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Leading women to STEM careers
Terry Hogan and Angela Cleveland EducationOnce they hit middle school, girls often move away from STEM-related careers. School counselors can help middle and high school girls keep all their options open. Careers in STEM exert significant influence and power, shaping nearly every aspect of our lives. Yet, women (diverse in race, ethnicity, class, age, gender identity, abilities, and other historically marginalized identities) are underrepresented in the field. And, even when present, they may find themselves in unwelcoming cultures that impede their participation as innovators, leaders, and researchers who are shaping the future.
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Infographic: What new tech means for nursing homes of the future
Brian Wallace Medical & Allied HealthcareThe COVID-19 pandemic has highlighted the need for quality nursing home care. While 25% of COVID-19 deaths come from nursing homes, the quality of the nursing home affects results: 4- to 5-star nursing homes had 94% lower risk than their 1-star peers. When the pandemic is over, those disparities will remain. As the population of America ages, nursing homes will house more people than ever in the coming years.
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The tricks online retailers use to promote impulse shopping
Gail Short RetailFor online retailers, the goal is not only to get customers to buy. It is getting them to buy more. Even on impulse. "Impulse shopping involves making unplanned purchases with little deliberation that’s typically associated with feelings of guilt or regret afterward," says Sarita Schoenebeck, Ph.D., an associate professor at the University of Michigan's School of Information. For many Americans, impulse shopping is pretty common, according to a recent survey by the research firm DAC. The survey shows that 88% of Americans admit to impulse buying, spending about $81 on average every time they shop.
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Pandemic vaccines, patents and Uncle Sam
Seth Sandronsky Medical & Allied HealthcareAs the coronavirus pandemic tears through rural and urban America, healthcare workers and others at risk of catching the disease are receiving life-saving vaccines now. Meanwhile, in a new development, opposing views of vaccine policy are front and center in the U.S.' paper of record. First, we turn to the pharmaceutical industry, a powerhouse interest. Thomas Cueni is the director-general of the International Federation of Pharmaceutical Manufacturers and Associations.
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Nearly 4 in 10 workers suffer from video call fatigue
Terri Williams Business Management, Services & Risk ManagementOne advantage of working from home is the absence of unproductive, time-consuming, in-person meetings. For a while, video conferences were rather interesting, and they gave workers a sense of connection with team members. But now, two different reports reveal that employees are growing weary of video communication as well. According to a Robert Half survey, 38% of respondents say they’ve experienced video call fatigue. The Owl Labs/Global Workplace Analytics State of Remote Work survey reveals that 44% don’t find it necessary to get dressed up for a video meeting, which is a good thing. However, 70% believe there should be a day each week without any meetings.
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Real estate goes virtual with contactless viewings, signings, and property…
Terri Williams Business Management, Services & Risk ManagementPurchasing a home or renting an apartment can be a cumbersome process, exacerbated — and made less safe — by COVID-19. In-person showings and signings are difficult, if not impossible, to manage while maintaining social distancing guidelines. Syncing various schedules can also be a headache, especially for buyers and tenants with kids and inflexible jobs. And what about those last-minute questions that tend to pop up at 2 a.m.? However, some real estate and property management companies are making the homebuying, rental, and property management process a lot easier — and reducing the probability of contracting COVID-19 — through the use of a variety of virtual solutions.
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How concerning is it when contactless self-service pushes people out of…
Linchi Kwok Travel, Hospitality & Event ManagementCOVID-19 has accelerated a few foreseeable changes that the service industry expected for the future. For example, more consumers have wanted delivery service since the pandemic hit in March. Restaurants, hotels, airlines, retailers, and shopping malls have extended their current contactless self-service offerings through mobile apps, kiosks, facial recognition, and palm recognition technologies. To embrace the growing demand for delivery and contactless self-service, many fast-food chains also introduced new restaurant designs, featuring double- or triple-drive-thru lanes, conveyor belt delivery, and food lockers for pickup orders.
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Supporting rural students during remote learning
Brian Stack EducationAfter nine months, the impact that the pandemic is having on our nation’s most isolated and rural communities continues to rise. With rising cases, the pandemic has forced many schools into extended periods of remote programming this holiday season. In rural communities that often already have equity gap challenges to overcome, this simply does not help to make things better.
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Survey: Firms fight to operate during COVID-19
Seth Sandronsky Business Management, Services & Risk ManagementThe breadth and depth of the pandemic’s effects on private businesses has surfaced in new government data collected from July 20 through Sept. 30, 2020. In these numbers, the U.S. Bureau of Labor Statistics conveys how businesses big and small operated. Spoiler alert: the BLS data on employment, wages, job openings and terminations, employer-provided benefits, and safety and health paints a tough picture of firms fighting to stay afloat. Nationally, 52% of surveyed businesses, or 4.4 million, told their workers to avoid work (paid or not) for some time.
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Why traditional marketing is broken (and 5 ways to fix it)
Jim Ewel MarketingThis should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Even with the pandemic, budgets are only down by roughly 5%. But ask any CEO whether he or she feels that marketing is delivering record levels of business and customer value, and, for most business leaders, the answer is a resounding no! So, what’s wrong?
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