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Your guide to the FDA’s new Nutrition Facts label
Natalie Thomas Food & BeverageIt's no secret that America's pants are ripping at the seams. A study released earlier this month by the CDC found the rate of obesity in the United States is still continuing its upward trajectory. To put the numbers into perspective, health officials expressed concern in 1997 when researchers found 19.4 percent of American adults were obese. In 2015, that figure was 30.4 percent — and still rising.
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‘The greatest’ marketing lessons from the life of Muhammad…
Ryan Clark MarketingMuhammad Ali was a marketing master. Whether he was promoting himself or his next fight, Ali knew how to pull the right strings to draw an audience. This is a feat that should not be taken lightly. Take this into consideration: As a black man in America during the 1960s, Ali convinced millions during America's era of racial segregation to both lend him their ears and agree with him that he may be, possibly, the greatest of all time.
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Dry drowning: How to spot the signs
Katina Hernandez Recreation & LeisureAs the weather gets warmer, more and more people will be making their way outdoors to enjoy the sunny days of summer at the nearest pool. Summer days spent outdoors typically conjure up thoughts of relaxation and fun, but safety around the water is of paramount concern during the season.
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Is social media ruining our diet and exercise habits?
Kate Hessong Sports & FitnessAdults spend more time worrying about their weight than any other health concern. Americans also spend an average of three hours per day on social media. So it comes as no surprise that sites like Instagram and Pinterest are becoming hubs for diet and exercise research. But is social media really helping us meet our weight-loss goals, or is it causing us to make decisions that could be harming our bodies in the long run?
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Business buzzwords: Baseball loads the bases
Paul Zukowski CommunicationsPlayed professionally since 1871 and celebrated as America's "national pastime," baseball and its close cousin softball are as familiar as apple pie to citizens of the USA. So it's no wonder that many figures of speech are derived from the game, including business buzzwords.
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NFL is right to question brain research
Dr. Denise A. Valenti Sports & FitnessThe game of football places players at risk for concussive head injuries. Those playing the sport professionally have an increased risk of concussion, and repeated injury to the brain can increase the risk for degenerative brain diseases such as Alzheimer's disease, Parkinson's disease and chronic traumatic encephalitis (CTE).
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Put down the junk food and get off the couch
Natalie Thomas Sports & FitnessIt's no secret that obesity is a global health issue. According to the World Health Organization, obesity has more than doubled since 1980. In 2014, 39 percent of adults aged 18 years and over were overweight, and 13 percent were obese.
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Travel sports a growing draw for families, municipalities
Bob Kowalski Sports & FitnessFrom exercise to teamwork, the benefits of sports for children are plentiful. But behind the new uniforms and post-game juice boxes is a burgeoning industry. The games have induced a growth spurt in facilities across the country as communities race toward the money that teams spend traveling to and staying for tournaments. With economic impact sometimes reaching the millions and facilities that cost in the tens of millions of dollars, this is not child's play for host cities.
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Kinesio taping for sceptics: Latest research
Heidi Dawson Sports & FitnessBack in December 2013, I wrote a piece on the craze that is kinesiology taping (you can read it here). It examined the potential role of kinesio tape in sports injury management, the claims regarding its benefits, case studies highlighting its effectiveness and research questioning its use.
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Follow the NBA — put the ball in your court
Jessica Taylor MarketingThe National Basketball Association recently approved advertising on uniform jerseys for the first time in league history. In fact, the NBA is the first of the four major sports leagues in the U.S. — including NFL, MLB and NHL — to put ads on its jerseys.
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