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Beating ad fatigue with empathy-based marketing

Mashaal Ryan Marketing

When businesses think of marketing, it's mostly for bolstering the bottom line. However, when customers think of it, marketing can be annoyingly exhausting. Myriad marketing channels have created an atmosphere of constant bombardment. You have most likely received 10 spam emails in the last hour and every single website you go to has ads covering it. While it is natural for businesses to want their brand and campaigns to shine, there is a lot of data out there that says people are sick and tired of ads. However, there is a solution! It’s called empathy-based marketing.

How to build a culture of trust

Catherine Iste Business Management, Services & Risk Management

Toxic employees can infect other staff and bring down morale. The negative cultures they create can bring down the organization. But short of firing everyone and starting again, how do you build a team that trusts each other? Here are three steps to repairing the damage and building a culture of trust.

Should you relocate to take a new job?

Hank Boyer Business Management, Services & Risk Management

In America, just under 15% of the population relocates each year. Some relocation is local and regional, although a good portion (at least 20%) is relocation outside the region. Unless you are relocating outside the area as part of a job transfer or retirement, chances are high that you’ll need to find employment in your new city. So, how do you go about conducting a remote job search? Here are five things a relocating job seeker could do, most of which require just a bit of planning to do them effectively.

How to make exit interviews count

Terri Williams Business Management, Services & Risk Management

Exit interviews are usually perfunctory and meaningless for two reasons: departing employees don’t really care to provide insight to a company they’re leaving, and organizations tend to brush off these remarks. According to a 2018 survey by HR Bartender, most employees leave for better compensation and benefits, increased opportunities for advancement, more supportive managers, and flexible work schedules. However, if companies take the approach that they can’t increase wages, create additional opportunities for advancement, or let employees work from home three days a week, they may consider exit interviews a waste of time.

How do you help staff climb a career ladder when there isn’t one?

Anne Rose Retail

One of the issues that concerns small retailers is staff turnover. Human resources is the largest expenditure a retailer has to contend with, and when you add the cost of training and a less-efficient employee during training, you want to do everything you can to reduce turnover. But turnover is especially problematic when your staff consists mostly of entry-level employees earning minimum wage or close to that: cashiers, stockers, floor clerks, etc. What career ladder is there to motivate a cashier to stay cashiering at one store?

Should employers provide food at work?

Catherine Iste Business Management, Services & Risk Management

Work trends in Silicon Valley tend to get broadcast as the new standard, even when the space, budget and intent surrounding them are unrealistic or out of line for most companies. The good thing is, by the time those ideas make it to us on Main Street, they have been filtered through reality. As businesses look more at ways to attract and retain employees in a competitive market, food can seem like a no-brainer. Whether you have a fully stocked breakroom or a lonely coffee pot, here are a few things to consider about providing food at work.

3 post-natural disaster safety checks for facility managers

Scott E. Rupp Facilities & Grounds

When a natural disaster strikes, there's usually little to do except wait until it's safe to return. Preparing in advance provides facility managers the best outcome to nail down any property needs. But lack of preparation is no excuse for a sudden storm to catch you unawares. Facility managers are in a unique situation when planning for post-storm returns and assessments. While many are on the evacuation path, facility managers are a bit like first responders regarding the health of their buildings. As you inspect your buildings, there are a few things to consider.

Building the right audience for your LinkedIn content

Sheilamary Koch Marketing

Decision-makers look for high-quality content on LinkedIn. Recent data analysis by LinkedIn demonstrates that key audiences — the C-suite, executives, small- to midsize-business owners, and IT leaders — hunger for good content. In ranking the top-followed companies, LinkedIn found that reputable publications like Forbes and TED Talks were second only to big tech companies. This study makes clear that if you’re a professional, LinkedIn is the place to be recognized for your expert content. But to make the most powerful impact, the right people must see your posts. Here’s how to build that audience.

Celebrate American workers this Labor Day

D. Albert Brannen Business Management, Services & Risk Management

Along with our fellow Americans, we should stop this Labor Day to reflect and honor the workers who make America great. To fully appreciate the significance of this celebration of American workers, we should understand the history of Labor Day. Yes, it has become little more than a day off for most Americans. It signals the end of summer and, in the past, it even signaled the beginning of a new school year. However, Labor Day has a much deeper and richer "back story."

With Hurricane Dorian on the way, it’s imperative to be prepared

Damon Sayles Facilities & Grounds

As it continues toward the southeast coast of the United States, Hurricane Dorian has become national news. And the closer it gets to the Florida coast, the scarier it becomes. According to the National Hurricane Center, Dorian could threaten the Bahamas and then hit Florida during Labor Day weekend. Per forecasting, Dorian is expected to strengthen to a Category 3 hurricane. Central Florida could be a major target, and Florida Gov. Ron DeSantis has declared a State of Emergency.

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