MultiBriefs - Your source for industry specific News Briefs

Making lemonade with pandemic lemons

Robert C. Harris Association Management

“When life gives you lemons, make lemonade,” is a phrase used to promote a positive attitude during adversity. Many executives are making lasting improvements during the adversity created by the pandemic. A discussion among component executives of the American Institute of Architects (AIA) yielded these ideas to make lemonade.

The impact of COVID-19 and remote work on the housing market

Amanda Ghosh Construction & Building Materials

Almost six months into quarantine, we have started to hear stories about people buying homes in the suburbs because they are working remotely. But, what does the data say — has homebuying in the suburbs truly been affected by COVID-19? And, perhaps more importantly, is it realistic to believe that companies will continue to allow their employees to work remotely when COVID-19 is no longer a threat?

Designers addressing workplace challenges on two fronts

Michael J. Berens Interior Design, Furnishings & Fixtures

As businesses gradually reopen, some workers are reluctant to return to the office, and for those who do, workspaces have to be modified to encourage social distancing and ensure the physical environment is as sanitary as possible. Designers are being called on to adapt the work environment to the new normal on two fronts, in commercial spaces and at home.

Are you ready for the passion economy?

Victoria Fann Business Management, Services & Risk Management

As unemployment has skyrocketed and remote working is becoming mainstream, many people are questioning their career choices. One solution seems to be catching on in greater numbers these days: pursuing one's passion. This idea isn't new. What's different now is that there is much more support; so much so that some are referring to making a living doing what you love as the "passion economy."

The virtual lunch: A new marketing tool to help boost your brand during…

Lisa Mulcahy Marketing

As a digital marketer attempting to make the wisest pivots and adjustments possible in this pandemic age, you need to think outside the box. What's an extremely original way to network, keep in touch with your existing customer base, and introduce a new demographic to your products and services? The virtual lunch. The concept is simple, so read on to find out how it can give your brand a boost.

Calling all corporate board members: Ignoring social media could cost billions

Didier Cossin Business Management, Services & Risk Management

Social media. Boards spend far too little time thinking about it — and many directors shy away from it — opting for more formal and structured sources of news and information. Social media is a place where board members can listen to what customers, employees, and other stakeholders candidly say about an organization. But it’s also become a go-to space for consumers and activists to laud, derail, and even destroy companies and reputations.

5 ways to use customer feedback to your advantage

Matt Diggity Marketing

Customer feedback can feel like a minefield to marketers and business owners. Receiving a great review can make your day. And negative feedback can be a serious blow to your confidence. But customer feedback is also essential. It’s the best way to learn about what your business is doing well, and where there is room for improvement. Read on to learn how you can use customer feedback to grow your business and gain a competitive advantage.

How far can employers go with COVID-19 testing?

Grace Ferguson Business Management, Services & Risk Management

The Equal Employment Opportunity Commission (EEOC) has issued guidelines on COVID-19 testing in the workplace. Regarding the COVID-19 pandemic, the EEOC says that employers can administer viral tests to employees before they enter the workplace, so as to determine whether they have COVID-19 — as an employee with the virus "will pose a direct threat to the health of others."

The 5 best practices COVID-19 has created for the spa industry

Elizabeth Donat Retail

It's important to see how adapting to the challenges of a pandemic has actually strengthened our industry in many ways. Pat yourself on the back if you have had to make serious changes to your business; it hasn't been easy, I know. However, as time goes on, we become accustomed to these new and improved measures to keep our customers and staff safe during these novel and demanding times. As a result, we should note the best practices that have evolved from this time.

How to sit and set up your workspace without getting tied up in knots

Amanda Kowalski Business Management, Services & Risk Management

The worldwide pandemic has left a lot of office and school buildings empty and thousands of people figuring out how to set up workspaces and classrooms at home, using mostly what they have around the house. For some, it’s a kid's school desk and chair, a fat recliner, a little-used antique secretary and an equally old rolling chair or even the kitchen table — none designed for eight hours of sitting. So how should you set up a workstation or classroom so you and your kid don't end up looking and feeling like pretzels?

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