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Podcast: Without this, you’re shooting your marketing arrows in the…
Jarod Carter MarketingIn order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it; it’s something I have to repeat quite often. Creating an ideal patient "avatar" should be one of the foundations of an effective marketing plan for any practice. Further, in business, you’ll constantly need to make decisions that can have huge long-term impacts and are often not easy to make. One of the easiest ways to take the guesswork out of decisions, is to be able to ask, "will this help me to better attract and better serve my ideal patient?"
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Infographic: Fixing the world of disconnected payments in healthcare
Brian Wallace Healthcare AdministrationHealthcare payments can be a big headache for clinics and patients alike. In fact, 25% of unnecessary spending in healthcare goes toward payment processing, totaling $190 billion every year. Patients and clinics alike are unsure of what insurance will cover. As high-deductible health plans grow more popular, uncertainty about out-of-pocket costs is on the rise. This uncertainty can lead patients to ignore bills or even avoid treatment altogether. Learn how technology is streamlining healthcare payments using contactless check-in with this infographic.
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Telemedicine post-COVID: How to implement key lessons from the pandemic…
Lisa Mulcahy Healthcare AdministrationAs you no doubt have learned as a healthcare administrator or professional throughout the COVID-19 crisis, telemedicine is hugely beneficial when it comes to quick triage and treatment of patients at a distance. But that's not the only way you can incorporate this universal technology to help your hospital, clinics or office locations run better. New research is outlining fresh ways you can use telemedicine now and in the future to optimize how well your organization runs. Here are three areas you can focus on.
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Podcast: Tips for hiring contractors on Upwork and Fiverr
Jarod Carter Healthcare AdministrationNeed help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert — but don’t know where to look. If the hassles of finding competent contracting help have led you to put off the search, it might be time for you to give Upwork and Fiverr a look. In this episode, Jarod Carter explain his favorite strategies for hiring contractors using Upwork and Fiverr. He shares his top tips for saving time and money as well as best practices for using these sites to outsource graphics, writing, programming, or other projects in your practice.
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Infographic: The future of nursing homes
Brian Wallace Healthcare AdministrationEver since the pandemic began impacting the United States directly, countless news articles have featured an industry that isn’t usually in the spotlight — nursing homes. Our seniors are an aging population that is among the most susceptible to the impact of the pandemic and must be cared for properly. That said, many seniors have been lonely as they have been physically away from their loved ones. We’re at a critical juncture as the future of nursing homes is now before us. In what ways can nursing homes be set up for success?
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Podcast: How to maximize word-of-mouth referrals for a cash-based practice
Jarod Carter Healthcare AdministrationWord-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics, you’ll enhance your online credibility, powerfully connect with your target customer, and dramatically increase your word-of-mouth referrals. In this podcast, Jarod Carter discusses specific strategies that will maximize your word-of-mouth referrals.
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Infographic: Changing nursing homes from the inside out
Brian Wallace Medical & Allied HealthcareAfter the world as we knew it shut down thanks to the pandemic, the nursing home industry was in the spotlight — and not in a good way. Nowadays, it is great to see that our elders, a vulnerable citizen population, are getting vaccinated quickly. As COVID outbreaks are now being better contained in such facilities, many will look to live in nursing homes. People making such a life adjustment will want the comforts of home. Nursing homes will likely do a good deal more when upgrading their physical appearance.
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Healthy buildings: Construction’s answer to health crises
Mike Floeck Construction & Building MaterialsAfter 12 months of living under the shadow of a global pandemic, burnout about the topic of health is spreading contagiously. If we’re not actively working to keep others healthy, however, we’re likely to experience future, large-scale outbreaks. The buildings in which we live, work and thrive can be more effective at protecting us from harm and preventing the spread of disease by incorporating intelligent design elements. Check out the infographic in this article to learn more about the features that make healthy buildings so healthy, and about the benefits they offer to those who live and work within them.
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Infographic: 8 tips to defeat work stress
Jennifer Chonillo Mental HealthcareIn today’s world, work often causes us stress. Especially now, with more people working from home, it can be that much harder to stop worrying about work projects and issues and enjoy your home life. If work is starting to stress you out, you might be starting to notice some physical and health-related problems that have been caused by too much stress. You might find yourself getting more headaches, acne, or unable to sleep. This infographic includes eight ways you can use self-care to help combat work-related stress today.
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Podcast: Making a personal passion pay off in a profitable practice
Jarod Carter Healthcare AdministrationAfter finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job — but with about 10% as much work. He eventually felt he could only reach his full potential as a therapist by going out on his own, which was daunting because of the costs associated with opening a practice in New York City. But his gamble paid off, and he quickly filled his schedule with patients who valued his sports-medicine expertise.
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