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Why every marketer needs to refine their voice search strategy in the age…

Lisa Mulcahy Marketing

As the coronavirus has caused consumers to stay at home, their search needs have become more specific and focused. Right now, and for the foreseeable future, your customers and clients want convenience as they search to buy what they need. The best way you can give it to them: positioning your brand for success with a great voice strategy. Focus on these key areas and you'll be covered.

How good are your proposals?

Lisa Pafe Civil & Government

Is a winning proposal a good proposal? Some argue that by definition, yes, a win is a good proposal. However, we all know that a proposal can be the winner for reasons unrelated to proposal quality — such as a price shootout. Therefore, when we look back at our win-loss track record, we miss a lot of important data if wins and losses are the only measures of successful performance. As a result, we may reuse a poor-quality proposal or dismiss a losing proposal that has some successful elements.

Why investing in your employees means retaining talent

Indiana Lee Business Management, Services & Risk Management

Your employees aren't just the heart of your business, they are your business. Without them, your company would cease to exist. But showing your employees how much you value them is about far more than being kind, paying them well, or offering a competitive benefits package. It's about investing in them. This article will provide you with the best tips and tricks for making the ideal workplace a reality for your employees.

How marketers should use live chat to connect with customers during COVID-19

Lisa Mulcahy Marketing

As a digital/social media marketer, you know the importance of addressing your customers' concerns promptly and effectively. Live chat can be a great way to accomplish this goal anytime — but right now, in the thick of the COVID-19 pandemic, it can be a more important tool than ever. So, what are the right moves you need to make to employ live chat correctly at this sensitive time? Focus on the following points to ensure you're covering all bases.

Making up for lost time

Linda Popky Business Management, Services & Risk Management

As the lockdown for COVID-19 enters its second month in most locations, it's becoming apparent there are businesses that are thriving, but many more businesses are suffering. Some of these businesses will recover once the economy begins to breathe again. But some time-based purchases will never be made up. For example, we are not going to go get two haircuts because we missed one. Nor are we going to get two dental checkups at once or attend two meetings of the same association at once to make up for one that was canceled. So, what are we to do? Here are a few ideas.

Podcast: How to spark innovation to keep your practice thriving well beyond…

Jarod Carter Healthcare Administration

At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low-hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies long term. So, I couldn’t think of a better time for this episode with Duncan Wardle, the former VP of innovation and creativity for Disney.

Don’t let the association burn down

Robert C. Harris Association Management

For more than a month, executives have been in crisis mode. They respond to urgent calls from members, media and government while trying to manage and govern an association. One executive said it feels like "our house has been on fire." Now it’s time to put out the fire. The rest of spring and summer will be time to address association operations for survival and sustainability. The intent is to be the indispensable resource for members.

Being a performing artist after the coronavirus pandemic

Patrick Gleeson Recreation & Leisure

A few years ago, I retired from writing music for film and television. I'm aware how incredibly lucky I've been to have had the job, but after doing it for years I wanted to see if I could get anywhere attracting an audience with music I'd written for myself, not for a director or producer. So, I quit Hollywood and began again. This year, I was looking forward to my next gig at an electronic music festival, Synthplex, where I was scheduled to headline on March 27. Now, like millions of Americans, I'm sheltering in place, giving me plenty time to wonder — no, worry — about what it will be like pursuing a career in the arts, and especially the performing arts, when this plague has passed.

15 thought-provoking questions to help you make major life changes

Victoria Fann Mental Healthcare

For many people, returning to the lives they lived before the quarantine either isn't possible or isn't desirable. While for some this may be viewed with despair or dread, some are seeing this as the perfect opportunity to make big changes. In fact, this long period of social isolation can be an excellent time for assessing your relationships, living situations, work and overall life choices. In this article, I bring you the following thought-provoking questions to help you make the most of your exploration for the future.

How to stop biases from running amok during the pandemic

Simma Lieberman Business Management, Services & Risk Management

We're in the second month of the nationwide COVID-19 pandemic in the United States and most of the country is "sheltering in place." The lack of a unified message, the uncertainty of the future and what we have the power to control have created a lot of stress for people. When we're stressed, anxious or fearful, we look for causes that are outside of ourselves and look for comfort in old ways of thinking. We're less likely to be aware of our biases or interact with people who challenge us.

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