Recent Articles
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4 Facebook Messenger hacks for your brand
Emma Fitzpatrick MarketingDid you know that Facebook Messenger has more than 1.2 billion active users? That means roughly 1 in every 3 people on the internet is on Messenger.
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Keys to a powerful partnership with interior designers
Fred Berns Interior Design, Furnishings & FixturesWhat's the best way for companies to increase sales to leading interior designers? Help them help themselves. Manufacturers, showrooms, local retailers, independent sales reps and others looking to boost their business with designers should help them build their businesses. They should partner with them, providing guidance on how the designers can differentiate themselves, promote their expertise and build their database.
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Plot twist: Starting school later is good for teens and saves money
Brian Stack EducationPart of the back-to-school preparation for many teenagers this fall was readjusting their sleep schedules to accommodate the early start times at many American middle and high schools.
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Can a protein trick your heart into thinking you exercise?
Dorothy L. Tengler Medical & Allied HealthcareHeart failure (HF), the final common stage of many diseases of the heart, continues to be a major health concern in the United States, affecting nearly 6 million people. Each year, about 550,000 individuals are diagnosed with HF. Although advances in managing HF continue to grow, about half of those diagnosed will die within five years.
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Trump keeping promises to law enforcement agencies
Bambi Majumdar Law Enforcement, Defense & SecurityAt the end of August, President Donald Trump signed an executive order allowing police departments to once again have access to the discarded or discontinued supplies from the military branches. Large-caliber weapons, armored vehicles and grenade launchers will be available to them for free, adding to their resources without making a dent in their budget.
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Bags in Brief: The shape of purse-on-all branding
Andrea Rush RetailPresenting at an International Trademark Association (INTA) conference in New Orleans on branding this week, attendee trademark professionals are challenged to consider fundamental issues facing brand owners and designers, such as: "What are you selling and who is your market?" To illustrate the point that goodwill is the foundation of great human relationships and great brands, the audience is requested to remember their favourite article of clothing.
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The dangers of segmenting your customers
Anne Rose MarketingHere is just a smattering of the marketing segments that are all the rage now in the business world: baby boomers, millennials, LGBT, honeymooners, families, singles, athletes, racial identities, bachelor/bachelorette, gender-specific, and on and on.
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Nurses play an important role in caring for heart failure patients
Joan Spitrey Healthcare AdministrationWith 5.7 million Americans suffering from heart failure, the likelihood of a nurse caring for a patient with such diagnosis is inevitable. Therefore, it becomes important for nurses to not only skillfully care for and treat this patient population, but also identify patients who may be at risk for developing heart failure.
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Is autonomous trucking hauling a load of problems?
Delany Martinez Distribution & WarehousingFaced with a massive industry-scale driver shortage, companies are nervously reviewing their options for over-road logistics in the near future. With an administration that slashed rail expansion and infrastructure investment only a few months into 2017, a rock-and-hard-place scenario is starting to emerge on the road between warehouse and customer.
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World Tourism Day 2017 celebrates sustainability
Mary Smith Travel, Hospitality & Event ManagementTourism is a multibillion-dollar industry that brings employment to all corners of the world. Tourism has the ability to create a livelihood for people who might not otherwise have an outlet to make a living, especially if they have limited access to education and/or have poor infrastructure that prevents them from travelling to and from a place of work.