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A look at Utah’s less-heralded parks
Cindy Belt Recreation & LeisureUtah has fabulous five national parks (Zion, Bryce Canyon, Capitol Reef, Canyonlands, and Arches) along with 43 state parks. Here are some other parks that are well worth a stop while visiting the state. These lesser-known spots should give you more room for hiking and sightseeing safely than some of the bigger parks.
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Podcast: How to successfully target a niche with cash-based physical therapy…
Jarod Carter Sports & FitnessIn this episode, Jarod Carter explains how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic “we fix everything” message ever could. This approach has been a real game-changer for many practice owners.
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How wellness programs can promote employee loyalty and productivity
Indiana Lee Business Management, Services & Risk ManagementMost businesses understand the importance of customer loyalty and how it benefits their bottom line. But corporations spend so much time thinking about how to create loyal customers that some forget about the importance of creating loyal employees. Frankly, some of the "old standbys" of a standard benefits package aren’t cutting it anymore. That’s why corporate wellness programs are becoming more important than ever.
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How to sit and set up your workspace without getting tied up in knots
Amanda Kowalski Business Management, Services & Risk ManagementThe worldwide pandemic has left a lot of office and school buildings empty and thousands of people figuring out how to set up workspaces and classrooms at home, using mostly what they have around the house. For some, it’s a kid's school desk and chair, a fat recliner, a little-used antique secretary and an equally old rolling chair or even the kitchen table — none designed for eight hours of sitting. So how should you set up a workstation or classroom so you and your kid don't end up looking and feeling like pretzels?
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8 great family hiking trails
Dave G. Houser Recreation & LeisureTaking the kids on a hike — particularly now during the relentless COVID-19 pandemic — can be great fun or far from it. To make sure it is a journey of discovery enjoyed by one and all, you’ve got to pick the right trail. We've uncovered eight trails around the country that represent some of the best family hikes in America. Hopefully, there's one near you.
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Without baseball crowds, some businesses grapple with a grim new reality
Kevin Reynolds Sports & FitnessWhen people call baseball "America's pastime," it has little to do with the country's current interest in the sport. Baseball is the ultimate reliable companion. For 162 nights, baseball will be on in the background of people’s homes and bars. The 60-game, fanless sprint in Major League Baseball for 2020 is the antithesis of what anyone has known about the sport. And now, vendors and communities are paying a price.
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Infographic: Move over, VR — XR sports are the future
Brian Wallace Sports & FitnessThe popularity of virtual reality experiences, including augmented and mixed reality, is on the rise. But there’s a new kid on the block in this sector — extended reality, or XR. Check out this infographic to learn more about XR and why it will be an $18 billion market by 2023.
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Podcast: The riches are in the niches — cash-based physical therapy in…
Jarod Carter Sports & FitnessAfter Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Soon after, he decided to go it alone and start his own fully cash-based physical therapy practice. He rented space in a gym to start, but his lack of a real business plan made things difficult. Eventually, he moved into his own space and went 100% cash-based with a focus on improving performance for golfers. In this interview, Wallace shares what he’s learned along the way.
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COVID-19 and pre-participation physical evaluations for high school athletes
Rey Hernandez Sports & FitnessThe COVID-19 pandemic has limited the public’s access to medical care and many healthcare providers are seeing patients only for acute illness and other urgent health issues. All states and the District of Columbia require that student-athletes obtain a yearly pre-participation physical evaluation (PPE) in order to participate in sports during the school year. The specific requirements can vary from state to state. Some states require a PPE on an annual basis, and in others the required time interval can range to as many as every three years.
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Podcast: How to start promoting your cash-based private practice on social…
Jarod Carter MarketingIn this podcast, Jarod Carter explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more easily. It’s a concise tutorial that demystifies the subject for those who haven’t yet made the leap into social media marketing, and it provides some great ideas for those who already have.
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