All Communications Articles
  • 3 reasons to look for a job while you’re happy

    Catherine Iste Business Management, Services & Risk Management

    Unemployment is low and a wide range of industries continue to experience job growth. As the market for talent becomes more competitive, opportunities for talented individuals increase. For many of us, the last thing we want to do is voluntarily endure the time, energy and emotional drain of a job search. However, it is in a market with lower unemployment that we may have a better chance to move up. In other words, it is now, while we are happy and gainfully employed and thus do not need to look for work that we should consider jumping into the talent pool.

  • Catching the common cold of healthcare: Leaders who don’t listen

    Keith Carlson Medical & Allied Healthcare

    Healthcare leadership is not for the faint of heart; it takes grit, determination, patience, and ambition, not to mention a healthy dose of high-level communication skills. However, some healthcare, medical, and nursing leaders just don’t understand how to listen; in this way, we can say that leaders who don’t really listen have truly caught the "common cold" of healthcare: a lack of understanding of the utter power of listening.

  • Smarter ways to use search queries to your marketing advantage

    Lisa Mulcahy Marketing

    As a marketer, you no doubt spend a significant amount of time analyzing what consumer searches mean for your bottom line. Knowing how to accurately interpret the search engine data you compile is key to both holding on to your existing audience and attracting new buyers to your brand. Use the following research-proven strategies to enhance your understanding of the search trends you uncover — and utilize them to target what your consumers want more efficiently than ever.

  • 6 steps to earning employees’ trust

    Candice Gottlieb-Clark Business Management, Services & Risk Management

    I am often asked how I get people to tell me things that they won’t share with their manager, boss, or human resources. Certainly, part of my success is that I’m simply an outsider. I present much less of a threat to an employee or staff member than internal players poking around and asking questions. Another reason may be an esoteric quality I bring that makes people feel safe. But beyond those intangibles, here are six tips for earning trust and getting complete and honest responses from your team.

  • Is hearing well in one ear enough? A look at unilateral hearing loss

    Sheilamary Koch Education

    Not being able to hear so well in one ear shouldn’t significantly affect school performance nor social development for a child since the other ear functions properly. Right? Wrong. The mistaken belief that a hearing deficit in one ear or unilateral hearing loss (UHL) is no big deal has been shown by research to have dire consequences for children when they reach school age and adolescence. Prevailing misinformation about mild hearing loss has prevented many children who would have benefited from intervention.

  • Ensuring the safety of women business travelers

    Terri Williams Business Management, Services & Risk Management

    According to a 2018 report by the Global Business Travel Association, 83% of surveyed women business travelers said they experienced a safety concern or incident within the past year, and 90% said safety concerns determine how they spend their free time while on a business trip. Also, 86% of women respondents stated that safety concerns determine how they book travel — for example, choosing not to fly at night. What are the top threats facing women business travelers, and how can they remain safe?

  • Spring clean your church website communication with these 5 tips

    Mark MacDonald Religious Community

    You're busy. You juggle a ton of details and maybe even manage a group of chaotic people. And that's in your personal life! Then, you duplicate that in your ministry life and it doesn’t leave much time for anything else. In fact, in the quest to take it all in and remain sane, most people have to edit, half-listen, or ignore. We listen more to those who say less but still have great content. Our church websites need to take heed and spring clean, or we risk being ignored. Here are five spring cleaning tips.

  • A rundown of the changes coming to Facebook

    Emma Fitzpatrick Marketing

    This time last year, news of Facebook’s Cambridge Analytica scandal had just broken. Weeks later, the company hosted its annual developer conference, F8, but data and privacy were hardly talked about. Instead, Mark Zuckerberg, founder and CEO of Facebook, highlighted what had worked. This year, though, Zuckerberg went all in and declared that the future is private in his opening keynote. Read on to learn more about how Facebook is addressing privacy — and the other significant product changes coming to the platform.

  • Take flight with the association altimeter

    Robert C. Harris Association Management

    I spend a lot of time on airplanes traveling to association and chamber meetings. Soon after takeoff, the captain announces, "We have reached 32,000 feet, the ride should be smooth up here." At a high altitude there is less drag. The plane is more efficient, requiring less fuel. There is less turbulence. Routing can be more direct. Like the captain, when I’m addressing boards, I remind directors their efforts are more efficient at higher levels where they can soar. At lower levels, they will be distracted by squirrel chases and rabbit holes.

  • Leadership styles and deciding between 2 justifiable options

    Catherine Iste Business Management, Services & Risk Management

    We can use buzzwords to describe our leadership style and inject best practices into our routine to buttress said style. Yet, it is during the exceptions — challenging issues, difficult decisions, or other proverbial forks in the road — that the true nature of our leadership is tested and exposed. Here are a few ways deciding between two justifiable options can define our style in ways we may not realize.