Recent Articles

• How NGOs help improve global education

  Ginger Abbot Education

  Education on a global scale is an important topic within the education community and non-governmental organizations (NGOs). Not everyone has access to proper schooling, which is why NGOs have volunteered their time and effort to create awareness of this issue. Everyone has a right to education. It allows people to learn throughout their lifetime. It also has the power to change lives. Global education nonprofits focus on empowering students of any age to learn. NGOs can help improve global education, and studies have shown that they already have.

• 6 effective video marketing tactics for the new year

  Sarah Hollenbeck Marketing

  Resolutions are commonplace in the new year. Generally, people make a goal to lose weight, exercise more or learn a new skill. But what about New Year's resolutions for your business? If you feel your marketing tactics are in need of a refresh but aren’t sure where to start, you should consider including video marketing in your content strategy. With 87% of businesses that use video marketing seeing an increase in site traffic, adding this skill to your marketing toolkit is a no-brainer. Check out the six most effective video marketing tactics in this infographic today.

• Pull up, terrain ahead

  Bob Harris and David Murillo Association Management

  Board meetings may be compared to an airline flight. Calling the meeting to order is the originating point. Vectors are included in the strategic plan. Mission and goals are the destination. To reach the destination, the board must maintain flight speed and altitude. When airspeed slows, distractions occur that cause diversions. If an aircraft drops below a safe altitude, the cockpit computer warns: "Pull up, terrain ahead." The flight analogy defines the appropriate air space for the board, committees, and staff.

• Should your dental practice offer membership plans?

  Lloyd Park Oral & Dental Healthcare

  According to Kaiser Family Foundation, 37 million Americans do not have dental insurance. As a result, dental practices have begun offering their own personalized and affordable dental membership plans to patients. In total, less than 20% of dental practices currently have memberships. However, this figure is growing rapidly due to the adoption of dental membership plan software. But how do these plans work? And are they a worthwhile investment for dental practices? Dental practices should weigh the costs and benefits of membership plans and become familiar with the software tools that enable them.

• Private jet travel: 2021 to be the year private flying takes off

  Lark Gould Travel, Hospitality & Event Management

  2020 was a banner year for private jet travel. And given the unabating proliferation of new virus outbreaks and mutations, it is likely that 2021 will not see those statistics moving backwards. While airlines see passenger counts off by more than half, private flights are running at 90% of normal — or what they were in what is now tabbed as "pre-pandemic times." Corporates are increasingly flying entire teams to multiple locations around the world to ensure business continuity, according to industry research from Private Jet Card Comparisons showing that 31% of U.S. companies are expanding their use of private aviation for business trips.

• How to create a meaningful hybrid event in 2021

  Joanne Brooks Travel, Hospitality & Event Management

  Although COVID-19 vaccines are being deployed throughout the U.S., business event planners are anticipating the continuation of virtual meetings in 2021 and dipping their toes into part virtual, part in-person hybrid events. While people are looking forward to gathering with colleagues, they might not be ready for a giant in-person soiree. Luckily, hybrid expos provide many features that, if utilized, can make a hybrid or virtual event engaging. As we settle into the new year, here's how to start planning your 2021 hybrid event.

• Why you should think about moving your business to a new city and how to…

  Indiana Lee Business Management, Services & Risk Management

  ​Last year was not easy on anyone, and businesses have been hit especially hard. The pandemic has forced many business owners to look at ways to adapt, both in the short term and for years to come. One way that some businesses have adapted is by considering new locations for their businesses, whether it means a move across town, across the state, or even across the country. There are many reasons businesses should consider moving their businesses, because location could be the difference between success and failure.

• 5 services you should use for your interior design business

  Rayanne Morriss Interior Design, Furnishings & Fixtures

  Interior design makes homes more comfortable, attractive, and luxurious than in previous ages. The field is heavily driven by creativity and innovation, resulting in functional designs and beautiful spaces. With the interior design industry booming to greater heights, you might need a helping hand to help you deliver articulate projects. The following are some services you should use for your interior design business.

• 5 things to consider when developing employee communication emails

  Brie Ragland Business Management, Services & Risk Management

  Employees (and employers) are experiencing unprecedented levels of new stress these days. Parents are juggling working from home while supporting a family, single workers are learning to navigate an even more isolated and confusing world, and leaders are wondering how to keep everyone’s head above water. All these struggles can be somewhat placated and even ameliorated with good, clear, concise communication … but there’s a catch. That communication now needs to reach its readers on a more personal level. Here are five things to consider when developing employee communication emails.

• Is the pandemic to blame for lower college enrollments?

  Brian Stack Education

  As is customary for a high school principal who lives in the community that he serves, when I see my former students out and about in town I always ask them how they are doing and what they have been up to since graduation. This season, I have been surprised to hear about the number of my students who have chosen to defer their freshman year of college. Among all of the reasons given, three pandemic-related ones are often cited.

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