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Video: The second-fastest way to generate telehealth patients for your…
Jarod Carter MarketingI recently put on a live online workshop that generated about $4,000 worth of new telehealth patients for my private practice. Yes, you read that correctly, and now that recorded presentation has been turned into an "evergreen webinar" so it can continue to generate new leads and patients on autopilot. I've found online workshops to be the second fastest way to generate new business for my practice during COVID-19 (which is currently only seeing telehealth patients). With all the above statements, you’re probably wondering a couple things.
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Podcast: How to market a cash-based practice on social media
Jarod Carter MarketingIn this episode, Jarod Carter does a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You'll learn about constructing compelling ads and targeting them to your ideal customers. He'll also walk you through how you can determine exactly which ads are effective in bringing enough cash-pay business into your practice.
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Preventing back injuries in children who participate in flexibility-related…
Sheilamary Koch Sports & FitnessInstagram is full of kids and teens showing off their super flexibility — and my daughters seem to follow them all. One thing I’ve pointed out to them is we don’t see posts when they’re injured nor are we privy to how they’re faring 15 or 20 years from now. Fortunately, by taking the precautions that follow, conscientious parents and coaches can help reduce needless injury for young athletes and performers who strive to accomplish phenomenal feats of flexibility.
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Making up for lost time
Linda Popky Business Management, Services & Risk ManagementAs the lockdown for COVID-19 enters its second month in most locations, it's becoming apparent there are businesses that are thriving, but many more businesses are suffering. Some of these businesses will recover once the economy begins to breathe again. But some time-based purchases will never be made up. For example, we are not going to go get two haircuts because we missed one. Nor are we going to get two dental checkups at once or attend two meetings of the same association at once to make up for one that was canceled. So, what are we to do? Here are a few ideas.
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Podcast: How to spark innovation to keep your practice thriving well beyond…
Jarod Carter Healthcare AdministrationAt a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low-hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies long term. So, I couldn’t think of a better time for this episode with Duncan Wardle, the former VP of innovation and creativity for Disney.
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Making healthy food choices during quarantine
Victoria Fann Food & BeverageMany of us have become adept at social distancing, washing our hands regularly, sanitizing our groceries and packages, and using Zoom to stay in touch with family and friends. Perhaps many are even making healthy food choices, but given the level of anxiety and uncertainty, I know that lots of people are stress eating and drinking. While sugary, high-carb foods and alcohol may offer a temporary feeling of relief, they wreak havoc on the immune system and over time contribute to feelings of lethargy, brain fog and exhaustion.
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Podcast: How to setup and market telehealth services in less than 48 hours
Jarod Carter Healthcare AdministrationIn this podcast, listen in as I give a detailed class on getting started with telehealth services as quickly as possible. This is a must-listen if you’re interested in using telehealth to get your practice through the coronavirus crisis. This episode is taken from a Q&A coaching call on telehealth services with my Mastermind group.
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How to get free PR for your telehealth services
Jarod Carter Medical & Allied HealthcareTwo weeks ago, we converted my cash-based physical therapy practice in Austin to performing all of our patient treatments online via telehealth. I have to say it's gone better than I expected, especially since we are known for being a hands-on manual therapy practice. With that said, we’ve been able to maintain a little over 50% of our current physical therapy patients as telehealth patients. But knowing we'd lose plenty of patients no matter what, I've also been developing and implementing a direct-to-consumer marketing plan for our new "tele-physio" services.
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Grieving little heartbreaks is OK, even during a pandemic
Sheilamary Koch Mental HealthcareIn a recent article in The Verge, writer Monica Chin skillfully addresses what many of us are secretly grappling with — guilt that here in the middle of a pandemic we're grieving silly things like canceled basketball games. Chin cites backlash she's seen on social media when people have expressed sadness about the cancellation of events like Coachella, but concludes, "While it’s important to cancel these events to slow the spread of COVID-19 to keep hospitals and health systems from being overrun, I think it’s also important to allow ourselves (and each other) to mourn them." It may be hard not to think that sadness is a bit self-indulgent these days. Still, experts agree that denying our feelings isn't the way to go.
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Podcast: How to save your practice from the coronavirus with telehealth…
Jarod Carter Healthcare AdministrationThere isn't a single private practice that won't be affected by the coronavirus pandemic in some way…some may fail, but others will flourish. This episode is all about providing you with the information I feel will most help practices survive and thrive through all this. This podcast is from a Facebook Live interview I recently did with Rob Vining, a leading expert on telehealth. In this interview, he explains options for getting your practice ready to conduct telehealth visits, including details about specific platforms, pricing plans, legal considerations, and resources.
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