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Infographic: The social impact of mixing business and medicine

Brian Wallace Medical & Allied Healthcare

Though the United States has one of the most expensive healthcare systems in the world, it is far from achieving the best outcomes in the world. This infographic outlines the hidden impact of mixing business with medicine, as evidenced by the drastic shortage of PPE and other necessities in the wake of COVID-19.

How visitor segmentation can powerfully refocus your digital marketing

Lisa Mulcahy Marketing

As a digital marketer, you want to meet the needs of every single consumer who checks out your site or platform. A way to make this happen is through visitor segmentation. This highly granular approach basically means you're breaking your site’s visitors into clear and workable categories so you can target even the most niche customer with your full marketing might. It's personalized, it's effective, and it gives you excellent access to a new audience base. So, what visitor segmentation measures should you be using to reach your new and loyal visitors for best results?

Association execs voice pandemic concerns

Robert C. Harris Association Management

In varied forums, association executives are sharing concerns about the pandemic. Topics range from missing their offices to cancellation of conferences essential to their revenue. This article features some of the discussions.

Ready to bust some B2B marketing myths?

MultiView Marketing

Marketing is always evolving. Whether it’s with the advent of new technologies, an expanding consumer base, or even changing markets, there is always something new happening. This comes with benefits and drawbacks. For those working on marketing strategies for B2B companies, that changing nature can leave them wondering what they should, and should not, be doing. With all this change, contradictions are to be expected, and what we’re left with are myths. I’ve compiled a few of those myths down below to let you know what could actually work for you.

Data strategies for better decision-making

Indiana Lee Business Management, Services & Risk Management

Data is the most valuable currency in the business world today. Today, it is those businesses that make a practice of collecting and analyzing data to gain intelligent insights that are on the frontier of innovation, efficiency, and success. As an executive or decision-maker, it is thus vital that you understand what effective business intelligence techniques can do for your business, as well as how insights from data can aid you with everything from keeping you up to date with the latest business trends to understanding what specific skills your data employees need to succeed.

Chief Elusive Officer: 21% of non-managers have never met their CEO

Terri Williams Business Management, Services & Risk Management

The Chief Executive Officer (CEO) is usually the most visible person in the organization and is responsible for not only setting strategy and direction, but also for setting and modeling the company's culture. However, it may be hard to rally the troops and set an example when some of the troops don't see the person in charge. According to a recent report by Unit4, a people-based ERP software provider, 21% of employees in non-managerial positions have never met their CEO. Is this a problem, and if so, why?

How to plan for recovery

William D. Pawlucy and Robert C. Harris Association Management

After a devastating weather event neighbors emerge in shock, asking "are you OK?" Recovery starts fast. You hear the chainsaws clearing driveways and streets. Piles of rubble begin to line sidewalks. A weather event comes on fast and ends abruptly. The coronavirus pandemic and severe economic disruptions present significant challenges for associations. The timeline is unknown, as well as the damages to economy, business and associations. Colleagues are asking, "what do we do?"

5 ways all marketers should pivot during the COVID-19 crisis

Lisa Mulcahy Marketing

When it comes to the shifting sands beneath your business model due to the coronavirus pandemic, the most important tool you need to employ as a digital/social media marketer is flexibility. It's crucial to read current conditions on a constant basis and be proactive in adapting your strategy to those conditions. You need to base your strategy on one word: pivot. The importance of a wise pivot is crucial to how well your marketing strategy will fare over the coming weeks and months.

COVID-19 continues to be good for the planet — for now

Scott E. Rupp Waste Management & Environmental

With the coronavirus raging, there's little that's not connected to the topic. The environment continues to be a bright spot among the bad news. It's a topic we've covered here before, but social distancing and the near-shutdown of the world's economy are having overwhelmingly positive impacts on the health of the planet. Manufacturing and most pollution-producing industries have ground to a halt due to the spread of the virus. Paul Monks, professor of air pollution at the University of Leicester, called it the "largest-scale experiment ever" regarding the reduction of industrial emissions.

Is it possible to maintain your culture remotely?

Gina DeLapa Business Management, Services & Risk Management

Maintaining your office culture is only a wise move if your culture is healthy to begin with. But even then, should you maintain it? Or should you take this opportunity to transform it? These are questions every leader must ask — and right now in particular, everyone must lead. But more about that in a moment. Let's talk about the "right now in particular." As of this writing, the whole world is under a pandemic we can't begin to comprehend. But we don't have to stay stuck.

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