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The folly of ‘they’re going to buy from someone; it may as well…

Anne Rose Retail

When I was first starting out in sales many years ago, I was advised to regard every person I encountered as a viable sales prospect. It was just a matter of me persuasively demonstrating the benefits of what I had to sell that would convert them from looking to buying. Don’t discount anyone was the wisdom; they’re going to buy something from someone, so let it be you. Terrible advice. First of all, not everyone who is looking is really going to buy! Some people, and I know quite a few, just enjoy window shopping. They have no intention of buying anything from anyone.

Report: CEO pay increases 1,000% over past 40 years

Seth Sandronsky Business Management, Services & Risk Management

What can small businesses make of booming CEO pay? First, we look at the numbers. Lawrence Mishel and Julia Wolfe of the Washington, D.C.-based Economic Policy Institute dove deep into the data on compensation trends in the U.S. over the past 40 years. What they found is that those at the commanding heights of the economy are enjoying larger slices of the pie, unlike everybody else.

Infographic: The future of work

Brian Wallace Business Management, Services & Risk Management

Office culture has grown and evolved over the years. Today, employees look for workplaces that value work-life balance, support their health and well-being, and offer flexibility and perks. Furthermore, a majority of employers plan to implement workplace culture initiatives to boost employees’ engagement in health. Check out the infographic in this article, which dives into the psychology of productivity, how workplace culture impacts your business, and how to attract and retain the best talent.

How to use personalization as a family marketing tool

Lisa Mulcahy Marketing

Personalization is one of the biggest trends in online marketing right now, and that’s for good reason. The closer you can tailor your marketing approach to the specific needs of your audience, the bigger the bang you'll get for your advertising bucks — and the more ad revenue you'll attract. Is your brand family-friendly? If so, personalization is an incredibly effective way to boost sales and loyalty. Try these scientifically tested tips to give your clientele what they want in a powerful way.

3 steps to new employee success

Catherine Iste Business Management, Services & Risk Management

The honeymoon period for new employees provides a prime time to set the stage for unlimited success. While some employers unfortunately also call this the introductory period and try to use it as an evaluation window within which to weed out new hires, we should look at it as a litmus test for our own success and a chance to invest in the success of an employee. Employees come in ready to make an impact, optimistic about the opportunity and eager to learn. Here are three steps to take to fan that flame of enthusiasm into a sustainable fire.

Which industries will benefit most from the industrial internet of things?

Joseph Zulick Science & Technology

A common statement among historians of the 1849 gold rush was that the people who were most likely to make the most money were the ones who made tools for the miners and not the actual miners themselves. As industries like transportation, manufacturing, technology, energy and healthcare pursue success with the industrial internet of things (IIoT), this colloquial wisdom stands true. IIoT equips these sectors with the information and data to operate their businesses more effectively.

Compete on others’ weaknesses, not their strengths

Anne Rose Marketing

When your niche is responsible for your success, why would your company abandon that winning strategy to compete against other companies' strengths? A chain of hardware stores that owes its success to its niche of providing personal customer service, advice, and DIY knowledge has recently considered competing against big online stores to deliver products in one day. Does that make sense to abandon your core competency and spend inordinate money to expand in an area that another has already locked up?

Employees want to be recognized, but not how you think

Terri Williams Business Management, Services & Risk Management

Your employees want you to recognize their hard work and efforts, but a survey of 16,000 professionals in 4,000 companies representing various industries and roles reveals that they may not want to be recognized for only major accomplishments, don’t necessarily want a cash reward, and some would prefer that the recognition didn’t occur in front of everyone in the organization. According to a recent Deloitte Greenhouse survey, most employees (54%) would prefer a verbal "thank you" for day-to-day accomplishments, while 31% would prefer to have that thanks in writing.

Steps to help close the divisions in our society

Simma Lieberman Business Management, Services & Risk Management

According to Forbes magazine, hate crimes in 30 major U.S. cities rose by 9% in 2018. Most of the victims were black, Jewish, LGBT or immigrants. This is serious and not only impacts us in our communities but also in the workplace. Racist rhetoric is on the rise, along with the perpetuation of stereotypes and bullying based on religion, skin color, ethnicity and sexual orientation. What impacts the community impacts the workplace. If people are afraid of being verbally or physically attacked outside of work, they can't be productive at work.

Travel2020: Hilton’s study looks at the lives of millennial business…

Lark Gould Travel, Hospitality & Event Management

Hilton Hotels & Resorts has given a good look at today's up-and-coming professional to determine the likes and dislikes of meetings attendees in the 23- to 35-year-old age range. The recent survey revealed that, while young business travelers prefer a buzzing social environment and in-person interactions during regular work hours, they would rather spend their evenings on their own. The findings focused on what truly influences and shapes young professionals’ experience on the road, including their preferences in dining, workspaces and how they blend personal interests with professional requirements.

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