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5 things I wish I knew when I graduated from college
Mark MacDonald Religious CommunityI was interviewed for a college webinar about church communication. After a lively discussion with the integrated marketing communication professor, he made me pause with his final question: "Many college students are listening to you. What do you wish you knew then that you know now?" Here are the five things that came to mind.
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Parenting, teaching, and working from home? Here are a few things that…
John Baker EducationWorking from home (WFH) can be challenging in and of itself. WFH with kids calls for Herculean levels of mental — and, at times, physical — fortitude. We totally get it. Family comes first. This, however, doesn’t erase the fact that we still need to get stuff done. The way we go about balancing all of it becomes a decidedly intricate task. Fortunately, we have the world at our fingertips and the well of resources to draw from is vast.
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Tips to protect data, devices when conducting remote healthcare services
Tammy Hinojos Medical & Allied HealthcareThe global health crisis caused by the coronavirus pandemic has pushed millions of healthcare practices to move into the virtual medicine lane. For some, it will be temporary. Others were already doing it and will continue to offer this convenient, forward-thinking option to patients who prefer to have appointments from the comfort of their own surroundings. Whether a medical practice is just beginning to dip its toes into the telemedicine pool or is a seasoned expert, there are some important data security measures you must have in place for your patients, your practice, and your workers.
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Ultraminimalism is a fresh, easy marketing approach to expand your brand’s…
Lisa Mulcahy MarketingWant to increase traffic and sales on your brand's site or platforms in the simplest, most vibrant way possible? As a digital/social media marketer, this sounds like a dream, but it can very much be your reality with an ultraminimalist revamp. In a nutshell, ultraminimalism as a brand strategy means cutting your text and images for message clarity, easier content navigation, and a streamlined message that has strong instant impact. So, what are the right ways to put an ultraminimalist site plan into motion?
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How do your customers see your brand?
MultiView MarketingWe’ve seen countless “how to improve your marketing” articles over the years, often with a paragraph on the importance of noting click-throughs and other impression statistics. I’ve even written some, myself!
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Association governance during a pandemic
Robert C. Harris Association ManagementThe executive committee met in secret, without the full board and disinviting the executive director. "I suggest we layoff all the staff immediately except for our executive," was the motion. A few weeks earlier, this board discussed a plan. Everybody agreed that, with sizable reserves, they would wait to assess the situation in June. The pandemic and economic recovery pose unknowns for boards of directors. Good governance remains essential.
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Survey: 78% of job applicants lie and 66% of hiring managers don’t…
Terri Williams Business Management, Services & Risk ManagementWait, what? 78% of job applicants lie and 66% of hiring managers don’t care. These stats are based on a new survey by Checkster, "Is Your Company Hiring Charlatans?" Are so many applicants lying because they know hiring managers don’t care … or is it the case that since so many applicants lie, hiring managers have stopped caring? I’m not sure which came first: the lies or the nonchalance, but this is definitely a problem on both sides of the hiring table.
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Design’s role in the coming recovery
Lloyd Princeton Interior Design, Furnishings & FixturesNobel laureate in physics Nils Bohr wisely observed, "Prediction is very difficult, especially if it's about the future." With so many things in flux at the moment, it is pointless to try to predict what will happen in the coming months or years as countries around the world seek to recuperate from the effects of the COVID-19 pandemic. I do think, however, it is useful as a means of preparation to consider what recovery may look like and how interior design can help to facilitate the transition to whatever the new normal will be.
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5 predictions for the new future of spas
Elizabeth Donat RetailAs we look forward to getting back to work at our spas and salons, it's important to think about what that will look like in light of closings due to the pandemic. We've been thrust into a contactless society, so how will that translate to the up-close-and-personal relationships that we have with our clients in our spas when we reopen? How will we keep staff and clients safe? How can we instill trust and thrive once again?
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Why every marketer needs to refine their voice search strategy in the age…
Lisa Mulcahy MarketingAs the coronavirus has caused consumers to stay at home, their search needs have become more specific and focused. Right now, and for the foreseeable future, your customers and clients want convenience as they search to buy what they need. The best way you can give it to them: positioning your brand for success with a great voice strategy. Focus on these key areas and you'll be covered.
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