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The other Achilles tendinopathy
Heidi Dawson Sports & FitnessWhen we discuss Achilles tendinopathies, we are very likely talking about mid-portion Achilles tendinopathies. This is a fairly common condition that most injury therapists will see on a regular basis. But don’t forget, there is a far less common form of the condition, known as insertional Achilles tendinopathy (IAT). Due to its rarity, how much do we actually know about this condition? Should we be treating these cases differently? Let’s find out!
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Podcast: A cash practice fueled by Instagram
Jarod Carter MarketingWith over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge, especially since he currently does zero paid social media advertising! In this episode, Knight shares with us how he grew such a following, the kind of content that brings in local patients, and what he does with his social media to show that his practice is all about the patient.
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5 business lessons from the NBA Finals
Linda Popky Business Management, Services & Risk ManagementThe three-peat was not to be. The two-time defending NBA champion Golden State Warriors, struggling to keep their title for a third straight year, lost to the Toronto Raptors in the sixth game of the recent NBA Finals. The Raptors stayed the course — with outstanding offense and defense — to win the franchise’s first championship. They played consistently well, limited the playing time of their key players during the regular season so they would be healthy for the playoffs, and handled everything the depleted Warriors team continued to throw at them. Here are five lessons from the NBA’s championship series for us in business.
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Wellness experts think Twitter CEO’s wellness habits can be harmful,…
Terri Williams Medical & Allied HealthcareOn a recent podcast, billionaire Jack Dorsey, CEO of Twitter and Square, shared several of his wellness habits, including how he only eats one meal per weekday, fasts all weekend, and alternates between saunas and ice baths several times each day. However, wellness experts Addie Greco-Sanchez and Lynne Everatt, co-authors of "The 5-Minute Recharge," believe that some of Dorsey’s habits may be harmful and isolating.
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Noise: An invisible danger in sports and recreation
Sheilamary Koch Recreation & LeisureWhile most people wouldn’t think twice about wearing hearing protection at a noisy workplace, it’s easy to forget that noise can be equally damaging when we’re at play. Many things we do for leisure can put us at risk for noise-induced hearing loss. Dangerously high noise levels are inherent in sports involving ATVs, motorcycles and snowmobiles. Interestingly, excessive noise isn’t always just produced by the machinery being used.
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Study: 3 in 10 toddlers spending less than 3 hours outside per week
Jackie Cambridge Medical & Allied HealthcareA recent study by Kiddi Caru asked U.K. parents about the amount of outdoor time their child gets, weather permitting. 31% said they get three hours or less weekly outdoor time, in spite of 100% of respondents agreeing that outdoor time is crucial to a child’s development. This is surprisingly little, considering the same percentage (31%) get two to three hours of screen time per day, with 11% getting over four hours daily.
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A game plan for meeting US military weight standards
Roy Phillips Law Enforcement, Defense & SecurityI was assigned to Berlin Brigade during the infamous drawdown of 1994. The Department of Defense had been directed to undertake a reduction in force (RIF), and accomplished this directive by offering early outs and by increasing the stringency of weight standards. Our best NCO, "Staff Sergeant J" was coming up on the end of his fourth four-year enlistment. He had 16 years in, and needed only four more to retire. Unfortunately, he was considered overweight, according to Army Regulation 600-9. And, in accordance with Army regulations, he was barred from reenlistment.
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Circus arts: Building more than a spectacular show
Sheilamary Koch Sports & FitnessDramatic music and theatrical lighting set the mood as three silvery, besparkled, nymph-like creatures move their limbs, twist, twirl and drop in perfectly timed synchronicity suspended in the air above you. You could easily be at Cirque de Soleil in Las Vegas or Cancun. Yet when the performers glide off the trapeze and step before the audience to take a bow, you notice their proud, shining young faces — they’re children! Actually, you have just witnessed a number in the annual fundraising show for Circo de los Niños in the small Mexican village of San Pancho.
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‘PEACE’ and ‘LOVE’ replace outdated soft tissue…
Heidi Dawson Sports & FitnessWhen it comes to soft tissue injury treatment, you have most likely have heard of RICE; standing for rest, ice, compression, and elevation. You may well have also heard of PRICE, where the additional P stands for protection. This was then updated to POLICE around 2012, replacing rest with optimal loading, alongside protection and the longstanding ice, compression and elevation. But two new acronyms are doing the rounds, proposed last month on the British Journal of Sports Medicine’s blog.
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Podcast: Creating online communities to grow your cash-based practice
Jarod Carter Medical & Allied HealthcareWhen I first interviewed Sarah King of Invigorate Physical Therapy, I was extremely impressed by her knowledge of marketing tools and strategies, considering how recently she had opened her cash-based practice. In this episode, I catch up with Sarah about some new additions to her marketing repertoire. Sarah has developed both an offline PT business and an online business serving people with Parkinson’s and we discuss all the details of how she’s done it … including her strategies for how to build a large Facebook Live audience of current and prospective clients.
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