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What you can do about the 8% Medicare reimbursement cuts to therapy services
Jarod Carter Healthcare AdministrationThis month, CMS came down with its final ruling on the Physician Fee Schedule, which is going to cut Medicare reimbursements for physical therapy services by 8% in 2021. This was in no way a surprise, even though the APTA called it a "surprising decision." It’s not the APTA's fault. It's no group's fault. It’s no individual’s fault, or the profession as a whole. It's just math. I know a lot of practices out there that are running on such thin profit margins that an 8% reduction in Medicare reimbursements for physical therapy services could be the nail in the coffin. But it doesn’t have to be that way!
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Preventing ACL injuries in female athletes
Damon Sayles Sports & FitnessIt's basketball and soccer season. Athletes have been training all throughout the spring and summer in preparation for the final months of 2019 and the first quarter of the 2020. The goal for most athletes is to have a breakout season. In doing so, an athlete must stay healthy. While this is the season for basketball and soccer, this is also the season for bad knee injuries. For female athletes, anterior cruciate ligament (ACL) injuries are among the most common.
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Video: How to get your prospects to read more of your marketing message…
Jarod Carter Sports & FitnessIs your business suffering from "profit leaks"…places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is a lead magnet that doesn’t grab and hold the reader’s interest. In this video, I discuss how great content in your lead magnets engages the reader and compels them to respond to the call to action. I describe techniques for optimizing your lead magnets to increase effectiveness, and I share an example that perfectly highlights the skillful use of emotion in copy.
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Tips from frequent flyers, medical professionals on how to stay healthy
Catherine Iste Medical & Allied HealthcareWe have been on this planet for a really long time; yet somehow, we continue to find ways to rethink the basics of our existence. At any given moment, we can find a new trend addressing what, when and even how we should eat, sleep or exercise. However, there are some among us who seem to function quite successfully outside of the trends, remaining healthy and happy despite challenging work environments. To prepare for winter, here are a few tips from medical professionals and frequent flyers on how to stay healthy despite working in environments full of germs.
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Podcast: Building a cash-based sports rehab practice and membership website
Jarod Carter Sports & FitnessDuring PT school, Greg Schaible found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life-changing for him. After graduation, he found work as a physical therapist and later decided to start his own cash-based practice part-time. When presented with the opportunity to take over the sports rehab website he knew and loved, he enthusiastically jumped in, because it provided a welcome source of stable revenue as his practice gradually found its market. Ever since, Schaible has been building two businesses.
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Fair Pay to Play Act promises a better deal for the black college athlete
LeRon L. Barton Sports & FitnessIt is no secret that the black male has been the engine for collegiate sports for many decades now. African American athletes make up about 60% of all college football and college basketball teams. Football and basketball are the two revenue sports that dominate college sports. That dominance has created an incredible source of revenue for the biggest schools. As part of the podcast "Gangster Capitalism," a program dedicated to examining the college admissions scandal that has rocked the news this year, sports journalist Kevin Blackistone examined the racial overtones existing in the matter of high-level college sports.
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VA’s Adaptive Sports Grant Program awards millions
Roy Phillips Civil & GovernmentThe Department of Veterans Affairs recently announced that it has awarded $14.8 million in grants for adaptive sports in 2019. The funds were distributed to organizations that support adaptive sports programs for disabled veterans and current service members who are disabled. 126 organizations and 11,000 veterans are expected to benefit from the grants. The grants were made, primarily to veterans service organizations, municipalities, and community-based groups.
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Podcast: The economics of starting a practice
Jarod Carter Healthcare AdministrationConsidering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward success. These include: setting realistic expectations for profit margins, overhead costs, and overall time commitment; the importance of leveraging experts instead of doing it all yourself; and approaches for hiring online contractors to make sure you get what you need.
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Basketball backlash: China, Hong Kong, business and the NBA
Seth Sandronsky Sports & FitnessWho could have imagined the shake-up ahead when Houston Rockets general manager Daryl Morey tweeted support for Hong Kong street protests against the Chinese government’s power in the former British colony on Oct. 4? We know now. Chinese firms ended NBA sponsorships and cancelled the airing of televised preseason games, including ones played inside the country between the Los Angeles Lakers and Brooklyn Nets. Chinese basketball fans in the hundreds of millions mean growth for the NBA. Its investors and players count on the financial benefits of that trend. Still, many questions linger.
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5 conditioning exercises safe for young athletes
Damon Sayles Sports & FitnessAccording to the American Academy of Pediatrics (AAP), strength training is recommended and marked as safe for children 8 years old and up. However, "strength training" should not be used interchangeably with "weight training." For young athletes, leave the weights alone. But...do not leave the conditioning alone. Injuries in sports happen at times, but a lot of injuries can be avoided with proper conditioning. Here are five exercises for young athletes to help them improve their conditioning — and all five are safe.
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