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5 reasons to build a healthcare brand for millennials

Alexa Lemzy Healthcare Administration

The millennial generation consists of people born between 1981 and 1996, making members of this group between the ages of 25 and 40 in 2021. As the demographic approaches middle age, their need for healthcare is increasing. As the largest generational group, this creates a huge market for healthcare brands ready to cater to their preferences. As a demographic, millennials differ from previous generations significantly in the way they choose services and respond to marketing. As a result, healthcare brands need to be built to meet these new demands.

How connected smart cities will help prevent future pandemics and more

Kevin Grauman Science & Technology

Smart city initiatives place a heavy emphasis on the Internet of Things (IoT) and its potential for transforming society for the better. The list of possible applications includes tracking new disease outbreaks, minimizing transmission risks in hospitals and nursing homes, improving air quality and filtration, and monitoring general sanitation in buildings and on public transit. If all of this sounds familiar, it’s because it’s basically a greatest hits record of ways to battle COVID and prevent future pandemics.

CES 2021: The year of staying home with gadgets

Lark Gould Science & Technology

As CES 2021 rolled out, it was not in Las Vegas. In fact, it was not anywhere in particular this year after more than a half-century of taking over the neon gaming mecca for four days of immersion in a veritable ocean of newfangled stuff and portentous technology. It was online-only and navigated through a tornado of tech talks and virtual kiosks. Still, there was news, analysis and plenty to talk about this year as the coronavirus continues to rage and a new administration takes over and changes some key commerce and trade policies.

Types of disability insurance businesses need to know about

Shawn Spencer Business Management, Services & Risk Management

Disability insurance for business owners can be relatively in-depth, as there are many different types of coverage available to meet the many needs. The best way for you to understand your options is based on the size of your business. A small business owner is going to have different needs than a larger business.

CES 2021 highlights the federal force behind a new era in technology

Lark Gould Civil & Government

Managing an upward trajectory and positive environment that fosters the strength of U.S. technology companies is a topic that played large at CES this year. The world’s largest consumer technology exchange ended last week after it successfully executed the entire event online for the first time in its history. To offer an incoming U.S. government perspective on the current state of tech was CES CEO Gary Shapiro, who sat down with Brian Deese, President-elect Biden's pick to direct the National Economic Council (NEC), for a discussion of what may be ahead in leadership.

Is the pandemic to blame for lower college enrollments?

Brian Stack Education

As is customary for a high school principal who lives in the community that he serves, when I see my former students out and about in town I always ask them how they are doing and what they have been up to since graduation. This season, I have been surprised to hear about the number of my students who have chosen to defer their freshman year of college. Among all of the reasons given, three pandemic-related ones are often cited.

COVID-19 is the mother-in-law of invention

Josh Middlebrooks Business Management, Services & Risk Management

For business owners, keeping customers and employees safe has always been a priority. If you are lucky enough to live in a place that does not have a lockdown order, you could go to a local business, and in some dusty corner near an old water fountain, you will see an OSHA poster hanging on the wall letting everyone know that this business cares about safety. For decades, it was business as usual. Then there was COVID-19 and the panic that ensued. Suddenly businesses were scrambling to figure out how to remain open, how to keep their people safe, and maybe even how to stay profitable.

Infographic: What new tech means for nursing homes of the future

Brian Wallace Medical & Allied Healthcare

The COVID-19 pandemic has highlighted the need for quality nursing home care. While 25% of COVID-19 deaths come from nursing homes, the quality of the nursing home affects results: 4- to 5-star nursing homes had 94% lower risk than their 1-star peers. When the pandemic is over, those disparities will remain. As the population of America ages, nursing homes will house more people than ever in the coming years.

Pandemic vaccines, patents and Uncle Sam

Seth Sandronsky Medical & Allied Healthcare

As the coronavirus pandemic tears through rural and urban America, healthcare workers and others at risk of catching the disease are receiving life-saving vaccines now. Meanwhile, in a new development, opposing views of vaccine policy are front and center in the U.S.' paper of record. First, we turn to the pharmaceutical industry, a powerhouse interest. Thomas Cueni is the director-general of the International Federation of Pharmaceutical Manufacturers and Associations.

Design for mental wellness

Michael J. Berens Interior Design, Furnishings & Fixtures

Decades of case studies and research studies have demonstrated ways that interior design can improve mental healthcare environments. Design interventions such as altering space layouts, improving lighting and daylighting, modifying colors, and introducing natural elements have been found to reduce anxiety and aggression in some mental health patients, leading to more constructive therapies, less violence and less need for medications to control behavior, among other benefits. A natural next step is to employ similar interventions to support and improve mental wellness in order to prevent the onset of mental distress or illness.

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