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9 essential tips for managing customer data

Gunjan Tripathi Business Management, Services & Risk Management

Customer data is a major asset to any company. Therefore, it should be appropriately maintained. After all, what is the use of data if it is misplaced, outdated or not accurate? Inaccurate data can ruin a company's reputation, whereas precise customer data can help promote products in a customer-centric way, increasing sales, customer relations and customer retention. Here are nine tips to help you reach your profit goals by managing your data more effectively.

What’s negotiable in your raise, promotion or job offer?

Hank Boyer Business Management, Services & Risk Management

Chances are good that sometime during the next 24 months you'll be in a negotiation for your next raise, a new promotion, or a new job. The great news is that there are far more options at your disposal to raise your overall compensation than you might think.

Securing your systems for long-term hybrid work

Mark B. Cooper Business Management, Services & Risk Management

When widespread shutdowns forced an overnight shift to remote work, financial services companies made rapid-fire adjustments to their tech stacks to keep teams up and running. Many of these changes, however, were designed to be temporary. More than a year later, as offices reopen and many organizations adopt long-term hybrid work models, companies should act now to assess the changes they made—and ensure that their software and systems are secure today and into the future.

Why taking workplace hygiene seriously benefits your business

Indiana Lee Business Management, Services & Risk Management

If you own or manage a business, that means taking workplace hygiene seriously for yourself and your employees. How does it benefit your business to emphasize hygiene in a post-pandemic world? How can you make sure your business remains a safe and clean place for employees, especially those who may have compromised immune systems?

Returning to in-person governance

Robert C. Harris Association Management

Associations adapted their governance processes during the pandemic. Moving from in-person to online board meetings were significant changes that proved to be effective. However, resistance occurred. Some boards postponed important business, preferring to wait for in-person meetings. A few directors were described as leery of online meetings, believing that the important work had to be conducted face-to-face. In-person meetings are resuming. Directors are assembling inside the boardroom, picking up where they left off. For directors returning to the boardroom, remember these fundamentals to improve results.

8 questions every aspiring business owner must ask

Patrick Burke Business Management, Services & Risk Management

Do you have what it takes to own a business? Your first answer might be that it depends on the market, but that's only part of the story. So is thinking it depends on your product. The bottom line is it depends on you. If you don’t focus on your own drive, abilities, and tolerance for stress and uncertainty, you’re missing a key part of the equation. And if you start a business without really finding out if you should, you’re making a grave mistake. Say you've got a great idea. You've got a niche service. You've done the research and there’s space for you to grow a company. Before you start looking for a storefront, look in the mirror — by asking these eight simple but vital questions of yourself.

Is your local landing page helping or hurting your business?

Brian Wallace Marketing

Your local landing page is one of the most common ways a local consumer will be introduced to your business — if your landing page has all the right elements to attract their attention. In 2019, 90% of consumers searched the internet to find local businesses, and this avenue of interaction has become even more important since the pandemic began. In order to successfully get noticed in a search and gain enough interest to attract actual customers, there are several things your landing page needs.

5 ways you can drive more traffic to your business’ website

Adam Steele Marketing

When you run an online business, it’s important that you drive high-quality traffic to your website. This should consist of an audience who might already be interested in your services or who have a problem you know you can solve. This will make them much more likely to convert. In this article, I’ll give you five ways you can bring more traffic to your business’s website so you can make more sales.

How to build a board development committee

Robert C. Harris Association Management

Nearly every organization has a nominating committee. Its task is to prepare a slate of candidates for an election. Some committees are diligent about their task, seeking nominees, vetting them, and submitting a slate. Others are just happy to find persons to accept seats at the table. Organizations are transforming nominating committees to have a year-round purpose. They are changing the name to the Board Development Committee (BDC). Usually, a nominating committee disbands after proposing the slate of candidates. The BDC has year-round responsibilities.

How to measure employee productivity fairly and consistently

Grace Lau Business Management, Services & Risk Management

Productivity is an interesting concept. While the ability to work from anywhere has its perks, many of us also feel that it has altered our productivity levels compared to the days of working in an office. It can be hard to track productivity consistently and fairly. It’s all too easy to favor certain employees for particular tasks, or to only track productivity intermittently — when there’s a performance review coming up, for instance. If you track productivity intermittently, you won’t reap the full benefits and you could alienate some employees along the way. Luckily, there are a few simple steps you can follow to ensure that you're measuring productivity the right way.

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