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Ultraminimalism is a fresh, easy marketing approach to expand your brand’s…

Lisa Mulcahy Marketing

Want to increase traffic and sales on your brand's site or platforms in the simplest, most vibrant way possible? As a digital/social media marketer, this sounds like a dream, but it can very much be your reality with an ultraminimalist revamp. In a nutshell, ultraminimalism as a brand strategy means cutting your text and images for message clarity, easier content navigation, and a streamlined message that has strong instant impact. So, what are the right ways to put an ultraminimalist site plan into motion?

How do your customers see your brand?

MultiView Marketing

We’ve seen countless “how to improve your marketing” articles over the years, often with a paragraph on the importance of noting click-throughs and other impression statistics. I’ve even written some, myself!

IATA: Airline companies could turn into ghosts

Lark Gould Travel, Hospitality & Event Management

New forecasts from the International Air Transport Association (IATA) are painting a bleak picture for airline recovery. According to the IATA's recent updated analysis, which profiled damage wrought by the COVID-19 crisis on the global airline industry, airline passenger revenues are projected to drop by $314 billion in 2020, a 55% drop over 2019. Previously, in March, IATA estimated $252 billion in lost revenues (-44% vs. 2019) in a scenario with severe travel restrictions lasting three months.

Is a new New Deal possible?

Seth Sandronsky Civil & Government

With COVID-19 closing businesses across the U.S., the buying power of jobless workers is plunging. A parallel is the Great Depression of the 1930s. Then, President Franklin Delano Roosevelt and his wife, Eleanor, spearheaded the New Deal. A series of programs, it expanded the federal government's role in the economy to boost weak demand and revive commerce. Is a new New Deal a possibility, and if so, what would it look like?

COVID-19 reveals the value of domestic manufacturing

Bambi Majumdar Manufacturing

The COVID-19 pandemic has brought attention to the value of domestic manufacturing. One recurring piece of news that we see everywhere, from cable channels to social media, is the urgent need for more PPE and how Americans are stepping in to make these products for our front liners. From individual contributors to major industry leaders, millions are invested in helping to make supplies for the medical community. But many leaders and businesses are looking at other U.S. manufacturing possibilities going forward.

Association governance during a pandemic

Robert C. Harris Association Management

The executive committee met in secret, without the full board and disinviting the executive director. "I suggest we layoff all the staff immediately except for our executive," was the motion. A few weeks earlier, this board discussed a plan. Everybody agreed that, with sizable reserves, they would wait to assess the situation in June. The pandemic and economic recovery pose unknowns for boards of directors. Good governance remains essential.

Steps for maintaining and securing vacant facilities

Scott E. Rupp Facilities & Grounds

As the COVID-19 outbreak continues to lash the United States, the pandemic has continued to force facilities to shut. Nonessential offices are shuttered with workers at home. Schools are mostly closed until next fall, hotels are dark, restaurants shut, and many churches and other gathering places are locked until further notice. The coronavirus shutdown means the time is ripe for a discussion of how to maintain and ensure the security of any closed facility.

3 ways to manage the impact of COVID-19 in the construction industry

Rachel Porter Construction & Building Materials

One of the industries most severely affected by the COVID-19 pandemic is the construction sector. All over the world, even some of the biggest-ticket public infrastructure projects have been put on hold. The future remains uncertain, as the construction sector is now in a situation where there are lingering questions in the air as to the effectivity and validity of contractors insurance policies in the time of coronavirus. However, there are still ways to manage the impact of COVID-19 in the construction industry.

Survey: 78% of job applicants lie and 66% of hiring managers don’t…

Terri Williams Business Management, Services & Risk Management

Wait, what? 78% of job applicants lie and 66% of hiring managers don’t care. These stats are based on a new survey by Checkster, "Is Your Company Hiring Charlatans?" Are so many applicants lying because they know hiring managers don’t care … or is it the case that since so many applicants lie, hiring managers have stopped caring? I’m not sure which came first: the lies or the nonchalance, but this is definitely a problem on both sides of the hiring table.

Design’s role in the coming recovery

Lloyd Princeton Interior Design, Furnishings & Fixtures

Nobel laureate in physics Nils Bohr wisely observed, "Prediction is very difficult, especially if it's about the future." With so many things in flux at the moment, it is pointless to try to predict what will happen in the coming months or years as countries around the world seek to recuperate from the effects of the COVID-19 pandemic. I do think, however, it is useful as a means of preparation to consider what recovery may look like and how interior design can help to facilitate the transition to whatever the new normal will be.

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