Recent Articles

• Infographic: The social impact of mixing business and medicine

  Brian Wallace Medical & Allied Healthcare

  Though the United States has one of the most expensive healthcare systems in the world, it is far from achieving the best outcomes in the world. This infographic outlines the hidden impact of mixing business with medicine, as evidenced by the drastic shortage of PPE and other necessities in the wake of COVID-19.

• Alcohol sales spike during pandemic

  Bambi Majumdar Retail

  Has alcohol become a necessity during the time of COVID-19? It seems so. According to a recent Nielsen report, U.S. beverage sales, especially off-premise alcohol retail sales, have witnessed significant growth amid COVID-19. Consumers are not just stocking up on groceries and toilet paper but also on alcohol, with larger packages outpacing the growth of smaller ones. For the week ending March 21, Nielsen reported U.S. online alcohol sales being up 243%.

• With dental practices seeing ‘emergency cases only,’ what constitutes…

  Tammy Hinojos Oral & Dental Healthcare

  As with most medical practices in America today, the vast majority of dental practices are limiting care to urgent and emergency cases to limit exposure to COVID-19, preserve personal protection equipment (PPE) and reduce the burden on the healthcare system at large. But as these recommendations and restrictions are put in place, some dental practices might not be sure about what qualifies as urgent and emergency treatment — or what to do once these patients come into their offices.

• Virtual travel in the time of social distancing

  Cindy Belt Recreation & Leisure

  With the COVID-19 pandemic and the closing of many campgrounds, travel has become very difficult, unwise, or completely restricted. Full-timers are searching for open campgrounds or staying with family and friends for a bit. For the part-time crowd living in states that are not in lockdown, we can occasionally find open campgrounds nearby within a short distance of home base. For those who are confining themselves at home, there are still ways to relieve that itch for travel without going outside. Some ideas include the following.

• How visitor segmentation can powerfully refocus your digital marketing

  Lisa Mulcahy Marketing

  As a digital marketer, you want to meet the needs of every single consumer who checks out your site or platform. A way to make this happen is through visitor segmentation. This highly granular approach basically means you're breaking your site’s visitors into clear and workable categories so you can target even the most niche customer with your full marketing might. It's personalized, it's effective, and it gives you excellent access to a new audience base. So, what visitor segmentation measures should you be using to reach your new and loyal visitors for best results?

• Federal surveillance, track-and-trace technology may be on the way for…

  Scott E. Rupp Medical & Allied Healthcare

  Portions of the U.S. — those areas with the most cases of the virus — are seeing their health systems become overwhelmed. Among the carnage, former top government healthcare officials Scott Gottlieb and Farzad Mostashari are proposing the construction of a national COVID-19 surveillance system. Such a system, they said in a recent policy paper, calls for the implementations of tools and policies "to conduct more effective surveillance, containment, and case management of COVID-19 for the future."

• Travel industry steps up with generosity

  Lark Gould Travel, Hospitality & Event Management

  Not-so-random acts of kindness are in play in the travel industry as the coronavirus has decimated the jobs and stability Americans expect. As Americans try to make sense of it all, major travel industry brands are coming forward with measures of kindness that go a long way. These may be donations to food banks, hospitals or simple ways to relieve burdens or extend benefits.

• Association execs voice pandemic concerns

  Robert C. Harris Association Management

  In varied forums, association executives are sharing concerns about the pandemic. Topics range from missing their offices to cancellation of conferences essential to their revenue. This article features some of the discussions.

• Ready to bust some B2B marketing myths?

  MultiView Marketing

  Marketing is always evolving. Whether it’s with the advent of new technologies, an expanding consumer base, or even changing markets, there is always something new happening. This comes with benefits and drawbacks. For those working on marketing strategies for B2B companies, that changing nature can leave them wondering what they should, and should not, be doing. With all this change, contradictions are to be expected, and what we’re left with are myths. I’ve compiled a few of those myths down below to let you know what could actually work for you.

• How shrouds cause chimney fires

  Derek Lidstrom Construction & Building Materials

  Chimney fires are one of the most dangerous events that a house will typically endure. If the house is still standing when the smoke clears, the investigation that follows is usually worthy of a Sherlock Holmes adventure. Many factors come into play on most chimney fires, and it is the responsibility of the chimney professional to play lead detective and ferret out any and all factors, create a hypothesis and prove his theory to the satisfaction of the fire department, the homeowner and possibly an insurance company. This requires good, clean info. That is what I wish to share here.

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