Recent Articles

• Green industry blogging: ‘Pain’ posts pay off

  Fred Berns Facilities & Grounds

  ​Is your blog bringing you business? That's a key question for green industry professionals at a time when more garden centers, nurseries and landscape companies than ever before are adding blogging to their marketing mix.

• Infographic: Follow these tips for marketing on LinkedIn

  Kaylee Nelson Marketing

  We all know about the popularity of social media marketing, but have you noticed the desert of abandoned company pages? You know, the ones that haven't been updated since May of 2012. While creating a page is the first step to social connectivity, maintaining your presence is even more important.

• Saturation nation: Are we nearing the end of HEMS fleet expansion?

  Mark Huber Medical & Allied Healthcare

  ​Is the expansion party over for helicopter EMS? Increasingly, the tea leaves are pointing in that direction. As the nation's fleet has expanded dramatically in the last decade — nearly tripling to 900 EMS helicopters — utilization rates have plunged while per-transport costs have skyrocketed.

• Childhood shyness and the connection to mental illness

  Dorothy L. Tengler Education

  ​Although childhood shyness is commonplace, it concerns many parents, especially those who place great value on sociability. Some children become shy because of harsh life experiences, but most are born that way.

• Why it helps to know yourself

  Michael S. Haro, Ph.D. Business Management, Services & Risk Management

  In the 1970s, a song entitled "To Know You Is to Love You" was released. The message is important because it references knowledge as power. Though the knowledge referenced in the song is superficial, it provides hope and direction, leading the listener to a better place. When encountering a serious situation or event, the powerlessness that is experienced comes from a lack of knowledge, or "not knowing."

• Personalized marketing shouldn’t be personal

  Peter Moloney Marketing

  Personalized marketing works wonders. If you can send each customer exactly the right offers at exactly the right time that gets them to buy more, you will maximize your revenue. The trick, of course, is figuring out what to send and when. For that, you need some sort of advanced customer analytics to predict customer interests and inclinations. The problem is that cannot actually be done. Each individual customer and customer context is too complex to predict interests and behaviors with any real certainty. So what can be done?

• Is your church suffering from these 3 symptoms?

  Deborah Ike Religious Community

  When was the last time you thought about your liver? How about your heart or lungs? It's been a while, right? Me, too. Well, I thought about my lungs when I had taken a too-long hiatus from cardio recently, but that's my point. We don't think about our internal organs until there's a problem. Our internal systems don't get any attention or recognition on a regular basis.

• Marketing your multifamily community: Follow the signs

  Pamela Treat Abeyta Facilities & Grounds

  Branded communication is much more than a logo slapped on a brochure or a website. Brand is the experiential and emotional connection to your prospects and tenants. Creative Bloq calls 2015 the "human brand era" — making brand owners responsible for listening to the world around them and delivering a more personal experience for end users.

• Why every church needs a communications director

  Mark MacDonald Religious Community

  When we started our church communications company 15 years ago, few churches had full-time communication directors. We talked mainly to pastors, worship leaders, secretaries and volunteers. Now, many churches have a full-time dedicated person who is committed to the communications of their local church. Finally! It's not just the large churches either. We see medium-sized and even small churches with directors of communication.

• From sports to law enforcement, drones flying into everyday life

  Bob Kowalski Law Enforcement, Defense & Security

  They're turning up in some unusual places, and questions about them are all over the map. Yes, drones are working their way into our lives more and more every day, causing reactions that range from bemusement to terror to anger. In the wake of that, organizations as varied as sports leagues and law enforcement are developing procedures to address the flying devices.

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