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Survey: Consumers trust healthcare devices less than they once did
Scott E. Rupp Medical & Allied HealthcareU.S. citizens are showing less interest in digital health solutions, wearables, and mobile health apps, stalling an interest that was previously quite high. The number of consumers without any digital health solutions to manage their health is as high as one-third. Wearable technologies — those that collect health data — has decreased, too, from one-third (33%) in 2018 to less than 20% in 2020, according to a new survey from Accenture.
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Halting sports shows human lives valued over making money
Damon Sayles Sports & FitnessThe coronavirus (COVID-19) has hit the world with a left hook that packs 100 times the power of the greatest heavyweight boxing champion. On the evening of March 11, the NBA suspended its season. The next day, the NCAA Tournament crushed the dreams of college basketball fans by canceling March Madness, one of the biggest events in American sports not named the Super Bowl. From there, hockey fans saw the NHL season suspended, baseball fans saw the spring training schedule canceled and Opening Day pushed back indefinitely, and soccer fans saw leagues from various nations go on hiatus.
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Podcast: Creating cash-based business for a PT practice with injury-prevention…
Jarod Carter MarketingIn this episode, Jarod Carter discusses the marketing potential in offering promotions for injury-prevention screenings. You'll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening visit is designed to create new physical therapy business for your cash-based practice.
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Die daily and live better
Lisa Cole Mental HealthcareFor those of you who are yoga aficionados, you are familiar with Savasana or Corpse Pose. Yes, that's corpse, as in dead. You know what that looks like. I dealt with corpses, tragically, in high school, viewing my beloved dead swim teammates at the funeral home. Little did I know then that this horrific car accident would set the trajectory for the rest of my life. My career and life have been informed by death. And this is what I have learned.
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Podcast: Escaping reimbursement nightmares by transitioning out of network
Jarod Carter Healthcare AdministrationIn 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as cash-based from the start. However, with limited access to good resources on how to make that succeed, he felt he needed to bolster his cash-pay practice by participating with the two biggest insurance carriers in his market. But after years of fighting with insurance companies, he began "plotting his escape."
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Podcast: Taming your student loan debt after physical therapy school
Jarod Carter Sports & FitnessJoseph Reinke got his start working in investments. During the run-up to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics. Consequently, they would take truly absurd risks. He also noticed a segmentation problem in the financial arena that makes it hard for average Americans to get the help they need in order to make good money-related decisions. This bleak situation inspired him to start FitBUX, a company that provides educational resources, tools, and personal coaching to help physical therapy graduates take control of their student loan debt.
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Novel imaging approach provides first glimpse of the body’s ‘steering…
Lynn Hetzler Medical & Allied HealthcareA new approach to 3D imaging has shed new light on ankle kinematics. Ankle injuries are among the most common reasons for emergency department visits. EDs treat more than 628,000 ankle injuries per year. Ankle injuries account for about 20% of all visits to the ED. While ankle injuries are not life threatening, they can cause disability that decreases quality of life, so accurate diagnosis is always essential. Many ankle injuries involve the "body’s steering wheel," the subtalar joint.
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Why is the sports drink market slowing down?
Bambi Majumdar Food & BeverageFor years now, Gatorade and Powerade have been synonymous with high energy and hydration. Both these drinks have been an intrinsic part of American workout culture. They speed up rehydration after an intense workout, and users believe that they help in improving overall fitness and health. Despite the drinks' fandom, sales growth for sports drinks has slowed down recently. Consumers have begun to consider other drinks for hydration instead.
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Podcast: How your patients can file out-of-network self-claims in less…
Jarod Carter Healthcare AdministrationWhen Vatsal Thakkar first opened his own practice, he decided on the cash-based model because he wanted to spend more time with each patient. He found the experience of helping his patients inspiring and "magical" compared with what he saw among many of his in-network colleagues who had to see 20-30 patients a day. Throughout the years, Thakkar found ways to streamline the process of filing out-of-network reimbursement claims for his patients.
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Podcast: Ideal cash-pay services for in-network and out-of-network practices
Jarod Carter Healthcare AdministrationIn this episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury-prevention services. He precisely describes how his clinic has successfully leveraged injury-prevention screenings to develop a wellness-service niche that patients are happy to pay for out of pocket, even though they are accustomed to using their insurance at that PT practice. This low-risk approach to developing out-of-network business might be an ideal way for practices that are highly reliant on insurance-based business to get started with the cash-based model.
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