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Fixing those inevitable mistakes

Anne Rose Business Management, Services & Risk Management

The issue isn’t whether we make mistakes. We all make mistakes, some more frequently than others, and some mistakes more critical than others. The issue is: when you do fix them? Or is it safe to ignore the "little" mistakes? As a service provider, I hate making mistakes that will impact my clients’ expectations; even if those mistakes aren’t catastrophic, they nevertheless diminish my reputation and professionalism in my clients’ eyes.

Walmart joins worldwide effort to reduce its plastic consumption

Scott E. Rupp Waste Management & Environmental

The war on plastic continues. In April, the Oregon Senate approved a limited ban on plastic straws. Its passage would make the state the second after California to enact measures limiting single-use plastic straws. Several individual cities, including Seattle; New York City; and Portland, Oregon, have also implemented their own policies to curb plastic straw usage. Not to be outdone, retail giant Walmart announced a "bold" plastic waste reduction commitment by "leveraging its massive private brand program." In addition to reducing plastic packaging, it is doing away with plastic bags.

Experiential marketing is in. Is your packaging creating an experience?

Corey Gustafson Marketing

Experiential marketing is about making your consumers feel truly immersed in the experience of your product. An often-overlooked opportunity for experiential marketing is packaging. Packaging provides companies with the opportunity to make their product even more interactive. By utilizing interactive elements in the opening experience and aesthetic of the packaging, you create a whole new realm of experiential opportunity. Let’s discuss how you can create an experience through packaging alone.

You can have too much friction, but can you also have too little?

Linda Popky Business Management, Services & Risk Management

Friction-free. Smooth sailing. Highly collaborative organizations. Harmonious team dynamics. These are all sought-after states for most organizations. After all, who wants to introduce tension or friction when you could have a calm, stable organization, right? You do, of course. That’s because calm, smooth, friction-free organizations don’t push the envelope to try new and creative ideas, they don’t fully explore possibilities, and they don’t use internal dialogue to vet ideas and concepts before they hit the external market.

Changing consumer needs in food and beverage will impact real estate

Bambi Majumdar Food & Beverage

CBRE recently reported that massive shifts in the food and beverage industry will impact the real estate market in a big way. Millennial consumers are pushing for prepared food and ready-made, convenient meals that they can pick off the shelves. U.S. restaurants and grocery operators are reinventing themselves to meet these new demands. The real estate these businesses occupy will be revisited as well.

Sears continues to rearrange deck chairs on the Titanic

Linda Popky Retail

Sears Roebuck, the embattled retail giant, recently unveiled a new logo designed to broaden its appeal to its core consumers. Unfortunately, what Sears had intended to appear as a combination of home and heart looks amazingly like the Airbnb logo. We can wonder why no one involved with what was likely an extremely expensive redesign process thought to look and make sure the logo was unique, but there’s a bigger question: Why on earth is Sears redoing its logo now anyway?

How VMware practices inclusion from the top

Simma Lieberman Business Management, Services & Risk Management

I've been working with leaders in organizations of all sizes to build inclusive cultures that last, from startup to scale, for over 25 years. I've seen leaders and companies come and go. So, I'm a bit skeptical when I hear an executive talk about how inclusive their organization is, how much they love diversity, and everything they're doing to promote equity, and then everyone looks alike, sounds alike and lawsuits are piling up. But two events made me think that maybe VMware is different.

5 easy ways to regain consumer interest

Lisa Mulcahy Marketing

The power of persuasion — as a marketer, it's your bread and butter. Sometimes, though, your brand might be going through an ebb...or you're trying to beat the drum from scratch for a familiar product you're repackaging. Whether really need to reboot your approach to a relaunch, revamp your sales approach, or simply freshen up your image, research has you covered. Try the following simple but highly effective tips to convince consumers you've got what they want now and in the future.

Amazon set to descend on Lakeland, Florida, bringing jobs and planes

Matt Falcus Transportation Technology & Automotive

Lakeland’s Linder Airport in central Florida will soon be the focus of large cargo jets and thousands of extra workers after a deal to bring a new Amazon air cargo facility was approved. While the roar of the Blue Eagles and historic piston aircraft at this year’s Sun ‘n Fun Fly-In and Expo were still entertaining the crowds at the airport, the deal to bring Amazon in was entering its final stages.

Solving the top 3 social media marketing problems

Emma Fitzpatrick Marketing

Nearly a quarter of all social media marketers worry their social strategy is ineffective, according to the 2019 Sprout Social Index. If that’s just one of your concerns, you’re likely also dealing with these top three challenges. Read on to learn tactics to overcome them and feel more confident with your company’s social media marketing tactics.

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