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10 tips for managing the ‘talent’ in the fish room
Kevin Plazak RetailThere are a lot of options for stocking a fish room. There are things you really have to have, would do well to have and things that will set you apart. A knowledgeable fish room person knows about fish that are not commonly available to the public. They probably have seen enough guppies and neon tetras to last a lifetime, and are looking to see something new and different. Here are some suggestions that will allow you manage your inventory and fish room employee.
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Traveling with your pets in an RV: Tips to consider
Connie Ulman Recreation & LeisurePets make great companions and provide security. A pet of any kind — cat, dog, rabbit or even a pig — will change your life. Owning pets is like raising children — we care for them and even give them names. In fact, while visiting Florida recently, I passed a lady pushing a stroller. When I stopped and looked inside, I saw puppy instead of a child.
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How to market your veterinarian business
Lisa Smith-Putnam Pet CareYou liked animals as a kid, so you decided to become a veterinarian. After many years of education and training — sometimes doubting your chosen profession — you set aside your fears and opened your own clinic. Beautiful signs, sterile surroundings, new instruments, but no patients.
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Marketing to the dog-lover lifestyle can mean big business
Jon Kurtz Pet CareWe often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc. Lifestyle identity can influence the neighborhoods or areas where we live — golf course homes, horse country, beaches, and homes built around private airstrips. It affects the clothes we buy, certainly our leisure activities, the charities we support and the friends we favor. Many people identify with more than one lifestyle, and this can often be the case within a single-family household.
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Social media marketing ideas for your pet business
Jessica Pope Pet CareThe pet industry has an incredibly powerful force holding it together: a true love of animals. We're all connected through our commitment to pets, and we enjoy learning about them, helping them, celebrating them and sharing their stories. This connection translates naturally to social media, which makes social media platforms strong marketing tools for small pet businesses.
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10 tips for getting hired in veterinary medicine
Monica Maxwell Pet CareThe market for veterinary jobs can be competitive. You may have the skills and education necessary to perform the job duties, but are you armed with the right skills to ace the interview and land the job? Here is a look at 10 tips for getting hired in veterinary medicine.
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Veterinarians vs. the Internet
Lisa Smith-Putnam Pet CareIt happens every time I get sick. Somewhere between a sore throat and dry eyes, I will dig out my laptop and start checking my symptoms online with one of the hundreds of sites that will diagnose every little pain, cramp and extra pimple. The list of possible conditions varies from rather mundane to insanely catastrophic, depending on the website and the amount of symptoms I input.
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The great grain debate: Should pet foods avoid grains?
Jennifer Adolphe, Ph.D. Pet CareGrain-free diets are becoming much more commonplace in the pet food aisle. There are a number of reasons for this growing trend, such as the belief that grains are harmful for pets or that grain-free diets are more appropriate for dogs and cats from an evolutionary perspective.
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How to occlude the intestine during surgery
Coby Richter Pet CareThe phrase "resection and anastomosis" can send a shiver of anticipatory dread through many a fearless veterinarian. This is a reasonable response, given that so many things can go wrong, and each one of them alone could result in surgical failure.
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A plan for success at the next pet trade show
Andrea Fischetti Pet CareAttending this year's Global Pet Expo from March 4-6 in Orlando, Florida, proved to be grueling but essential for my company. Spread out across the enormous West Building of the Orange County Convention Center, the trade show is not only physically demanding to walk around, but also mentally challenging — going from meeting to meeting, reception to reception, during and after show hours.
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