All Medical & Allied Healthcare Articles
  • Podcast: How to sell packages in a cash-based practice

    Jarod Carter Marketing

    Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t frame the "ask" in a way that builds trust, addresses objections, and is timed perfectly. In this episode, I walk you through how to effectively sell packages to your patients, including the simple analysis that will enable you to predict if offering discounted plans is likely to leave you with regrets down the road.

  • B2B tactic boosts high-value service lines

    Jeff Barasch Healthcare Administration

    While healthcare organizations are busier than ever due to the pandemic, their bottom lines have suffered. But hospitals and healthcare systems can offset the fiscal hit by leveraging their top revenue-generating clinical services. High-value service lines, even in competitive markets such as metro New York, have been setting themselves apart with precisely targeted, multi-faceted B2B marketing that incorporates specialty publications. Elite cardiology and ortho service lines have used high-impact journal-style publications to target referring physicians with a great deal of success.

  • Bridging the gap: How to reach herd immunity with vaccine confidence

    Brian Wallace Medical & Allied Healthcare

    After a year of COVID-19 significantly affecting our lives, a light at the end of the tunnel to normality is finally here. Three effective vaccines have been distributed throughout the U.S. and hope for herd immunity is in sight. However, there is still a gap between those being vaccinated and those who do not want to be vaccinated. Approximately 10 to 15% of the U.S. population will need to change their mind about being vaccinated in order to reach herd immunity at 70 to 85%. The main two reasons for vaccine hesitancy are freedom of choice and side effects. Freedom of choice must remain, but with incentives given by the government or companies, many who are hesitant may go ahead with the vaccine.

  • Tech tricks that could prevent future COVID-19 outbreaks in your healthcare…

    Lisa Mulcahy Medical & Allied Healthcare

    Even as the COVID-19 pandemic finally seems to be showing signs of slowing down in the U.S., you know as a hospital administrator or physician that you still can't take your eye off the ball in terms of prevention strategy. One of your top priorities will be stopping any further coronavirus spread in your facility until herd immunity and/or highly controlled case counts have been reached in your region, so you need up-to-date solutions your staff can swiftly and easily implement. The following cutting-edge techniques can mean simplified and highly effective infection control for your organization.

  • Optometrist discovers cannabinoids as means to identify use of marijuana

    Dr. Denise A. Valenti Medical & Allied Healthcare

    Unlike for alcohol, there is no breathalyzer or in-the-field measure of performance such as the Standard Field Sobriety Test. Impairment Measurement Marijuana and Driving (IMMAD), based in Quincy, Massachusetts, is a bioscience company working to fill the gap of limited technology to detect impairment to drive with marijuana use. IMMAD is collaborating with the Boston University School of Medicine’s Biomedical Forensics (BMFS) Program to do something about the risk of marijuana impaired drivers contributing to fatal crash rates.

  • Infographic: Pandemic digital health trends you should know

    Brian Wallace Medical & Allied Healthcare

    The COVID-19 pandemic brought a rapid acceleration in digital health services and telemedicine. Much of the digital transformation in healthcare has been driven by patient expectations and has little to do with doctors' age or level of experience. Today, physicians are more likely to recommend health-related smartphone apps, fitness wearables and other technology to their patients. Many use social media to engage with and educate patients. In fact, 87% of doctors who are high digital adopters share educational videos with patients regularly.

  • ‘Impairment’ at work means more than just alcohol and other…

    Terri Williams Business Management, Services & Risk Management

    When describing "impaired" workers, there’s a tendency to limit this term to alcohol, opioids, or cannabis. But according to the National Safety Council (NSC), the definition needs to be expanded. And 93% of employers who responded to a recent NSC survey agreed that workplace impairment includes more than alcohol and drugs. First, we need to define workplace impairment. According to Claire Stroer, MPH, CHES, NSC Impairment Program Manager, workplace impairment impedes the ability to function normally or safely.

  • Infographic: Digital messaging and the future of healthcare

    Brian Wallace Medical & Allied Healthcare

    As people grow accustomed to messaging retailers, restaurants, and customer service agents, they’re beginning to expect the same from their doctors. Seventy percent of people want to communicate with their doctor through text messaging. The benefits of messaging for healthcare providers go far beyond convenience and patient satisfaction. Using automated reminders encourage patients to keep scheduled appointments, schedule follow-up care, and keep their prescriptions filled. These measures reduce costs for providers and improve patients’ health at the same time.

  • Podcast: Without this, you’re shooting your marketing arrows in the…

    Jarod Carter Marketing

    In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it; it’s something I have to repeat quite often. Creating an ideal patient "avatar" should be one of the foundations of an effective marketing plan for any practice. Further, in business, you’ll constantly need to make decisions that can have huge long-term impacts and are often not easy to make. One of the easiest ways to take the guesswork out of decisions, is to be able to ask, "will this help me to better attract and better serve my ideal patient?"

  • Infographic: Fixing the world of disconnected payments in healthcare

    Brian Wallace Healthcare Administration

    Healthcare payments can be a big headache for clinics and patients alike. In fact, 25% of unnecessary spending in healthcare goes toward payment processing, totaling $190 billion every year. Patients and clinics alike are unsure of what insurance will cover. As high-deductible health plans grow more popular, uncertainty about out-of-pocket costs is on the rise. This uncertainty can lead patients to ignore bills or even avoid treatment altogether. Learn how technology is streamlining healthcare payments using contactless check-in with this infographic.