All Communications Articles
  • Exploring artificial intelligence in K-12 education

    Bambi Majumdar Education

    Artificial intelligence ranks among the top current trends in K-12 education tech. AI's evolving role in society is leading to an exploration of practical uses for it in every aspect of our lives. It has overwhelming potential in education, and schools can leverage it to impact learning that transcends traditional barriers. This means that students will be exposed to newer and better forms of learning. AI and machine learning education tools will rely on data to transform the way students are taught and learn concepts in K-12 education.

  • Millennials present communication, engagement challenges for HR

    Terri Williams Business Management, Services & Risk Management

    Millennials are the largest generation in the workforce, and, according to a recent report, they’re also the hardest group to engage. A new Speakap study, "Technology’s Role in Managing and Retaining Employees," reveals that millennials present a unique challenge to human resources. According to the study, which targeted HR professionals in retail, hospitality, entertainment, construction, consumer goods and other industries, respondents said their biggest challenges include recruiting and retaining top talent; ensuring the onboarding process is smooth and informative; and creating a positive, tolerant, trusting work environment.

  • Is your boss planning to fire you?

    Catherine Iste Business Management, Services & Risk Management

    With jobs, we often go for the salary and stay for the boss — that is, until the boss starts acting weird. We have all either experienced or seen the relationships between managers and employees deteriorate. What follows is a constant stream of awkward interactions, unnecessarily tense discussions and an edgy undercurrent. Here are a few ways to tell whether the boss is considering termination.

  • 5 reasons why social media isn’t easy

    Mark MacDonald Religious Community

    Church is about fellowship, which by definition is social. And social media is simply a (mostly free) communication channel that has millions of potential followers on it. Because of this, it’s an excellent way to extend your ministry reach while being involved in the daily lives of your members. So why do many churches struggle with social media? Check out these five requirements that make social media management incredibly complex.

  • Social media ad spending trends for 2019

    Emma Fitzpatrick Marketing

    If you’re like most businesses, you increased your digital media budget this year. On average, marketers planned to boost that line item by 49% compared to 2018, according to Nielsen’s 2018 CMO report. But did you know social advertising is growing even faster than other forms of digital advertising? Businesses increased their social media spending by 24% year-over-year while other digital ads only rose by 12%, according to a 2019 Q1 Merkle report. Read on to learn what social platforms businesses are spending the most advertising dollars on in 2019.

  • Infographic: The future of cybersecurity budgeting

    Rob Sobers Science & Technology

    Online scams and data breaches are at an all-time high as hackers learn new security software and coding for various products. Cybersecurity spending is set to hit $133.7 billion by 2022, leaving some companies worried about allocating their budgets. Companies are not prioritizing cybersecurity as a "checkbox item," which is leading to the headaches of security breaches and personal data being stolen. A company’s overall security posture can improve if everyone is on the same page about budget allocations and how they impact the business.

  • How brick-and-mortar brands can effectively measure marketing ROI

    Hannah Hambleton Marketing

    Measuring marketing ROI is important for a brick-and-mortar brand, but it’s often more difficult than for an online business. Effective measurement of your marketing ROI will tell you how well your latest marketing campaigns are performing, if you need to make any improvements, and where to best allocate your marketing spend. Although you won’t be able to credit every real-life visitor or transaction to a specific marketing campaign, you can use a combination of reliable business key performance indicators (KPIs) and metrics.

  • What to know about telecom management

    Mark Hearn Communications

    Telecom management is a term that often sends shivers down the spines of business owners because of the complexity involved. Telecom management encompasses IT, phone, cellular, hardware, and software. Usually, the duty of telecom management was laid at the feet of a company’s IT department, which has burdened many of those employees and reduced their effectiveness at doing the job for which they were hired. Because of this, there needs to be a separation between IT and telecom management, which is where the dedicated telecom management team comes into play.

  • 5 tips to make the most of your GSA schedules

    Brenda Crist Civil & Government

    General Services Administration (GSA) schedules are the largest and most widely used acquisition vehicles in government. Experience shows many companies do not make the most of their schedules for many reasons. Therefore, this article offers five practical tips a schedule-holder can take to optimize their investment in 10 minutes per day or less.

  • 3 behavior combinations the best retail leaders exhibit consistently

    Catherine Iste Retail

    Being open-minded, a good listener, and strategic can be good leadership characteristics. The problem is that so many times we consider these characteristics in isolation. Yes, being open-minded can make a leader approachable, but if he is also indecisive, then that open-mindedness can slow down progress. Good listeners may not be good communicators, and strategic thinkers may overlook the importance of details. Instead, here are three behavior combinations the best retail leaders exhibit consistently.