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Career advice from 8 successful women
Terri Williams Business Management, Services & Risk ManagementWomen's History Month, celebrated every March, recognizes the remarkable achievements and contributions of women. However, it's also an opportunity to inspire and educate other women. So, we asked eight very successful women in various occupations and industries to share their tips and advice with fellow women.
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Machines, not workers wanted for Alibaba’s futuristic hotel
Linchi Kwok Travel, Hospitality & Event ManagementAlibaba, one of the largest e-commerce companies in the world, recently debuted a new hotel prototype in Hangzhou, China, where machines provide the services. This hotel of the future is called FlyZoo. The 290-room property maximizes guest-machine interactions but minimizes guest-staff interactions. Travelers, for example, can book and check-in into a hotel room with the FlyZoo App, as many other hotels have already offered with their apps. What makes the FlyZoo App stand out is that travelers can choose the room they want to stay in, including the floor the room is on and the direction the room is facing.
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How to improve Google Ads for your e-commerce business
Emma Fitzpatrick MarketingJust like we were talking about recently, knowing the latest features of each digital marketing channel makes all the difference. That’s especially true on a platform where you’re paying for users' attention. When was the last time you did a deep dive into Google AdWords? The average small business spends between $100,000 and $120,000 a year on Google paid search campaigns, while giant retailers can spend up to $50 million dollars a year, according to WordStream data. Regardless of how much you spend, each retailer pays between $1 and $2 for a click in a Google Ad.
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4 inexpensive ways to motivate your team through a long project
Deborah Ike Business Management, Services & Risk ManagementWhen you're on a long project, it's easy to get lost in the drudgery of a seemingly never-ending to-do list. Celebrating the completion of the project might be a year away. If you're not diligent to avoid it, your team may soon become weary of the project. This impacts team morale and can derail productivity. One way to keep the team motivated is to celebrate milestones completed along the way. Whether it's finishing a tough Agile sprint or writing the last of the test scripts, a little celebration is in order.
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How cutting-edge robotics bring manufacturing into a new age
Joseph Zulick ManufacturingThe age of new tech is here for manufacturing thanks to increased value and efficiency provided by robotics, drones and automation. In the case of Attl A Spol, a company producing stainless steel tubes for a Volkswagen supplier, automated robots allowed the firm to perform monotonous manual labor with heightened precision for 20 hours a day and six days a week without any required downtime or service outages. By improving the efficiency of its manufacturing line and supply chain, the addition of robotic arms freed up time for three workers to be assigned to other areas and retrained.
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Top US manufacturing cities in surprising locales but still vulnerable
Michelle R. Matisons ManufacturingWhat do Wichita, Kansas; Fort Wayne, Indiana; Battle Creek, Michigan; Toledo, Ohio; and even Portland, Oregon, all have in common? A new report on U.S. manufacturing jobs by Chicago's Digital Third Coast can answer that. They are all part of a manufacturing shift towards smaller U.S. cities. The report, culled from Bureau of Labor Statistics and the Census Bureau, analyzes 236 cities in four general categories: total manufacturing jobs per 100,000 people; year-over-year growth; median income for the manufacturing industry; and median housing cost. Wichita, Kansas, tops this list.
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A look at new AI tools being used to fight crime
Bambi Majumdar Law Enforcement, Defense & SecurityAs crime gets more sophisticated, complex crime-fighting technology is picking up the pace as well. Machine and AI tools are quickly being incorporated into the mix as new weapons in the fight against crime. For example, scientists at the University of Leon in northwest Spain are working with INCIBE, the Spanish National Cybersecurity Institute, to develop a new AI tool for law enforcement work. The new evidence-recognizing tool uses artificial intelligence to identify objects in photographs taken by forensic teams and also searches for links with other crimes.
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The 411 on the latest updates for top social platforms
Emma Fitzpatrick MarketingIf you've been handling your company's social media marketing for some time, you've surely developed a system for how to juggle the many moving parts. But the downside of having a go-to routine is how easily you can miss changes on the social platforms you regularly use! Luckily, we're here to help you take full advantage of all the platforms' offerings and latest happenings. Read on to discover the changes to the big social media platforms that you can't afford to miss.
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How retailers can still thrive in an Amazon-led world
Linda Popky RetailThe daily news is full of retail stores that are cutting back their operations or closing shop completely. Toys R Us, Sears/Kmart, Gymboree, Abercrombie & Fitch, BCBG, Bon-Ton, Payless, Dollar Tree, and even Victoria’s Secret are on the recent list. Is it Amazon’s fault all these chains are struggling to the point that many have had to declare bankruptcy? Or is there more to it? E-commerce is certainly a major factor. But it’s not the only reason.
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The baffling nature of auditory processing disorders
Sheilamary Koch CommunicationsUnlike many deficits that fall under the umbrella of audiology, auditory processing disorders are not diagnosed during infancy, toddlerhood or even the early school years. In fact, most audiologists wait until age 7 to make a definitive diagnosis. This is due to the child's neural pathways not being sufficiently mature to make a full evaluation prior to this age, explains Tracy Hagan Winn, audiologist at the Northwestern University Center for Audiology, Speech, Language, and Learning in Evanston, Illinois.
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