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Study: Teeth whitening products may do more harm than good

Tammy Hinojos Oral & Dental Healthcare

Home teeth whitening kits are a popular and easy way to brighten your smile. You can buy a variety of teeth whitening strips at the grocery store and you can get more potent, faster-working formulations from your dentist. You place the strips over your teeth and leave them in place for a few hours. A few days or weeks later? Voila! Brighter, whiter choppers. Americans spend more than a billion dollars a year on these teeth whitening products. But a new study shows that while these products do whiten teeth, they may also be damaging them.

Travel2020: 9 travel gadgets you never knew you needed

Lark Gould Travel, Hospitality & Event Management

This year’s Travel Goods Show in Las Vegas brought forth plenty of new luggage, carry-on solutions, and novel ways to rest on a plane. But the show, which brings together buyers and manufacturers in this $31.1 billion market, also highlighted solutions for things not always identified as problems. Some useful, if not quirky, innovations surfaced that deserve their moment in the spotlight, even if that light is a dim beam streaming from a ceiling panel on a plane.

What’s next as Department of Defense inches forward on commissary…

Miranda Y. Brumbaugh Law Enforcement, Defense & Security

On July 1, 2018, then-Deputy Secretary of Defense and current Acting Secretary of Defense Patrick Shanahan signed legislation for a task force established to determine if the consolidation of four major entities in the commissary divisions of the military would be worth it. The task force, headed by retired Army Maj. Gen. Keith Thurgood, has completed a major report detailing its analysis. The proposed consolidation of commissaries could bring about major changes for active military and veterans alike.

Is Canadian retail finally on the path to redemption?

Katherine Radin Retail

The past few years have made it seem as though retailers haven't been able to catch a break in Canada. Another month, another shutdown, or so it’s seemed. Retailers and commercial landlords in the country have experienced a wild ride, with Target opening and closing; Future Shop shutting down; and Sears, Black's, and Gymboree closing — to name a few. Although some chains continue to experience financial turmoil, the dust has begun to settle, and perhaps clear, as landlords have begun to find creative ways to showcase shopping malls in a new light.

You don’t bring me flowers anymore: When customers turn on you

Anne Rose Business Management, Services & Risk Management

One day you’re walking on water, the best thing since sliced bread, you can do no wrong, and your customer is going to tell all their friends how wonderful your product and service are. And the next day, wham, suddenly you’re a pariah, a nobody, the worst ever, and they’re going to report you to the authorities to have your licenses revoked, have you thrown in jail, and bashed on any social media that exists. What happened? Did you change overnight? Did the other person change overnight? Did the circumstances surrounding your relationship change overnight?

How to turn your brand into a phrase that pays

Fred Berns Interior Design, Furnishings & Fixtures

Branding has become big business among interior design professionals as they strive to get heard above the noise and stand out in an increasingly crowded marketplace. There are nearly as many interior design "brands" out there as there are interior designers, but the most effective of these — the ones that create the most buzz and attract the most business — have one word in common: "Only." Nothing differentiates your design firm more dramatically and spells out your specialness more effectively than that word.

AI? Automation? How to use tech to improve marketing

Emma Fitzpatrick Marketing

Artificial intelligence (AI) has the power to change everything. But only 18% of B2B marketers and sales professionals are currently using it, found a 2019 DemandBase survey. Of those with access, over 40% said AI is the most important investment to achieve better sales and marketing performance. Nearly 33% went so far to say that it’s revolutionizing their marketing and sales performance. But most marketers (55%) don’t have the budget to invest in AI. Yet, you can likely use marketing automation tools to accomplish much of the same.

Small-business owners lukewarm — or worse — on new tax law

Seth Sandronsky Business Management, Services & Risk Management

At best, some owners of small firms are lukewarm about the Tax Cuts and Jobs Act of 2017 (TCJA) that Congress passed and President Trump signed. We turn to an April 10 public opinion poll from Businesses for Responsible Tax Reform. Among 501 small-business owners who were polled March 26-27 across the U.S. who have filed their taxes or are yet to finish their filing, nearly half, or 48%, reported that the new tax law did not make their profits or firms grow. About a quarter, or 24%, said the law caused them harm.

First-of-its-kind report lays foundation for world food sustainability

Scott E. Rupp Food & Beverage

The EAT-Lancet Commission on Food, Planet and Health released its scientific review in early 2019, publishing the world's first scientific targets for healthy diets and sustainable food production. It provides "targets that join civil society, public health and environmental conservation’s various goals toward health and sustainability." The purpose of the report is to provide a framework for the "urgent actions" needed from consumers, policymakers, businesses and government agencies to transform the food system. Leading scientists in nutrition and public health laid out global guidelines for a universal, healthy diet.

5 fresh ways to reduce consumer risk aversion

Lisa Mulcahy Marketing

As a marketer, your one of your goals is to keep your demographic as reassured as possible about parting with their hard-earned cash when choosing your brand's product. Yet, consumers can be risk-adverse about spending in surprising ways. Cutting-edge research has been looking into the phenomenon of unusual reason for risk aversion. The good news is you can use these findings to make what your brand offers more appealing to your target demographic. Use the following strategies to obtain great results!

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