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American consumers, businesses set to suffer as trade war escalates
Seth Sandronsky Civil & GovernmentIt took three days for the Chinese government to retaliate against President Trump imposing new import tariffs from 10% to 25% on $200 billion of goods earlier this month. U.S. imports in China will face retaliatory tariffs, according to China’s Finance Ministry, rising from 10% to 20 or 25% on thousands of goods, from alcoholic beverages to apparel. What does this latest move in the two nations’ escalating trade war mean for American businesses and consumers?
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HHS finalizes rule requiring drug prices in TV ads
Scott E. Rupp PharmaceuticalFrustrated viewers of nearly every television program barraged by advertisements of drug commercials that feature all the medicine’s benefits, the litany of potential side effects, etc. — but who receive no pricing information — are getting a little reprieve. Those ads will soon change slightly, according to the Trump administration, which has finalized a rule that will require pharmaceutical companies to disclose the price of their products in television advertising as soon as summer 2019.
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Travel2020: Finding your inner Buddha at 30,000 feet
Lark Gould Travel, Hospitality & Event ManagementA 2013 survey by Carlson Wagonlit Travel said it all when it comes to measuring the toll that travel takes on today’s road warriors. CWT found that travelers can experience stress for as much as "6.9 hours per trip." Sadly, the intervening years have not been kind to business travelers, either. A global study released in March by IHG reported that business travelers lose some 58 minutes of sleep per night while away. While many of the factors that contribute to this particularly insidious strain of stress cannot be helped, there are a few tricks and tips one can apply to one’s travels and daily navigations that can make anyone’s journey through life a little more bearable.
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Is your boss planning to fire you?
Catherine Iste Business Management, Services & Risk ManagementWith jobs, we often go for the salary and stay for the boss — that is, until the boss starts acting weird. We have all either experienced or seen the relationships between managers and employees deteriorate. What follows is a constant stream of awkward interactions, unnecessarily tense discussions and an edgy undercurrent. Here are a few ways to tell whether the boss is considering termination.
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US tariffs on Chinese imports grow
Seth Sandronsky Civil & GovernmentThe cost of trade between China and the U.S. is rising. Tariffs, or taxes, on $200 billion of Chinese imports to the U.S. rose from 10% to 25% one minute after midnight on May 10. "The tariff increase inflicts significant harm on U.S. industry, farmers and consumers," Douglas K. Barry, director of communications and publications for the U.S.-China Business Council told MultiBriefs in an email. "American agricultural exports to China are particularly impacted. According to our recent survey, some states' exports were down 50%. The entire American agricultural sector is feeling the stress."
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How brick-and-mortar brands can effectively measure marketing ROI
Hannah Hambleton MarketingMeasuring marketing ROI is important for a brick-and-mortar brand, but it’s often more difficult than for an online business. Effective measurement of your marketing ROI will tell you how well your latest marketing campaigns are performing, if you need to make any improvements, and where to best allocate your marketing spend. Although you won’t be able to credit every real-life visitor or transaction to a specific marketing campaign, you can use a combination of reliable business key performance indicators (KPIs) and metrics.
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3 behavior combinations the best retail leaders exhibit consistently
Catherine Iste RetailBeing open-minded, a good listener, and strategic can be good leadership characteristics. The problem is that so many times we consider these characteristics in isolation. Yes, being open-minded can make a leader approachable, but if he is also indecisive, then that open-mindedness can slow down progress. Good listeners may not be good communicators, and strategic thinkers may overlook the importance of details. Instead, here are three behavior combinations the best retail leaders exhibit consistently.
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Nutrition initiatives, educators aim to make food deserts history
LeRon L. Barton Food & BeverageEating the proper foods, drinking plenty of water, and taking the correct vitamins are incredibly important to survival. These take on greater importance when children are involved. Having access to healthy foods is a very important component to this. Grocery stores that sell vegetables and fruits are necessary to aid kids and teenagers as they grow up. Unfortunately, in many communities, nutritious food options are scarce, creating challenges for finding balanced meals. These areas are called food deserts.
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3 reasons to look for a job while you’re happy
Catherine Iste Business Management, Services & Risk ManagementUnemployment is low and a wide range of industries continue to experience job growth. As the market for talent becomes more competitive, opportunities for talented individuals increase. For many of us, the last thing we want to do is voluntarily endure the time, energy and emotional drain of a job search. However, it is in a market with lower unemployment that we may have a better chance to move up. In other words, it is now, while we are happy and gainfully employed and thus do not need to look for work that we should consider jumping into the talent pool.
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Smarter ways to use search queries to your marketing advantage
Lisa Mulcahy MarketingAs a marketer, you no doubt spend a significant amount of time analyzing what consumer searches mean for your bottom line. Knowing how to accurately interpret the search engine data you compile is key to both holding on to your existing audience and attracting new buyers to your brand. Use the following research-proven strategies to enhance your understanding of the search trends you uncover — and utilize them to target what your consumers want more efficiently than ever.
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