Recent Articles
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Virtual reality is poised to transform destination marketing
Shawn Smajstrla Travel, Hospitality & Event ManagementThough its roots extend back at least four decades, virtual reality is just now beginning to show the promise of the 1960s visionaries who recognized its possibilities. VR had a mild re-emergence in the '90s, when we were captivated by the idea that a clunky helmet and some robotic-looking gloves could place us directly inside a video game. But the "reality" part of virtual reality never quite met with its potential.
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Success shortcut: Reach out to the right realtors
Fred Berns Interior Design, Furnishings & FixturesIf "How do I work with higher-caliber clients?" is your question, successful local realtors may have your answers. When it comes to landing fat-cat clients, success leaves clues. You'll find lots of them when you hang around high-end real estate professionals, the ones who sell multimillion luxury properties to the area's most affluent buyers.
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Stop preaching to an empty room
Mark MacDonald Religious CommunityImagine your pastor standing behind the pulpit. All the lights are on, the microphone is working nicely, and the doors are unlocked so people can freely come in. He's worked for hours on a great sermon to which he knows many people will respond. He clears his throat and delivers an eloquent message.
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Putting a third ‘i’ in building
Michael J. Berens Construction & Building MaterialsToday's built environments are all about performance — and not just building performance. Yes, on the engineering side, they have to deliver on energy and water conservation, improved indoor air quality, reduced waste, resilience and more. Increasingly, they also are being asked to influence the behaviors of occupants and to safeguard their health and wellness, as well as their privacy and safety.
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Could nap rooms help hospital shift workers?
Joan Spitrey Healthcare AdministrationImagine you have been up all night, caring for a newborn. You are sleepy, yet need to remain alert. At 6 a.m., you sit down to feed and burp the precious new life. You begin to feel drowsy as you take in the aroma of the newborn. Next thing you know, the infant has fallen to the ground out of your grasp.
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It’s time to barbecue the ‘sacred cow’ in your organization
William D. Pawlucy Association ManagementSun-setting programs in a nonprofit organization is almost always more difficult than if the program was embedded within a for-profit company. In a for-profit company, it is about dollars and sense, and the decision is easier when it's about the bottom line. In a nonprofit, this decision becomes much harder given psychological biases. Even in for-profit companies, these psychological biases exist.
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In turbulent times, Drucker’s advice still rings true
Ken Ackerman Distribution & WarehousingPeter Drucker, a world renowned pioneer in management theory, died in 2005 at the age of 95. Yet his book, "Managing in Turbulent Times," reads as though it were written yesterday. Drucker was one of the first management gurus to recognize the importance of logistics. He understood why warehousing must be a lagging factor in a recession. When sales suddenly drop, inventories build, warehouses are filled, and warehousing companies prosper.
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Homeless and ready to hit the road
Steve and Diane Owens Recreation & LeisureHomeless! Diane and I are homeless. Our stick house is gone forever, and with it we acquired a new degree of independence. We have freedom to travel without an agenda, deadline or schedule.
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Interior designs slowly veering toward the cool and casual look
Bambi Majumdar Interior Design, Furnishings & FixturesIt seems casual chic has really arrived in the 21st century. Every facet of life is reflecting more natural flair rather than set norms, including interior design. An increasing number of designers are veering away from the rigid trends of sticking to a genre or style in their projects. Instead, their work seems to be more of a blend between their tastes and client preferences.
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Long Thanh Airport project forges ahead
Matt Falcus Transportation Technology & AutomotiveThe development of a major new airport for Vietnam will continue as the country's aviation industry grows, and as it seeks to become a much larger player in Southeast Asia for passengers and airlines. The Long Thanh Airport project was first unveiled in 2013 to relieve pressure on and eventually replace the existing Tan Son Nhat airport, which currently serves the capital, Ho Chi Minh City.