Recent Articles
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Ghosting patients: Is that effective healthcare leadership?
Christina Thielst Healthcare AdministrationAdministrators of hospitals, clinics and medical groups know there is competitiveness in their ranks just as there is in the rest of the business world. However, some actions to protect business interests may interfere with the quality and safety of patient care. This brings us to "ghosting;" when a physician disappears…or is evacuated away from their patients as a result of the breakdown in a professional relationship. A recent Kaiser Health News article shines a bright light on the potential risk to patient health and the unintended consequences caused by these business decisions.
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How to improve Google Ads for your e-commerce business
Emma Fitzpatrick MarketingJust like we were talking about recently, knowing the latest features of each digital marketing channel makes all the difference. That’s especially true on a platform where you’re paying for users' attention. When was the last time you did a deep dive into Google AdWords? The average small business spends between $100,000 and $120,000 a year on Google paid search campaigns, while giant retailers can spend up to $50 million dollars a year, according to WordStream data. Regardless of how much you spend, each retailer pays between $1 and $2 for a click in a Google Ad.
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10 church communicator personalities: Check the mirror for yours
Mark MacDonald Religious CommunityI've always been fascinated by people. In fact, my college psychology courses established the understanding that we mostly tend to do similar things while being resistant to changing our ways. Accountability meetings declare that understanding and recognition are huge steps towards improvement. From decades of working with comms, here are the personalities I see.
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Supporting students with self-regulation
Savanna Flakes EducationIt is no secret that our students today have a lot going on inside and outside of school. We are teaching students who are undergoing trauma, stress and anxiety. To support the social and emotional well-being of our students, we have to teach and provide space for them to learn how to self-regulate. Emotional self-regulation is important for helping children manage how they express and experience emotions. Just as we provide students explicit instruction on academic content, we want to provide explicit instruction for social emotional learning.
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Dementia risk linked to severe gum disease
Tammy Hinojos Oral & Dental HealthcareCould taking great care of your teeth and gums throughout your lifetime also help protect your brain as you age? A new study published in The American Geriatrics Society seems to think so. The extensive study performed by investigators from Seoul National University in South Korea has added to growing evidence of a link between severe gum disease, or periodontitis, and a raised risk of dementia.
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Why your subscription-based customers may be jumping ship
Terri Williams MarketingSubscription-based services can provide a reliable source of revenue for your company. Netflix, Dollar Shave Club, Blue Apron, Shoe Dazzle, Graze and Birchbox are just some of the popular companies with a subscription business model. However, customers are likely to bolt at any moment, and according to subscription business expert, Robbie Kellman Baxter, author of “The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue,” they rarely leave because of pricing.
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What it means when you get their questions but not their business
Fred Berns Interior Design, Furnishings & FixturesIf it hasn't happened yet, it probably will: a prospect seeks your advice on furnishings, then goes online to buy them. If there's one thing interior design professionals hate, it's sharing their insights and ideas with people who end up taking their business elsewhere. But, as you think about that, think about this: What if those people are doing you a favor by "shopping" you? What if they're teaching you a very valuable lesson and giving you some frank feedback? What "shoppers" are telling you is that you're not selling them.
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7 sensational sites for wildflower watching
Dave G. Houser Travel, Hospitality & Event ManagementSpring has sprung across much of the country, and with the change in season comes an eruption of color as wildflowers burst into bloom from coast to coast. From desert valleys to grassland prairies and alpine meadows to big city parks, you’ll find them in profusion — daisies, buttercups, sunflowers, verbena, poppies and paintbrush in all their glory. Here are seven places that have been recognized by experts and ordinary wildflower watchers alike as the best flower fields in the nation.
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Dialysis, kidney transplant recipients at higher risk for cancer death
Lynn Hetzler Medical & Allied HealthcareDialysis and transplant patients face nearly three times the risk of dying from cancer as compared with the general population, according to new research. Previous research has shown that patients on dialysis or have received a kidney transplant are at higher risk of developing cancer, but there have been few studies to assess cancer mortality rates among these patients. To investigate, Eric H. Au, M.B.B.S., of the University of Sydney and colleagues compared the cancer-related mortality rates in kidney transplant recipients and dialysis patients with those of the general population.
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4 inexpensive ways to motivate your team through a long project
Deborah Ike Business Management, Services & Risk ManagementWhen you're on a long project, it's easy to get lost in the drudgery of a seemingly never-ending to-do list. Celebrating the completion of the project might be a year away. If you're not diligent to avoid it, your team may soon become weary of the project. This impacts team morale and can derail productivity. One way to keep the team motivated is to celebrate milestones completed along the way. Whether it's finishing a tough Agile sprint or writing the last of the test scripts, a little celebration is in order.