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3 things the Rio Olympics taught us about media consumption

Emma Fitzpatrick Communications

In four years' time, much changes — especially in the realm of digital and media innovations. And every four years, the Summer Olympics give us a chance to see those innovations in action. In 2012, Facebook had just gained its billionth user, and Snapchat had only been live for a few months. Video streaming was beginning to gain substantial momentum. Netflix had 29.4 million streaming-only users.

The environmental and social legacy of the Rio Olympics

Dr. Spiro Doukas Sports & Fitness

Each Olympic Games has its own legacy — many are positive, but some stand out as negative. Stadiums remaining from the 2004 Olympic Games in Athens, Greece, are now in disuse and neglected. Terrorist events occurred during the Games in Munich in 1972 and in Atlanta in 1996. The 1980 Moscow and the 1984 Los Angeles Olympic Games experienced boycotts from various countries' teams.

Paving paradise to a smarter parking lot

Julie Bernhard Sports & Fitness

Football season is on the horizon. In a few short weeks, Saturday and Sunday nights — and Thursday, Friday and Monday for that matter — will be dedicated to the most celebrated sport in the U.S. The thrill of the game and the camaraderie keeps fans returning to the stands year after year, but sometimes the fight to the stadium is enough to keep even the most dedicated fan at home. Some new technology, however, has managed to turn that frown into a touchdown.

Olympic spotlight once more on junk food marketing

Bambi Majumdar Food & Beverage

Food giants like Coca-Cola, Kellogg's and McDonald's are facing tremendous protests across the globe for using the Olympics platform to market junk food. London-based Children's Food Campaign claims most marketers have absolutely no qualms about pushing these unhealthy high-fat and sugar products toward children. Voicing their complaint to the UK's Advertising Standards Authority, they said the marketers' use of words like "nutritious" and other unsubstantiated health claims during promotions are misleading.

Benefits and pitfalls of NCAA’s new social media rule

Ross Lancaster Sports & Fitness

For sports fans, the widespread presence of social media has been a way to augment the viewing of games and amplify the general fan experience with almost immediate commentary from writers, TV personalities, bloggers, discussion among fans, and even postgame comments from the athletes themselves.

The 4 pillars of fitness

Natalie Thomas Sports & Fitness

Regular physical activity is vital to maintaining good health and preventing disease, but deciding where to focus your exercise efforts can be difficult as the options are endless. It's easy to become overwhelmed with the growing list of workout trends. How can you properly structure a well-rounded fitness routine if you're constantly bombarded with the alleged "best in fitness"?

Are your hamstrings really tight?

Heidi Dawson Sports & Fitness

"My hamstring muscles are so tight so I stretch them every day, but I don't see any change" is a phrase that I and many other physical therapists hear on a regular basis. "Tight hamstrings" are a common issue for all types of people, myself included. However, in many cases, stretching the hamstrings is not the answer to addressing this sensation of tension within this important muscle group.

Research confirms connection between boxing and Parkinson’s

Dr. Denise A. Valenti Sports & Fitness

The rope-a-dope boxing strategy is one that is strongly associated with Muhammad Ali and his fight against George Foreman in 1974 (see the video above). His rope-a-dope stance with the body lying against the ropes allows some of the blows to be absorbed by the rope's elasticity, but the blows to the head can still be brutal.

Numbers show continuing decline in youth sports participation

Kate Hessong Sports & Fitness

Childhood sports have been an American rite of passage for as long as many can remember, so it may come as a surprise to most people to hear that youth sports participation has been declining since 2014. According to the Sports & Fitness Industry Association, inactivity among children reached 20 percent in 2014, and grew to 37.1 percent in 2015. With these numbers, why are parents allowing their children to stop playing sports, when exercise is one of the most widely recognized methods to keep kids healthy and active?

Olympics cracking down on performance‑enhancing drugs

Dr. Abimbola Farinde Sports & Fitness

The Olympic Games are viewed as a celebration of the athletic prowess of individuals from all walks of life across the globe. The Games are designed to feature the abilities of these individuals, who compete in a variety of events that test their strengths, and ultimately champions and medalists are chosen.

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