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How subscription-based marketing can be a key tool in your digital strategy
Lisa Mulcahy MarketingAs a digital/social media marketer, you know that an especially crucial task for your brand, as it moves through the pandemic and beyond, is customer retention. Your goal in this respect is to engage your existing demographic's interest in your products and services so they stay loyal and give you the repeat business you need. You also want to keep attracting new eyeballs to what you have on offer. An excellent way to accomplish all of this is with a subscription-based marketing strategy.
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How AI is transforming the agricultural sector
Joseph Zulick Science & TechnologyThere are many executives, experts, and analysts that fully believe that artificial intelligence (AI) will forever change that human beings interact with each other, and how businesses operate. Agriculture is extremely important to the global economy. For those that are unaware, it is estimated that the food and agriculture sector is worth about $5 trillion globally, and it’s hard to downplay those kinds of numbers. The agricultural sector is also utilizing and implementing AI in many different ways. Here are some examples of how AI is already transforming the agricultural sector.
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Coffee or no coffee? An exploration of America’s morning beverage
Victoria Fann Food & BeverageIn the United States, over 150 million people drink coffee every day with the average consumption being three cups per day. That’s approximately 450 million cups per day! We love our coffee. In fact, it is rare to go anywhere these days — even in the smallest towns — without running into some kind of coffee shop, many of them serving freshly ground coffee and espresso. With that level of popularity, it’s a given that coffee is embedded into our lives. But, is this a good thing?
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The 2020 hospitality and tourism trends that will likely stay for 2021…
Linchi Kwok Travel, Hospitality & Event ManagementAt the end of 2019, I predicted a few 2020 trends in hospitality, retail, and tourism businesses. For example, I recommended that we should pay special attention to areas like food delivery, sustainable food, and facial recognition. Certainly, the global pandemic was not anything I could predict back in 2019, but COVID-19 might have just accelerated many of the foreseeable changes we expected for the future. Moreover, many of the changes we observed in 2020 will very likely stay in 2021 and beyond, including the following.
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Study: Vitamin D low in 80% of hospitalized COVID-19 patients
Amanda Ghosh Medical & Allied HealthcareThe body of research examining the relationship between vitamin D and COVID-19 is growing. Now, a study published recently confirms a correlation between low vitamin D levels and SARS-CoV-2 infection, and health professionals are theorizing whether vitamin D supplementation could increase the effectiveness of a COVID-19 vaccine. "Vitamin D Status in Hospitalized Patients with SARS-CoV-2 Infection" appeared in The Journal of Clinical Endocrinology & Metabolism, confirming a relationship between low vitamin D and hospitalization due to COVID-19.
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Designing for celebrities: How career and technical education teachers…
Sheilamary Koch EducationTeaching any subject is tough these days. But imagine the effect of remote and hybrid learning on woodworking and other career and technical education (CTE) classes. As industrial arts teacher Tim Zavacki puts it, “You can’t exactly send bandsaws home with kids!” Here’s how teachers have kept student motivation high and even discovered silver linings as they maneuver within whatever parameters their schools are operating under.
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10 fun turkey facts for Thanksgiving table (or Zoom) talk
Dave G. Houser Food & BeverageOfficially, it’s Thanksgiving Day — but we’ve all come to know it as “Turkey Day” in recognition of the most popular guest of honor at the holiday table. Honestly, however, what do we really know about the big tasty bird that has become so much a part of America’s Thanksgiving tradition? Truth is, there’s much more to our favorite holiday bird than white or dark meat. Researchers have long studied the bird, technically known as Meleagris gallopavo, the wild turkey from which the domesticated version that we serve up with mashed potatoes and gravy was derived. Here are 10 of the most fun and fascinating things they’ve learned.
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Do the restaurants of the future still need a dining room?
Linchi Kwok Travel, Hospitality & Event ManagementIt does not seem the coronavirus will be leaving us soon, although we have seen great progress recently for developing a vaccine. In recent weeks, many places have reported a surge of new COVID-19 cases. Some even resumed lockdowns and mask mandates, forcing restaurants to shut down indoor dining services again. As a short-term remedy, restaurants immediately shifted their offerings to curbside pickup and delivery services. Meanwhile, restaurants are testing new concepts to embrace the contactless self-service trend for the future. Here are some examples.
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Experts hope plant-based burgers will reduce the need for factory farms
Scott E. Rupp Food & BeverageWant fries with that? With that plant burger? That’s soon going to be a question for millions around the world at McDonald’s. The upcoming launch of McDonald’s vegan "McPlant" burger could feed many millions. Some think McDonald’s move to veggie burgers (along with many other chains making similar moves) could reduce dependence on factory farming, specifically beef production. In addition to "beef"-like veggie patties, the chain is testing chicken alternatives. The fast-food chain is behind the curve when it comes to rolling out plant-based products.
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Changing suppliers: When it’s time to cut the ties
Anne Rose Business Management, Services & Risk ManagementAfter some time in business, you’ve likely developed strong relationships with a certain set of suppliers. You know what they can do for you and when, you know their policies and procedures, and you’re comfortable that your goals and values are congruent. All well and good, but unless you periodically analyze the status of your relationships, it’s too easy to fall into complacency and make assumptions that are no longer valid. Then you risk misplaced loyalty. So, here are signs that it is time to critically assess your loyalty to long-standing suppliers, perhaps cut those ties, and look afield for new suppliers.
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