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Adjusting budgets impacted by crisis

William D. Pawlucy and Robert C. Harris Association Management

These are the words of association executives panicked by the pandemic's financial havoc. "Our conference is canceled, accounting for a 50% loss of revenue; what do we do now?" "We may lose 25% of our members and that will put our finances in the red for 2020 and beyond!" "We won’t make it through this." Hopefully your association's 2020 budget will hold tight and your value proposition is strong enough to survive. If not, convene your finance committee to assess the damage.

Infographic: Tech to help you work smarter, not harder

Brian Wallace Business Management, Services & Risk Management

For the past few decades, technology has changed how we work. In 2016, 85% of global business was done by virtual teams. And while distance workers have increased by 115% since 2005, 1 in 4 struggle with interacting solely through technology. Work-at-home expert Leslie Truex says, "Many managers and workers haven’t had training in how to communicate and coordinate in a virtual world." But there are also myriad tech tools that can help boost your productivity while working virtually. Find out more with this infographic.

How to digitally market appropriately and compassionately during the COVID-19…

Lisa Mulcahy Marketing

You want to stay in touch with you customers during the COVID-19 crisis but you're acutely aware of the fact that a communication misstep can derail that good intention. Digital or social media brand messages that look opportunistic, insensitive or tone-deaf at this time could indeed be a deal-breaker for many consumers and decision-makers now and may be very difficult to recover from when sales conditions normalize down the line. How do you make sure you're communicating in a way that is humane, balanced, kind and altruistic? Here are 10 crucial, common-sense ways to accomplish your goal.

How important is good office space design?

Terri Williams Interior Design, Furnishings & Fixtures

There's no magic formula for creating an office environment that fosters productivity and collaboration while increasing employee engagement levels. However, it appears that the physical office space may be as important as the intangible factors that companies routinely chase. A new survey of top-performing employees in Denver conducted by Layton Construction, reveals that office space is so important that it’s only trumped by salary, working hours, healthcare benefits, and the daily commute.

COVID-19 relief package passed by Congress has implications for dentists

Tammy Hinojos Oral & Dental Healthcare

In a month otherwise filled with tough news, Congress passed a $2 trillion stimulus package that is designed to help people, states and businesses all across the country that are devastated by the coronavirus pandemic. The Coronavirus Aid, Relief and Economic Security Act — or CARES Act — passed the Senate on March 25 and the House on March 27. Following the Senate vote, the American Dental Association reached out to member dentists.

Employee advocacy: A social marketing trend that can transform your customer…

Lisa Mulcahy Marketing

When it comes to using influencers in your social marketing strategy, you don't always need to look to outsiders with "power" profiles like local or national celebrities. Instead, you can use regular employees to tout your products and services across multiple platforms. This trend is known as employee advocacy, and it can be powerfully effective. According to the 2019 Dynamic Signal Customer Impact Study, brands that use employee advocacy programs enjoy a 39% increase in brand awareness.

Refining your 2020 B2B email marketing efforts

MultiView Marketing

How are your 2020 marketing campaigns going so far? Are you seeing higher conversion rates? Perhaps your website is receiving more attention than ever before. Or, maybe not so much

Managing the new normal: Working from home amid COVID-19

Candice Gottlieb-Clark Business Management, Services & Risk Management

Be careful what you wish for. Many have long wanted more flexibility or work-life balance, and to sleep in or avoid traffic. Well, now you have it. But all kidding aside, this change presents both a new challenge and an opportunity to make the case for this shift in work-life balance. Below are several ideas for making this shift a successful one.

Surviving coronavirus: Bravery, health, and strength

Michelle R. Matisons Civil & Government

Be Brave. Good Health. Stay Strong. These three (albeit optimistic) convictions grace childlike artwork pinned to an overturned wooden cable spool in an Albuquerque neighborhood near the University of New Mexico. As coronavirus spreads, a yard full of art reminds us to keep our convictions.

Infographic: Remote work in the coronavirus economy

Brian Wallace Business Management, Services & Risk Management

The period from 2005-17 saw a 159% increase in Americans working remotely. By the beginning of 2020, there were over 4 million people who work from home. Now with COVID-19 officially a pandemic and almost the whole world encouraging social distancing and self-quarantine, more people will be working from home than ever. While the boom in remote work may be temporary, operating away from the traditional workplace even in the short term is going to dramatically change the tools, support, and management styles needed in the workplace.

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