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New concussion tool approved in time for fall sports
Dr. Denise A. Valenti Sports & FitnessThe Food and Drug Administration (FDA) recently approved the marketing of two tests that will help determine an athlete's cognitive status after a brain injury or concussion — just in time for fall sports. The two tests are the Immediate Post-Concussion Assessment and Cognitive Testing, referred to as ImPACT, and a version for younger athletes called the ImPACT Pediatric.
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Fantasy football: A touchdown for employee engagement
Jessica Taylor Business Management, Services & Risk ManagementIt's that time of year again — where football fans are gathering around their computers drafting the most important players to win their fantasy football leagues. Luckily for me, I get to participate in one for the first time this year.
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Cupping, massage and hot tubs? Breaking down alternative therapies in Rio
Heidi Dawson Sports & FitnessAlternative therapies hit the news during the 2016 Summer Olympic Games in Rio de Janeiro, Brazil. Athletes in many of the disciplines were spotted sporting evidence of these varying techniques below.
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3 things the Rio Olympics taught us about media consumption
Emma Fitzpatrick CommunicationsIn four years' time, much changes — especially in the realm of digital and media innovations. And every four years, the Summer Olympics give us a chance to see those innovations in action. In 2012, Facebook had just gained its billionth user, and Snapchat had only been live for a few months. Video streaming was beginning to gain substantial momentum. Netflix had 29.4 million streaming-only users.
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The environmental and social legacy of the Rio Olympics
Dr. Spiro Doukas Sports & FitnessEach Olympic Games has its own legacy — many are positive, but some stand out as negative. Stadiums remaining from the 2004 Olympic Games in Athens, Greece, are now in disuse and neglected. Terrorist events occurred during the Games in Munich in 1972 and in Atlanta in 1996. The 1980 Moscow and the 1984 Los Angeles Olympic Games experienced boycotts from various countries' teams.
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Paving paradise to a smarter parking lot
Julie Bernhard Sports & FitnessFootball season is on the horizon. In a few short weeks, Saturday and Sunday nights — and Thursday, Friday and Monday for that matter — will be dedicated to the most celebrated sport in the U.S. The thrill of the game and the camaraderie keeps fans returning to the stands year after year, but sometimes the fight to the stadium is enough to keep even the most dedicated fan at home. Some new technology, however, has managed to turn that frown into a touchdown.
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Olympic spotlight once more on junk food marketing
Bambi Majumdar Food & BeverageFood giants like Coca-Cola, Kellogg's and McDonald's are facing tremendous protests across the globe for using the Olympics platform to market junk food. London-based Children's Food Campaign claims most marketers have absolutely no qualms about pushing these unhealthy high-fat and sugar products toward children. Voicing their complaint to the UK's Advertising Standards Authority, they said the marketers' use of words like "nutritious" and other unsubstantiated health claims during promotions are misleading.
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Benefits and pitfalls of NCAA’s new social media rule
Ross Lancaster Sports & FitnessFor sports fans, the widespread presence of social media has been a way to augment the viewing of games and amplify the general fan experience with almost immediate commentary from writers, TV personalities, bloggers, discussion among fans, and even postgame comments from the athletes themselves.
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The 4 pillars of fitness
Natalie Thomas Sports & FitnessRegular physical activity is vital to maintaining good health and preventing disease, but deciding where to focus your exercise efforts can be difficult as the options are endless. It's easy to become overwhelmed with the growing list of workout trends. How can you properly structure a well-rounded fitness routine if you're constantly bombarded with the alleged "best in fitness"?
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Are your hamstrings really tight?
Heidi Dawson Sports & Fitness"My hamstring muscles are so tight so I stretch them every day, but I don't see any change" is a phrase that I and many other physical therapists hear on a regular basis. "Tight hamstrings" are a common issue for all types of people, myself included. However, in many cases, stretching the hamstrings is not the answer to addressing this sensation of tension within this important muscle group.
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