Recent Articles

• 5 key factors in e-commerce to adapt your digital marketing strategy to…

  Lisa Mulcahy Marketing

  Throughout the COVID-19 pandemic, your marketing strategies for your brand have likely boiled down to two essential goals: stay alive and be profitable. Now it's time to start shifting the nuance of your approach a bit. In order to thrive and increase your brand's profits as your customers accept their "new normal," you need to read some tea leaves. Specifically, you need to understand how to navigate five crucial e-commerce conditions that will determine how well your messaging reaches your audience.

• The 3 C’s of healthcare innovation: Curiosity, creativity, and critical…

  Keith Carlson Medical & Allied Healthcare

  In the 21st century, myriad buzzwords and concepts have emerged within the healthcare realm, and one certainly stands out from the crowd in terms of its applicability in most any milieu or application, and that’s innovation. Three of the central engines that power innovation can be readily harnessed in the interest of progress and forward movement, and they are curiosity, creativity, and critical thinking — the three C’s of healthcare innovation.

• Can the RESTAURANTS Act save the industry?

  Bambi Majumdar Food & Beverage

  The restaurant industry desperately needs help. Its millions of employees are looking at the RESTAURANTS Act to help them get through the coronavirus pandemic’s economic devastation. Locally owned restaurants across America have joined forces with the Independent Restaurant Coalition (IRC) to lobby for Congress' support on this legislation.

• Urban exodus revives luxury home sales

  Michael J. Berens Interior Design, Furnishings & Fixtures

  Not all the news about the coronavirus pandemic is bad news. After slowing to a crawl in April and May, sales of luxury single-family homes rebounded in late June and July as affluent urbanites fled from congested cities and the confines of their high-end condos to seek out safer, more open spaces. In some more desirable areas, sales more than doubled or tripled over the same time last year.

• Infographic: What has COVID-19 taught us about cybersecurity?

  Maggie Kimberl Science & Technology

  If we've learned anything from the COVID-19 pandemic it's that we aren't prepared, and that is especially true when it comes to cybersecurity. There has been a sharp increase in hacking and phishing activity since the start of the pandemic because hackers knew they could exploit our stress while we were adjusting to working and schooling from home. Find out more about the new state of cybersecurity with this infographic.

• White oak genetics and tree improvement program: A range-wide collaboration

  Laura DeWald Natural Resources

  An eastern U.S. project focused on developing improved white oak (Quercus alba) and understanding its genetic potential has been established at the University of Kentucky. The project is working with forest, wood, and distilling industries and forestry, conservation, and wildlife agencies and organizations to answer a wide variety of questions associated with genetic variation in white oak. Any interested individual or organization is welcome to join the white oak genetics and tree improvement collaboration.

• Pandemic pod craze touches public education

  Sheilamary Koch Education

  The micro-schooling, homeschool or pandemic pod craze in education has exploded. At least six New York Times articles have been written on the topic since July 22, with many focusing on families and which ones can or can’t afford to hire private teachers and tutors. While families are leading the trend, some districts and schools are forming their own version of learning pods.

• How to cultivate a problem-solving culture with your team

  Deborah Ike Religious Community

  This year has brought several challenges. Many of these have forced church leaders to get creative and develop new ways of doing things. Thankfully, even if you’re the senior pastor, you don’t have to figure this all out on your own. You have a team, whether paid or all-volunteer, who can help you handle the next challenge. However, developing problem-solving skills takes intentional practice and action.

• Hiring tips for modern schools — even in a pandemic

  Brian Stack Education

  With the uncertainty of the pandemic, it is apparent that schools will find themselves on a perpetual hiring cycle to keep positions in classrooms and other programs filled, including both regular and substitute positions. What should a principal look for in a new hire? What should new hires expect from a school in this "new normal?" Here are some questions a school leader should consider when making hiring decisions for their school.

• Will COVID-19 be a catalyst for more hotel mergers and acquisitions?

  Linchi Kwok Travel, Hospitality & Event Management

  COVID-19 has put many restaurants and hotels out of business. A recent example is the permanent closure of the iconic Hilton Times Square Hotel. Several restaurant chains recently rolled out new store designs to embrace contactless self-service and delivery capabilities demanded by customers. With more schools and businesses reopening, the restaurant industry has shown signs of recovery. The outlook for hotels, however, is not as optimistic.

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