MultiBriefs - Your source for industry specific News Briefs

Optimizing your business’ ability to pivot

Indiana Lee Business Management, Services & Risk Management

2020 has been a challenging year for everyone, businesses and individuals alike. What makes it so unusual is that the impact has been universal. Every nation around the world has been impacted by COVID-19 and the economic uncertainty that followed. What has become clear is that companies need to be more agile and flexible than ever. You never know what challenges will come, and a business’s ability to pivot can mean the difference between success and failure. How do you optimize your company’s ability to stay competitive in challenging situations? Here are some tips you can use.

How subscription-based marketing can be a key tool in your digital strategy

Lisa Mulcahy Marketing

As a digital/social media marketer, you know that an especially crucial task for your brand, as it moves through the pandemic and beyond, is customer retention. Your goal in this respect is to engage your existing demographic's interest in your products and services so they stay loyal and give you the repeat business you need. You also want to keep attracting new eyeballs to what you have on offer. An excellent way to accomplish all of this is with a subscription-based marketing strategy.

Making the most out of a virtual wellness retreat: Tips to stay present…

Gaurav Goomer Travel, Hospitality & Event Management

You have been working hard in both your professional and your personal life. Each year, you plan and look forward to some type of unique wellness retreat, but this year COVID-19 hit, preventing you from traveling to enjoy this sacred time for yourself. So, you found a virtual retreat that looks like it would be a great fit. However, when you travel, you escape the noise and business of home. Virtual retreats are different. It’s not as easy to put aside your home affairs or the distractions that take you away from rest and restoration. To garner the most out of your virtual wellness retreat from home, we have put together the following tips to consider.

The 2020 hospitality and tourism trends that will likely stay for 2021…

Linchi Kwok Travel, Hospitality & Event Management

At the end of 2019, I predicted a few 2020 trends in hospitality, retail, and tourism businesses. For example, I recommended that we should pay special attention to areas like food delivery, sustainable food, and facial recognition. Certainly, the global pandemic was not anything I could predict back in 2019, but COVID-19 might have just accelerated many of the foreseeable changes we expected for the future. Moreover, many of the changes we observed in 2020 will very likely stay in 2021 and beyond, including the following.

What is the future of airports under President Biden?

Matt Falcus Transportation Technology & Automotive

As the nation prepares for President-elect Joe Biden, many aviation analysts are turning their attention to what the future holds for their industry under his tenure. Whereas in the past this may be a noteworthy point in a wide-ranging manifesto of pledges and promises, in this global crisis surrounding the COVID-19 pandemic, people are watching eagerly to discover how Biden will respond to the extra problems surrounding the huge losses of income and jobs being faced by the aviation industry. And this is just one of many areas reaching a critical point as the economy struggles with the virus.

Esalen evolution: A retreat for the next age

Lark Gould Recreation & Leisure

In troubling times, an oasis of calm can may be the missing piece that bridges the chaos of the present to the fortunes of the future. Enter Esalen. The renowned wellness and retreat center has completely transformed its operations and purpose to create a safe environment for people to unplug, explore, contemplate and forge deeper connections with the self, one another and nature — and to bring that wisdom back to their community. Its new program to help battle the isolation, loneliness and social justice issues, dubbed “Creating Connection through the Rituals of Esalen,” is a unique five-day opportunity to create rituals around important life transitions.

How design is aiming to bring hotel guests back

Michael J. Berens Interior Design, Furnishings & Fixtures

Hospitality and travel arguably have been the sectors hardest hit by the coronavirus pandemic. Beset by fears of contagion, travel restrictions and mandated closures, hotels rushed to put strict health and safety protocols in place and revamp spaces to accommodate social distancing, hoping to revive custom, with only partial success. Now, as they look ahead to next year and the promise that the virus will be brought under control, hoteliers are exploring what more they can do to lure travelers back to their properties.

Do the restaurants of the future still need a dining room?

Linchi Kwok Travel, Hospitality & Event Management

It does not seem the coronavirus will be leaving us soon, although we have seen great progress recently for developing a vaccine. In recent weeks, many places have reported a surge of new COVID-19 cases. Some even resumed lockdowns and mask mandates, forcing restaurants to shut down indoor dining services again. As a short-term remedy, restaurants immediately shifted their offerings to curbside pickup and delivery services. Meanwhile, restaurants are testing new concepts to embrace the contactless self-service trend for the future. Here are some examples.

Revolutionary voice-activated museum opens in Washington, D.C.

Dave G. Houser Travel, Hospitality & Event Management

Revolutionary, both for its purpose and its cutting-edge technology, Planet Word, the world’s first voice-activated museum, debuted Oct. 22 in Washington, D.C. Dedicated to the "power, beauty and fun of language," it helps show how words shape the human experience. Planet Word is the first major museum anywhere to take a high-tech approach to bringing language to life. It features 10 immersive learning galleries that employ technology in novel ways to reimagine the typical museum experience.

Changing suppliers: When it’s time to cut the ties

Anne Rose Business Management, Services & Risk Management

After some time in business, you’ve likely developed strong relationships with a certain set of suppliers. You know what they can do for you and when, you know their policies and procedures, and you’re comfortable that your goals and values are congruent. All well and good, but unless you periodically analyze the status of your relationships, it’s too easy to fall into complacency and make assumptions that are no longer valid. Then you risk misplaced loyalty. So, here are signs that it is time to critically assess your loyalty to long-standing suppliers, perhaps cut those ties, and look afield for new suppliers.

Industries