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5 fresh ways to reduce consumer risk aversion
Lisa Mulcahy MarketingAs a marketer, your one of your goals is to keep your demographic as reassured as possible about parting with their hard-earned cash when choosing your brand's product. Yet, consumers can be risk-adverse about spending in surprising ways. Cutting-edge research has been looking into the phenomenon of unusual reason for risk aversion. The good news is you can use these findings to make what your brand offers more appealing to your target demographic. Use the following strategies to obtain great results!
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Alexa went to school, and now she’s HIPAA-compliant
Tammy Hinojos Oral & Dental Healthcare"Alexa, ask my dentist if my prescription is ready." No, really. You can do that now. Amazon announced on April 4 that its Alexa Skills Kit now enables select covered entities subject to Health Insurance Portability and Accountability Act (HIPAA) regulations to build Alexa skills that allow it to transmit and receive protected health information as part of an invite-only program. Cool. But what does that actually mean? It means soon you could be using your Alexa for more than weather and traffic updates and turning on music.
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Travel2020: Reimagining the airline seat of the future
Lark Gould Travel, Hospitality & Event ManagementSmall may not be so beautiful for airline passengers; that is, if current concepts in economy seat design get a foothold in the airline industry. The airline seat of the future may not be a seat at all. In fact, if Italian seat designer Aviointerior has its way, it may be more of a, well, perch. While it may not be the first time such concepts have been proposed, perhaps the scary part is that this concept of stand-up airline seating keeps coming back to live another day.
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Study reveals statins have surprising benefits
Dorothy L. Tengler PharmaceuticalCardiovascular disease (CVD) is the leading cause of morbidity and mortality in the United States. Approximately one-third of all deaths in the U.S. are due to heart disease or stroke. Elevated blood cholesterol is a major risk factor for CVD, and statin therapy has been strongly associated with a reduced risk of atherosclerotic CVD. While investigating why statins cause negative side effects, cellular chemists at The University of Toledo discovered previously unknown benefits. Statins may play a protective role in the event of a heart attack because they can suppress a biological process that disrupts cardiac function.
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How telecom fraud is becoming so popular
Mark Hearn CommunicationsYou've heard about credit card fraud before. You might have been a victim, too. This type of fraud is accountable for the loss of billions of dollars. While the government and other organizations are working on reducing credit card fraud, they now have another challenge in the form of telecom fraud. It's said to be more destructive and harmful than credit card fraud. Moreover, some experts even believe that telecom companies allow fraudulent activities to take place because it is profitable for the business. In this article, we'll talk about telecom fraud and why it's such a common occurrence these days.
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What’s next for plane manufacturing after Boeing 737 Max 8 fallout?
Michelle R. Matisons ManufacturingOn March 10, a Boeing 737 Max 8 plane crashed in Ethiopia, killing 157 people. This happened only months after the same type of plane went down in Indonesia, killing 189 people. This leaves much cause for discussion regarding Boeing and Federal Aviation Administration (FAA) complicity in the accidents. Was the 737 Max 8 rushed to market, resulting in hundreds of deaths? Crash victims’ families are filing lawsuits while the Justice Department probes the 737’s FAA certification, given the model’s deadly faults.
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How to avoid file storage chaos
Deborah Ike Religious CommunityWith all of the videos, graphics, documents, and other items we use each week for ministry, file storage can be chaotic at best without a good electronic filing system. Trying to maintain a server for your church staff's files might not be the best fit for your team. Instead, consider using an online storage option that can grow with your team's needs.
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Telehealth use up dramatically nationwide
Scott E. Rupp Medical & Allied HealthcareTelehealth use rose by more than 50% from 2016 to 2017, according to a new white paper by Fair Health. For the annually released paper, data was collected from the company's records of 28 billion commercial insurance claims, which showed that telehealth utilization grew nearly twice as fast in urban areas vs. rural over that span. Nationally, urgent-care centers increased their use of telehealth by at least 14%, followed by retail clinics at 7% and ambulatory surgery centers at 6%. Emergency department utilization of telehealth declined, though, by 2%. However, utilization in this setting was still the most used.
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Where brands see the most social media marketing opportunities
Emma Fitzpatrick MarketingJust like that, the first quarter of 2019 has ended. While the time likely flashed by, make sure you stop, analyze and regroup before you plow ahead with your Q2 strategy. Analyze your own data to determine what worked best for your brand this quarter. Then, overlay those insights with the areas that other companies see the most success in. You just may find a new avenue or marketing tactic to try that could be the secret sauce you’re looking for in Q2. Read on to learn how marketers from more than 1,800 companies are approaching their social media marketing strategy in 2019.
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Travel2020: Stressed sleepers gain no peace on the road
Lark Gould Travel, Hospitality & Event ManagementA global study commissioned by IHG Hotels & Resorts has confirmed that lack of sleep is a primary concern for travelers, with 80% stating they have trouble sleeping when traveling away from home. Indeed, the National Sleep Foundation’s annual Sleep in America poll found that only 10% of American adults prioritize their sleep over other aspects of daily living such as fitness/nutrition, work, social life, and hobbies/personal interests. The findings from the IHG survey revealed that the average business traveler loses around 58 minutes of sleep each night when staying away from home.
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