the needs of every single consumer who checks out your site or platform. A way to make this happen is through visitor segmentation. This highly granular approach basically means you're breaking your site’s visitors into clear and workable categories so you can target even the most niche customer with your full marketing might. It's personalized, it's effective, and it gives you excellent access to a new audience base. So, what visitor segmentation measures should you be using to reach your new and loyal visitors for best results?
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Association execs voice pandemic concerns
Robert C. Harris Association ManagementIn varied forums, association executives are sharing concerns about the pandemic. Topics range from missing their offices to cancellation of conferences essential to their revenue. This article features some of the discussions.
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Ready to bust some B2B marketing myths?
MultiView MarketingMarketing is always evolving. Whether it’s with the advent of new technologies, an expanding consumer base, or even changing markets, there is always something new happening. This comes with benefits and drawbacks. For those working on marketing strategies for B2B companies, that changing nature can leave them wondering what they should, and should not, be doing. With all this change, contradictions are to be expected, and what we’re left with are myths. I’ve compiled a few of those myths down below to let you know what could actually work for you.
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Chief Elusive Officer: 21% of non-managers have never met their CEO
Terri Williams Business Management, Services & Risk ManagementThe Chief Executive Officer (CEO) is usually the most visible person in the organization and is responsible for not only setting strategy and direction, but also for setting and modeling the company's culture. However, it may be hard to rally the troops and set an example when some of the troops don't see the person in charge. According to a recent report by Unit4, a people-based ERP software provider, 21% of employees in non-managerial positions have never met their CEO. Is this a problem, and if so, why?
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5 ways all marketers should pivot during the COVID-19 crisis
Lisa Mulcahy MarketingWhen it comes to the shifting sands beneath your business model due to the coronavirus pandemic, the most important tool you need to employ as a digital/social media marketer is flexibility. It's crucial to read current conditions on a constant basis and be proactive in adapting your strategy to those conditions. You need to base your strategy on one word: pivot. The importance of a wise pivot is crucial to how well your marketing strategy will fare over the coming weeks and months.
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Is it possible to maintain your culture remotely?
Gina DeLapa Business Management, Services & Risk ManagementMaintaining your office culture is only a wise move if your culture is healthy to begin with. But even then, should you maintain it? Or should you take this opportunity to transform it? These are questions every leader must ask — and right now in particular, everyone must lead. But more about that in a moment. Let's talk about the "right now in particular." As of this writing, the whole world is under a pandemic we can't begin to comprehend. But we don't have to stay stuck.
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US employers shed 700,000 jobs, as unemployment rises to 4.4%
Seth Sandronsky Business Management, Services & Risk ManagementIn March, total U.S. nonfarm payroll jobs fell by 701,000 versus February's 273,000 new hires, according to a report by the U.S. Bureau of Labor Statistics. March's unemployment rate rose to 4.4% from February's 3.5%, according to the Bureau of Labor Statistics. Efforts to slow the spread of the coronavirus pandemic included local and state orders to practice "shelter in place" and social distancing," as well as closing bars and restaurants. The leisure and hospitality sector accounted for 459,000 layoffs or 65% of March's total job losses.
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Virtual events are essential marketing tools for the short and long term
Lisa Mulcahy MarketingDuring the coronavirus outbreak, live events for your brand have obviously been tabled. Planning virtual events, however, can very much be part of your present social/digital marketing strategy — and you may find they work for you in the post-COVID-19 times as well. Virtual events can effectively span the gamut from trade shows, sales environments, conferences and more; you can basically showcase every aspect and facet of your marketing might directly to your customers wherever they are. What key points do you need to keep in mind so you can plan and execute great virtual events? Pay close attention to these 10 smart moves to ensure clarity and great participant reactions.
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Adapting your marketing strategy for the aftermath of COVID-19
Lisa Mulcahy MarketingAs we live through the COVID-19 pandemic day-by-day, it can be hard to see the forest for the trees — but this crisis will end, and that is a powerfully positive fact. Use your business now to plan for the aftermath so you can emerge in a strong position in terms of your brand's messaging. So, what are the right steps? Use these guidelines to help cover all your planning needs.
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