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Law enforcement vs. tech: Addressing privacy, competition concerns
Bambi Majumdar Law Enforcement, Defense & SecurityThe more we immerse ourselves in the virtual world, the more we demand cybersecurity and privacy assurances from tech companies. A recent meeting between several state law enforcement officials and Attorney General Jeff Sessions opened a new chapter of strict scrutiny. Both the Department of Justice and the states want to explore better ways to protect consumers and businesses from powerful technology companies. At the same time, they want laws that will give law enforcement access to essential data to solve crimes.
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How can controls, automation, and instrumentation help with integration…
Joseph Zulick ManufacturingAs advances in technology make it more cost-effective to deploy the Industrial Internet of Things (IIoT), industries will need to acquire a strategic approach to integrating new sensor data with pre-existing data environments. Now more than ever, industries are seeking simple integrations with controls, automation, and data analytics visualization software to harness the power of IIoT and realize attractive operational and competitive benefits for their business. IIoT can unite people and systems on the plant floor with those at the enterprise level and enable users to get the most value from their automated systems while reducing technological and economic limitations.
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Cardiologists may benefit from augmented reality
Tammy Hinojos Medical & Allied HealthcareIt may seem more like an episode of "Grey’s Anatomy" in the year 2050 but it’s not; it’s real. Soon cardiologists and possibly other medical specialists will be able to plan and perform complex medical interventions and procedures with the help of augmented reality (AR). AR is an amazing technology that superimposes computer-generated information on the user’s view of the real world. And it offers a new platform to help doctors better visualize complex medical information, especially before and during complicated medical procedures.
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LinkedIn’s best new features in 2018
Emma Fitzpatrick MarketingAs we were talking about last week, Facebook has been struggling. After just recovering from the Cambridge Analytica scandal, Facebook announced another data breach. Plus, more businesses may pull ads because the ROI just isn’t what it used to be. Now, we’re all on the hunt for new ways to reach our audience (beyond Facebook). Surprisingly, LinkedIn is proving itself to be a breath of fresh air. Of course, LinkedIn isn’t a new platform. The company recently turned 15, but here’s what is unprecedented: LinkedIn’s levels of engagement.
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The online war on professional beauty products, and how to fight back
Elizabeth Donat RetailWithout many people taking notice, during the summer of 2017, Amazon drastically changed how it sells beauty brands to their millions of online shoppers. According to Kiri Masters of Forbes, Amazon no longer requires beauty brands to go through a strict approval process before being allowed to list on the site. Now, brands apply to be sold under one of three categories: luxury beauty, professional beauty, and indie beauty, once approved. This means, as spa professionals, we now have another major online retail outlet to compete with in terms of how we stay competitive in terms of sales of professional-grade skin care products.
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Digital health tech has a bright future, but is slow to burn
Scott E. Rupp Healthcare AdministrationDigital health solution technologies are the thing of dreams for physicians and patients, who expect digital technologies will "reshape healthcare" in the future, but we’re not yet to the point where intent and adoption can meet, according to the preliminary results from a new Ernst & Young (EY) global survey. EY surveyed 6,000 consumers and 500 physicians in Australia, England and the Netherlands to gauge their support for and use of digital health tools. The technology is being billed as capable of improving outcomes and even enhancing communication between physicians and their patients.
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Is your small business making YouTube videos yet?
Mashaal Ryan MarketingYouTube videos are a great way to get more traffic to your website and social media. If you have an online business, it will help show off your products and services easier, so that your customers are not quite as wary of buying online. If you have a local business, you can now create buzz for your company easier as well as adding the videos into your sales pitch. Are you still unsure of whether YouTube is a good idea? Let’s look at some examples of how successful some businesses can be on YouTube.
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Price positioning on Airbnb: Are multi-unit hosts revenue pros?
Linchi Kwok Travel, Hospitality & Event ManagementRoom-sharing websites not only want more travelers to use their service to book a stay as travelers but also want more people to list the underutilized space on their platforms as hosts. They want to help hosts gain more profits over time, allowing them to attract additional hosts and keep their existing hosts happy. Before we can make any recommendations to the hosts and room-sharing websites regarding their pricing strategies, it becomes essential for us to find out whether the pricing strategies of price positioning and dynamic pricing are helpful in increasing a listing’s revenue performance.
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Heating industry turns up the temperature on PLC cybersecurity
Joseph Zulick Science & TechnologyHow important is cybersecurity for programmable logic controllers (PLCs) in today's industrial settings? Merely a matter of national security. Consider this: in 2016, the NATO nations officially recognized cyberspace as a domain of warfare. In geopolitical terms, a cyberattack is now as actionable as a naval attack. Within industrial and commercial settings, cyber malice is a frequently seen as a leading threat, and likely a permanent one. As first brought to global attention by the Stuxnet attack in 2010, PLCs are a tempting target for malice.
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New plastics and composites impact design, engineering across the world…
Bill Becken EngineeringThe productive versatility of modern manufacturing is evolving quickly — whether it comes to new processes or innovative plastics and composite materials. Of course, modern plastics and plastic-reinforced composites go back several decades in manufacturing. But, at least compared to legacy materials such as titanium, iron, steel and aluminum, these materials are still coming of age. Design and manufacturing engineers are only just now getting to know their latest iterations’ utility and the scope of their potential and promise.
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