Recent Articles
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How your business can get a PR story this summer in 5 steps
Emma Fitzpatrick MarketingPublic relations versus advertising: the age old debate has been solved. We're inundated with ads now more than ever. Throughout the course of one day, we see an incredible 5,000 ads. That's one every 11.5 seconds. And how many of those can you ads can you recall? For most, the number is low. Much of the time, our brains barely see these ads — which means their messages certainly aren't sticking.
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8 great auto museums across America
Dave G. Houser Transportation Technology & AutomotiveAmerica's love affair with the automobile began well over a century ago, when those first ungainly horseless carriages sputtered their way into our hearts. This historic interest in cars has translated into a plethora of automobile museums — more than 100 of them in 36 states across the country.
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Study: Best practices for the primary care practice
Christina Thielst Healthcare AdministrationThe healthcare delivery system and payment models are changing. Much more emphasis is being placed on preventative care, engaging patients and their family caregivers as members of the care team, and improving satisfaction and outcomes.
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Small manufacturers need agile and adept robots
Alan Kelsky ManufacturingTwo industries that were important in the foundation and growth of the American middle class are the automobile industry and the steel industry. In the auto industry, Henry Ford is credited with creating the assembly line. Once it proved itself in Ford's factory, the assembly line was adopted by manufacturers in nearly every market. Steel was one of the few industries where the assembly line does not work, but hordes of workers were needed to make steel 24/7. After all, once the furnace cooled down, it was costly to turn back on.
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18 ways to advocate for your child with learning disabilities
Howard Margolis EducationWith summer vacation here, scores of IEPs are in disrepair. And many parents feel bewildered. They know they must advocate for their children, but don't know what to do and how to do it. Consequently, many act in self-defeating ways, inadvertently undermining their children's education.
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Soft-touch packaging: An innovative answer
Sharon Derbyshire EngineeringConsumers want cosmetic, personal care and household products that are convenient and easy to use. This has resulted in an increased demand for packaging where the applicator is included as part of the package and viewed as a key piece of the package design, rather than just an accessory.
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Pinterest’s new buyable pins benefit businesses and users
Katina Hernandez RetailSocial media juggernaut Pinterest is adding a new benefit to their popular social scrapbooking website in the coming months: the ability to purchase pinned items through a new "Buy it" button. Until now, Pinterest has served mainly as a website reserved for planning, and the company hopes the new foray into the e-commerce market will make the website more interactive and satisfying to users.
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Small practices rank cloud-based EHRs best in user satisfaction
Scott E. Rupp Healthcare AdministrationCloud-based electronic health record firms are tops in physician satisfaction rankings for small and solo practices, research firm Black Book Rankings reports. According to the firm's research, nearly 70 percent of small and single-physician practices are confident in Web-based EHR systems as usability gets better and connectivity issues improve.
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You cannot lead until you have their trust
Dov Baron Business Management, Services & Risk ManagementA creeping crisis is facing companies today. Over the next 20 years, this crisis will affect the bottom line harder than the recession of 2008. What is the crisis? The loss of valuable, trained employees. The average company spends 1.5 to 2 times the annual salary of an employee in training and development. Meanwhile the average millennial employee is looking at a tenure of only 1.2 to 2.4 years, at the outside.
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The co-op: A new model for remodeling and design firms?
Michael J. Berens Interior Design, Furnishings & FixturesBusiness is booming in the remodeling industry. Profits, not so much. Looking ahead to better days, consumers are undertaking long-delayed home improvements. But their wallets are stuck in the recession. This makes it tough for smaller firms to increase their fees and eke out a bit more profit.