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Alternative meat products grow rapidly as more big names enter the sector
Bambi Majumdar Food & BeverageA Barclays report on alternative meat predicts that the nascent industry will reach $140 billion over the next decade. The growing demand for animal-free food products will help it capture approximately 10% of the $1.4 trillion global meat industry. As consumers become more health- and environment-conscious, and demand more cruelty-free foods, the plant-based protein market continues to grow. Advocates of the new industry also add low sodium content to the growing list of advantages over traditional meats.
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Healthy eating at work: It may save your life
Victoria Fann Food & BeveragePoor eating habits and work seem to go hand in hand. Just ask my sister. She’s worked in the corporate headquarters for a large retailer for the past 10 years. I asked her how easy it was to eat healthy there. She said that it depended on what level of healthy I meant, and broke it down into three levels.
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Ikea finds for your music classroom
Aileen Miracle EducationSummer break is a great time to relax. But you can also use this time to think about your classroom for next year! I have found so many great ideas for organization at Ikea, so in today’s article, I’m sharing some of my favorite finds.
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Proposed California plastics law could be a game-changer for fighting pollution
Seth Sandronsky Waste Management & EnvironmentalCalifornia is the most populous state in the U.S. and the world’s fifth biggest economy. If enacted, the proposed California Circular Economy and Plastic Pollution Reduction Act could be a game-changer in reducing plastic production and promoting a clean recycling economy. "The legislation will establish a comprehensive framework to address the pollution and waste crisis, and sets a statewide goal that manufacturers reduce the waste generated by single-use packaging and products by 75% after 2030," according to a statement from state Sen. Ben Allen, D-Santa Monica.
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Get more eyes on your company’s blog today
Mashaal Ryan MarketingYou've got the website, logo, and blog designed for your company. Congrats! The more you update your website with top SEO keywords, the higher you show up in Google's search algorithm. Now comes the next step — you've written some articles or had freelancers write them for you, and you've posted them. You are waiting eagerly for those hits, comments, shares — but you aren't seeing them and it's been months. How can you get more eyes on your company's website and blog?
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Manufacturing slowdown sparks new political strategies
Michelle R. Matisons ManufacturingThe White House's official optimistic manufacturing narrative has been seriously disjointed from real-world production and employment issues in the very important and inherently political manufacturing sector. President Trump hung his hat on increased manufacturing jobs to get elected, but a persistent trade deficit haunts his administration — increasing by $100 billion under his watch. Now that this harsh reality can’t be ignored, we see some politicians initiating new strategies to address the slowdown.
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A net loss: Why focusing on Net Promoter Scores can hurt your business
Linda Popky MarketingNet Promoter Score (NPS) is a customer loyalty metric introduced in 2003. It scores customer loyalty based on a single question: "On a scale of 1-10, how likely is it that you would recommend our company/product/service to a friend or colleague?" Customers who respond with a 9 or 10 are considered Promoters. Anyone scoring below 6 is considered a Detractor; those who answer 7 or 8 are considered Passive. The NPS score is calculated by subtracting the percentage of customers who are Detractors from those who are Promoters. It's an interesting methodology. The problem is it isn't necessarily right much of the time.
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Should your brand be using Groups on Facebook?
Emma Fitzpatrick MarketingUp until early 2018, most companies did not use Groups on Facebook. Why would they when they had already built a community of followers on their page? That January, though, Facebook announced the algorithmic change that is still plaguing brands: their content is not ranked as highly in the News Feed as posts from friends, family and Groups. User-generated content could be a way to encourage friends and family members to amplify company messages. For that to be successful, though, you must depend on others. That’s why some businesses saw Groups as the best way to potentially "beat" the new algorithm.
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The Fed weighs in on economy, opts to stay the course for now
Seth Sandronsky Civil & GovernmentPresident Trump is not happy with the Federal Reserve Bank under Chairman Jerome Powell. Suffice it to say, the Fed’s interest-rate policy is a source of friction. The Federal Open Market Committee issued a statement June 19 opting to leave "the federal funds rate at 2-1/4 to 2-1/2%" for now. That rate could change depending on factors such as inflation, or a rise in prices and wages. "They are trying to make it clear that they will lower rates," Dean Baker, a senior economist at the Center for Economic and Policy Research in Washington, D.C., told MultiBriefs by email.
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5 kinds of difficult managers — and how to retrain them
Lisa Mulcahy Business Management, Services & Risk ManagementWe all remember our favorite teachers in school — and those instructors we'd rather forget, too. Employees view their tough-to-deal-with superiors the same way, of course. A less-than-personable manager may be great for your company's bottom line in terms of achieving profit, but the way he or she deals with her team should be addressed. A difficult manager can sometimes have a long-lasting impact on your entire business. The good news is you can work with even a problematic manager once you understand the type of personality you're dealing with. Let's talk about some common tough manager types — and the smartest ways to collaborate with each type most fruitfully.
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