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Why you should make more Instagram stories — and how to improve them
Emma Fitzpatrick MarketingLast September, Facebook accounted for 16.5 percent of all digital content consumption. This September, it was only 14.3 percent. While a 2.2 percent drop doesn’t sound dire, or even all that bad, its implications are enormous. That equates to each Facebook user reading, on average, 20 percent less content, estimates Pivotal’s Brian Wieser in a Fast Company article. Right now, Facebook is a tough place for brands. Instead, go where the getting is good — Instagram Stories! Because the people are aplenty, it's cheaper to reach your audience.
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If you hit a wrong note, hit it again
Patrick Gleeson Business Management, Services & Risk ManagementOn my first night on the bandstand in Herbie Hancock’s band, I was somewhere between panicked and terrified. As we began the first song, I made the mistake of looking out at the audience. A few rows away sat famed jazz arranger Gil Evans with his best buddy… Miles Davis. At that point I left merely panicked far behind and advanced well into terrified. One horrible mistake would brand me an incompetent newbie, not only in the eyes of my fellow band members, but in the presence of Gil and Miles, both of whom I idolized. It would have helped if I’d known what Miles regularly told his band members: If you hit a wrong note, hit it again!
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Amazon announces controversial HQ2 locations
Michelle R. Matisons Science & TechnologyWhen Amazon announced that it was searching for a new second headquarters location, speculation began to swirl as hundreds of cities competed. Finally, on Nov. 13, the company announced it will be splitting HQ2 between two locations: Arlington, Virginia; and Long Island City in Queens, New York. It will also build an "Operations Center of Excellence" in Nashville that will provide 5,000 jobs. Immediately after the announcement, debates kicked into motion about the tax breaks given to Amazon and how HQ2 will affect the communities chosen.
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Study: Push for smart-building transitions seems obvious based on the benefits
Scott E. Rupp Facilities & GroundsA recent study seems to suggest that converting to smart building technology allows organizations to cut energy costs, meet air quality regulations and provide the best environments for occupants, visitors and staff. So says Siemens Financial Services, which estimates that the potential for "self-financing" smart-building conversion may cross 13 countries in three sectors: commercial buildings; government buildings; and hospitals. In other words, there’s plenty of potential for innovation.
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Project to product: How to survive and thrive in the age of digital disruption
Dr. Mik Kersten Science & TechnologyToday, enterprise organizations are attempting to use managerial mechanisms from previous ages to direct software delivery in this one. IT and software delivery costs have been growing for decades, yet our organizations do not have adequate visibility or understanding of what is now one of the largest costs of doing business. Meanwhile, the tech giants and digital startups have already mastered the managerial frameworks necessary to succeed in the age of software.
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Tips to avoid travel fraud this holiday season
Bambi Majumdar Travel, Hospitality & Event ManagementIf a travel deal seems too good to be true...it probably is. Holiday scams aren’t new but the sophistication applied behind them has made it harder for a layperson to gauge the scams from authentic offers. That is why one has to scrutinize that holiday getaway deal before booking. The internet was recently abuzz with James McAvoy’s story of how he nearly fell for a $10,000 Tenerife holiday scam. He went online to tell the world about his horrifying experience when a fake hotel website duped him.
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Where to invest your 2019 marketing budget
Emma Fitzpatrick MarketingDigital outpaces every other sector — whether we’re talking about online shopping or overall marketing trends. As you start planning for 2019, you should know that digital’s seemingly exponential growth is continuing, so you should plan on spending more on online efforts. For reference, 82 percent of marketers plan to spend more of their budget on digital media, according to Nielson’s 2018 CMO report. On average, they plan on increasing their digital media budget by 49 percent. To make that happen, 44 percent plan to cut back on their traditional media spending.
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Tech firms vie against range of mobile retail payment systems from banks,…
Bill Becken RetailA half-decade or so since its introduction, Apple Pay continues to dazzle. It's the best-known of the world's mobile phone, contactless payment systems. And, by introducing new iPhones and iPads each year, Apple keeps its devices popular, stirring the Apple Pay pot. Despite Apple Pay's standing, new bank and bank card mobile apps, among others, have also made their mark on retail payments. Considering the advent of Apple Pay's contactless counterparts for non-Apple phones — Android Pay and Samsung Pay — the existence of a variety of services has been the defining trait of the mobile payments scene.
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Ethology and veterinary practice: Behaviorism vs. companion animal ethology
Dr. Myrna Milani Pet CareOne of the most challenging aspects of my work is surmounting the communication challenges created when B.F. Skinner and others referred to their laboratory method of altering animals’ behavior as "behaviorism" and themselves as "animal behaviorists." This left all those who were studying animal behavior in the animals’ natural environments without the words to describe the work generations of them had used for years. History is vague as to why those in the latter group chose to adopt the nearly incomprehensible term "ethology" instead making a fuss about this misappropriation of terminology.
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Transcranial direct current stimulation linked to improved object naming…
Lynn Hetzler Medical & Allied HealthcareUsing transcranial direct current stimulation can improve object naming following a stroke, according to the results of a new study. Transcranial direct current stimulation is a type of medical procedure that can stimulate brain activity with low, direct current. More than 795,000 people suffer strokes each year, according to the Centers for Disease Control and Prevention (CDC). Stroke is a leading cause of morbidity and disability. About one-third of all strokes results in aphasia, according to the National Aphasia Association, which impairs patients’ ability to speak and process language.
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