Recent Articles
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Your welcome card needs updating
Mark MacDonald Religious CommunityWhy do we expect visitors to fill out our visitor or welcome forms? I'm not saying to stop with welcome cards, but please be careful with them. Recently, I was at a church that had a welcome tab with 19 form requests including name, address, cellphone number, email, and birthdate. No one will offer all that — especially a visitor.
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Trucking and the YouTube dilemma
Matt Chase Distribution & WarehousingThe various websites that pertain to trucking often have plenty of naysayers who bash the companies they work for, or the ones they previously worked for. YouTube has become a haven for haters and complainers, and it is spreading like wildfire with the new and upcoming drivers, who are wanting to start their own channels and become vloggers (video bloggers) just like their favorite drivers.
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Achieving business goals via marketing strategy
Karin Roberts MarketingThe link between business objectives and marketing strategy may seem obvious, but the two are often disconnected in real life. Profit-line managers may see marketing as a basket of distinct services — such as ads, trade show displays and public relations — from which to select to help them reach their sales goals.
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What CrossFit teaches us about pricing
Marc Wayshak MarketingWalk into any CrossFit gym, and you'll probably hear loud music blasting over the grunts of CrossFitters pushing their bodies well past what most would consider possible. Regardless of your athletic ability, though, CrossFit has a few lessons in store for you. In fact, all small business owners would be wise to learn a thing or two about pricing from the CrossFit business model.
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Indoor lighting and its effect on emotions
Jeannea Jones Facilities & GroundsLighting levels impact many aspects of human performance such as vision, cognition and mood, thus the effects on productivity in the workplace or learning in a classroom environment cannot be dismissed without impact.
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Preventing TB in organ transplant recipients
Hannah Whiteoak Medical & Allied HealthcareOrgan transplantation has saved the lives of millions of patients around the world. However, even with substantial advancements in medicine, organ recipients still face significant health risks and complications as a result of the transplantation surgery and the medications they must take afterward.
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Sheltered instruction and English language development: Key components
Erick Herrmann EducationSchools today are charged with meeting the needs of each child: the average, the gifted, the special-needs student, the English learner. Our diverse classrooms make the job challenging, but through the implementation of research-based best practices, schools can meet these needs.
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The Flying Circus: Greasing the Axel
Garth Wallace Transportation Technology & AutomotiveCOPA eFlight presents another weekly excerpt from "The Flying Circus," a fun book by Canadian aviation humorist and former COPA publisher Garth Wallace. "The Flying Circus" is a fictional account of the madcap escapades of two instructors who start their own flying school armed with loads of enthusiasm, but little business sense and no money.
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4 collection steps that successful construction companies know and employ
Scott Wolfe Jr. Construction & Building MaterialsGetting paid in the construction industry is a mess. Construction contracts are riddled with confusing provisions like pay-when-paid clauses or joint check requirements. Mechanics lien and security laws vary from territory-to-territory, and the jobs themselves present scope-of-work issues, inspection problems, and gray areas in change orders.
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Franchisee tenants: Dealing with deposits and guaranties
Dale Willerton and Jeff Grandfield RetailWhile landlords often ask for security deposits and/or personal guaranties on commercial leases, neither is mandatory or legally required. As a franchisee tenant, you should know that these can be negotiated.