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What lessons did COVID-19 teach your healthcare organization? Use what…
Lisa Mulcahy Healthcare AdministrationEvery hospital administrator, physician and caregiver has been tested and changed by the COVID-19 pandemic. While the challenges your facility faced were no doubt huge and tremendously difficult, you and your teams can now take the lessons you learned while operating during COVID-19 to improve patient care to its highest degree — and you can innovate for the future through key steps that will ensure you’re prepared for anything. Use the following science-based advice for identifying and implementing the changes you need to offer your very best to your community.
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Encouraging mental health awareness in the classroom
Ginger Abbot EducationEducators teach students about more than math and science. They also establish spaces where kids develop their social skills and learn more about themselves. It's a critical place for introducing topics surrounding mental health, but that might be tricky to integrate into lesson plans. If you're wondering how to encourage mental health awareness in the classroom, try these tips.
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Podcast: How to sell packages in a cash-based practice
Jarod Carter MarketingOffering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t frame the "ask" in a way that builds trust, addresses objections, and is timed perfectly. In this episode, I walk you through how to effectively sell packages to your patients, including the simple analysis that will enable you to predict if offering discounted plans is likely to leave you with regrets down the road.
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B2B tactic boosts high-value service lines
Jeff Barasch Healthcare AdministrationWhile healthcare organizations are busier than ever due to the pandemic, their bottom lines have suffered. But hospitals and healthcare systems can offset the fiscal hit by leveraging their top revenue-generating clinical services. High-value service lines, even in competitive markets such as metro New York, have been setting themselves apart with precisely targeted, multi-faceted B2B marketing that incorporates specialty publications. Elite cardiology and ortho service lines have used high-impact journal-style publications to target referring physicians with a great deal of success.
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Bridging the gap: How to reach herd immunity with vaccine confidence
Brian Wallace Medical & Allied HealthcareAfter a year of COVID-19 significantly affecting our lives, a light at the end of the tunnel to normality is finally here. Three effective vaccines have been distributed throughout the U.S. and hope for herd immunity is in sight. However, there is still a gap between those being vaccinated and those who do not want to be vaccinated. Approximately 10 to 15% of the U.S. population will need to change their mind about being vaccinated in order to reach herd immunity at 70 to 85%. The main two reasons for vaccine hesitancy are freedom of choice and side effects. Freedom of choice must remain, but with incentives given by the government or companies, many who are hesitant may go ahead with the vaccine.
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Tech tricks that could prevent future COVID-19 outbreaks in your healthcare…
Lisa Mulcahy Medical & Allied HealthcareEven as the COVID-19 pandemic finally seems to be showing signs of slowing down in the U.S., you know as a hospital administrator or physician that you still can't take your eye off the ball in terms of prevention strategy. One of your top priorities will be stopping any further coronavirus spread in your facility until herd immunity and/or highly controlled case counts have been reached in your region, so you need up-to-date solutions your staff can swiftly and easily implement. The following cutting-edge techniques can mean simplified and highly effective infection control for your organization.
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Optometrist discovers cannabinoids as means to identify use of marijuana
Dr. Denise A. Valenti Medical & Allied HealthcareUnlike for alcohol, there is no breathalyzer or in-the-field measure of performance such as the Standard Field Sobriety Test. Impairment Measurement Marijuana and Driving (IMMAD), based in Quincy, Massachusetts, is a bioscience company working to fill the gap of limited technology to detect impairment to drive with marijuana use. IMMAD is collaborating with the Boston University School of Medicine’s Biomedical Forensics (BMFS) Program to do something about the risk of marijuana impaired drivers contributing to fatal crash rates.
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Infographic: Pandemic digital health trends you should know
Brian Wallace Medical & Allied HealthcareThe COVID-19 pandemic brought a rapid acceleration in digital health services and telemedicine. Much of the digital transformation in healthcare has been driven by patient expectations and has little to do with doctors' age or level of experience. Today, physicians are more likely to recommend health-related smartphone apps, fitness wearables and other technology to their patients. Many use social media to engage with and educate patients. In fact, 87% of doctors who are high digital adopters share educational videos with patients regularly.
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‘Impairment’ at work means more than just alcohol and other…
Terri Williams Business Management, Services & Risk ManagementWhen describing "impaired" workers, there’s a tendency to limit this term to alcohol, opioids, or cannabis. But according to the National Safety Council (NSC), the definition needs to be expanded. And 93% of employers who responded to a recent NSC survey agreed that workplace impairment includes more than alcohol and drugs. First, we need to define workplace impairment. According to Claire Stroer, MPH, CHES, NSC Impairment Program Manager, workplace impairment impedes the ability to function normally or safely.
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Infographic: Digital messaging and the future of healthcare
Brian Wallace Medical & Allied HealthcareAs people grow accustomed to messaging retailers, restaurants, and customer service agents, they’re beginning to expect the same from their doctors. Seventy percent of people want to communicate with their doctor through text messaging. The benefits of messaging for healthcare providers go far beyond convenience and patient satisfaction. Using automated reminders encourage patients to keep scheduled appointments, schedule follow-up care, and keep their prescriptions filled. These measures reduce costs for providers and improve patients’ health at the same time.
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