Recent Articles
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Simplifying customer analytics for personalized marketing
Peter Moloney MarketingEven though most marketers understand the benefits of personalizing messages and offers to customers in marketing campaigns, surveys show many still hesitate to do so. They understand that by offering each customer the product or products they are most likely to buy at that time, they will generate considerably more revenue. But figuring out just what to offer each customer still feels like a leap into an uncertain world.
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Chile or bust: Time to get your pepper fix in New Mexico
Heather Linderfelt Food & BeverageAutumn is here, and the harvest is coming in. Now is the perfect time to visit New Mexico. Apples and pears are the fruits most expected this time of year. Is there anything more delicious than a farm-stand apple or pear? Yes, yes there is — the chile.
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Take off your mask and learn how to deal with change
Michael S. Haro, Ph.D. Business Management, Services & Risk ManagementMany of us wear masks daily — not just on Halloween. Think about how we surrender to our thoughts, sometimes exposing them, often using "our masks" to hide or divert true feelings. Sadly, when these masks are worn, the true self is hidden, and there is a tendency to slip into our own fantasy.
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Travel outlook and trends heading into 2016
Linchi Kwok Travel, Hospitality & Event ManagementI attended the Southern California Visitor Industry Outlook Conference in downtown Los Angeles last week, where several research firms reported their insights of the 2016 travel outlook and trends in California and in the U.S.
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4 tips to make church greeters more effective
Mark MacDonald Religious CommunityEvery week you have families arriving to go to church. They walk through the main doors of your building and follow their same path that they usually take to "their" seat. I regularly do church mystery visits in order to get an impartial feeling for a congregation. I attend each Sunday service, and I'm surprised about my compulsion to sit in the same seat for different service times. We love routine.
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Don’t let facility maintenance spiral out of control
Richard P. Payant Facilities & GroundsSpiral dynamics is a framework developed to understand the dynamic forces that influence people, businesses, education and organizations. The focus of spiral dynamics is to synthesize and attempt to understand human, organizational and societal problems through strong leadership and management systems, processes and procedures.
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New blood test can detect whether chest pain is a heart attack
Lynn Hetzler Medical & Allied HealthcarePerforming high-sensitivity cardiac troponin I at presentation in patients with suspected acute coronary syndrome (ACS) can rule out myocardial infarction (MI) quickly and accurately, according to a new study published in Lancet. This strategy could help emergency department physicians identify low-risk patients suitable for discharge, shorten ED wait times, reduce unnecessary hospitalizations, decrease costs — and, most importantly, alleviate patient anxiety about the possibility of having had a heart attack.
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Drones are a rapidly developing issue — on both sides of the law
Bob Kowalski Law Enforcement, Defense & SecurityWe've heard plenty about drones recently, but even with all that information, we still can't figure out the answer to this question: Whose side are they on? There's little doubt drones are capable of providing beneficial services and performing tasks that cannot be accomplished by people or other devices. They also hold the potential to bring headaches to law enforcement agencies around the world — a situation that has already begun.
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Close reading with English learners: Challenges
Erick Herrmann EducationIn this era of more demanding standards for all students, close reading has become a common exercise for students in various grade levels. For English language learners — generally defined as students who are not achieving academically due to the level of English language proficiency — accessing complex, grade-level text can be especially demanding.
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Luxury furniture industry reaches out to designers to boost sales
Michael J. Berens Interior Design, Furnishings & FixturesAt the height of the Great Depression in 1931, representatives of the furniture industry invited a group of notable interior decorators to a gathering to discuss how they might work together to promote design services and furniture sales. That meeting gave birth to the American Institute of Decorators, the forerunner of today's American Society of Interior Designers, and created an alliance between industry and designers that continues to this day.