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Will Tidal end up sinking the very artists it aims to help?

Ross Lancaster Communications

Streaming music services like Pandora and Spotify have become household names for music lovers. At no cost — or at a small, Netflix-like monthly fee for premium features — users can listen to their favorite artists or genres without having to pay a dollar per song or illegally download albums off file-sharing or torrent clients.

Don’t let desperation drive your decisions

Anne Rose Business Management, Services & Risk Management

You're short-handed and desperately need to hire another employee, so you hire the first breathing person that mails in a job application. Or maybe there's been a dearth of clients and your bank account is desperately low. You need a client fast, so you accept the first prospective customer who calls on the phone.

What if you can’t afford predictive analytics in your budget?

Peter Moloney Marketing

Twenty years ago, if retailers wanted a marketing piece to look good, they had to go to a professional graphics service to get it typeset and then a printer to get it printed. Now, everybody can do it on a PC. But then again, you can now use purpose-built templates to make your own just-about-anything — great-looking marketing pieces, websites, emails, you name it. In other words, you can go a long way for a lot less time and money these days.

Will Google’s newest algorithm change affect your business?

Emma Fitzpatrick Marketing

I know, I know. You've heard Google cry "Algorithm change!" before, and it seemed like nothing happened. But this time it's different. Unlike the last few updates, Google has said their newest algorithm change is going to be one of the biggest to date. Starting April 21, Google is going to penalize any websites that aren't optimized for mobile devices.

5 ways to improve employee engagement

Michael J. Berens Business Management, Services & Risk Management

Companies worldwide are grappling with how to increase employee engagement. It is estimated that in the U.S. alone, employee disengagement costs the economy as much as $500 billion per year.

Indiana religious freedom law: Businesses should err on side of inclusion

Ryan Clark Business Management, Services & Risk Management

Recently, Indiana Gov. Mike Pence signed the new Religious Freedom Restoration Act (RFRA), a law that supporters attest is meant to protect the religious freedoms of entities — including individuals and businesses. Many believe the controversial law opens the door for statewide discrimination against the lesbian and gay communities on the basis of religious freedom.

Booming economy leads to wage growth in hospitality industry

Bambi Majumdar Travel, Hospitality & Event Management

It's a good time to be working in the hospitality industry, especially restaurants and bars. Business is booming and so is the job market in this sector. The hospitality industry is also looking at a healthy wage growth curve that promises to boost the economy even further.

4 effective ways to combat laissez-faire leadership

Betty Boyd Business Management, Services & Risk Management

Leadership is a great responsibility, and one that should not be taken lightly. However, there are people within organizations who are leaders in title only. Here are four ways an organization can combat this type of "leadership."

Inside HR: Making the job offer

Catherine Iste Business Management, Services & Risk Management

A client of mine is posting for a director-level position at a real estate development and property management firm. The company posted the job on their website, LinkedIn and Indeed. In less than a week, they received more than 60 qualified applicants. They only need one person. This is the story of how they got there. The screening process reduced the field down to four candidates. We then scheduled and completed interviews. Next, it was time to make a job offer.

Don’t let negative reviews break you

Jessica Taylor Communications

Whether you're a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it.

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