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Infographic: The future of cybersecurity budgeting
Rob Sobers Science & TechnologyOnline scams and data breaches are at an all-time high as hackers learn new security software and coding for various products. Cybersecurity spending is set to hit $133.7 billion by 2022, leaving some companies worried about allocating their budgets. Companies are not prioritizing cybersecurity as a "checkbox item," which is leading to the headaches of security breaches and personal data being stolen. A company’s overall security posture can improve if everyone is on the same page about budget allocations and how they impact the business.
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How brick-and-mortar brands can effectively measure marketing ROI
Hannah Hambleton MarketingMeasuring marketing ROI is important for a brick-and-mortar brand, but it’s often more difficult than for an online business. Effective measurement of your marketing ROI will tell you how well your latest marketing campaigns are performing, if you need to make any improvements, and where to best allocate your marketing spend. Although you won’t be able to credit every real-life visitor or transaction to a specific marketing campaign, you can use a combination of reliable business key performance indicators (KPIs) and metrics.
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What to know about telecom management
Mark Hearn CommunicationsTelecom management is a term that often sends shivers down the spines of business owners because of the complexity involved. Telecom management encompasses IT, phone, cellular, hardware, and software. Usually, the duty of telecom management was laid at the feet of a company’s IT department, which has burdened many of those employees and reduced their effectiveness at doing the job for which they were hired. Because of this, there needs to be a separation between IT and telecom management, which is where the dedicated telecom management team comes into play.
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5 tips to make the most of your GSA schedules
Brenda Crist Civil & GovernmentGeneral Services Administration (GSA) schedules are the largest and most widely used acquisition vehicles in government. Experience shows many companies do not make the most of their schedules for many reasons. Therefore, this article offers five practical tips a schedule-holder can take to optimize their investment in 10 minutes per day or less.
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3 behavior combinations the best retail leaders exhibit consistently
Catherine Iste RetailBeing open-minded, a good listener, and strategic can be good leadership characteristics. The problem is that so many times we consider these characteristics in isolation. Yes, being open-minded can make a leader approachable, but if he is also indecisive, then that open-mindedness can slow down progress. Good listeners may not be good communicators, and strategic thinkers may overlook the importance of details. Instead, here are three behavior combinations the best retail leaders exhibit consistently.
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3 reasons to look for a job while you’re happy
Catherine Iste Business Management, Services & Risk ManagementUnemployment is low and a wide range of industries continue to experience job growth. As the market for talent becomes more competitive, opportunities for talented individuals increase. For many of us, the last thing we want to do is voluntarily endure the time, energy and emotional drain of a job search. However, it is in a market with lower unemployment that we may have a better chance to move up. In other words, it is now, while we are happy and gainfully employed and thus do not need to look for work that we should consider jumping into the talent pool.
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Smarter ways to use search queries to your marketing advantage
Lisa Mulcahy MarketingAs a marketer, you no doubt spend a significant amount of time analyzing what consumer searches mean for your bottom line. Knowing how to accurately interpret the search engine data you compile is key to both holding on to your existing audience and attracting new buyers to your brand. Use the following research-proven strategies to enhance your understanding of the search trends you uncover — and utilize them to target what your consumers want more efficiently than ever.
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Scoring schemes for prioritizing project risks
Dr. David Hillson Business Management, Services & Risk ManagementSeveral leading project risk management standards and guidelines suggest that individual risks can be ranked using a risk-scoring scheme that represents a combination of probability and impact. The Risk Score for each risk is produced by multiplying P by I, then this score is used to rank the risks. But have you ever wondered where these numbers come from? This particular risk-scoring scheme was developed by a small group of risk consultants in the mid-1990s to bring some consistency to our practice. The thinking was as follows in this article.
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6 steps to earning employees’ trust
Candice Gottlieb-Clark Business Management, Services & Risk ManagementI am often asked how I get people to tell me things that they won’t share with their manager, boss, or human resources. Certainly, part of my success is that I’m simply an outsider. I present much less of a threat to an employee or staff member than internal players poking around and asking questions. Another reason may be an esoteric quality I bring that makes people feel safe. But beyond those intangibles, here are six tips for earning trust and getting complete and honest responses from your team.
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Are consumers loyal to home-sharing services? Implications for hosts, room-sharing…
Linchi Kwok Travel, Hospitality & Event Management"Competition promotes innovation." That’s what I believe in the business world. That statement is probably a true reflection of what is going on among hotels, Airbnb, and online travel agents (OTAs). Last week, for example, almost every hotelier was talking about Marriott getting into the short-term residential business. In fact, Marriott had expressed its interest in the home-sharing business back in May 2018. But now, the world’s largest hotel chain is finally ready to compete head-to-head with home-sharing giant Airbnb.
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