Recent Articles

• How to turn curious visitors into valuable customers with explainer videos

  Victor Blasco Marketing

  It’s all over the web: explainer videos are the perfect complement for any marketing strategy, especially if you deal with products or services that are somewhat involved or complex. These short pieces can engage your audience while conveying your value proposition and have proven useful to convert leads. But making an explainer video — sorry, making an effective explainer video — takes time, effort, and care. In this piece, we go over some of the strategies that the best explainer video companies use to ultimately turn leads into customers.

• Have Zoom, will design

  Lloyd Princeton Interior Design, Furnishings & Fixtures

  Interior designers are on the move — literally and virtually. Concerns about health and safety, including the need for social distancing and limited in-person contact whether with colleagues or clients, have uprooted many designers from their offices. In the months since COVID-19 caused large portions of the populace to shelter in place, designers have adapted to working remotely, and more of them have embraced e-design and virtual design service models.

• Job insecurity and economic uncertainty: How leaders can ease the emotional…

  Anthony Casablanca Business Management, Services & Risk Management

  The death of a loved one is not the only type of devastating loss that leads to grief. Your own company’s initiatives can also be emotionally traumatizing to employees. When you understand that any significant change to a person’s current reality can trigger grief, it becomes easier to see how company initiatives can trigger the stages of grief in employees. Cost-cutting and "right-sizing" efforts, from reducing benefits to layoffs, are emotionally traumatizing events for your people. Significant changes in job responsibilities can also be a culprit.

• Safety practices for the construction site during the COVID-19 pandemic

  Rachel Porter Construction & Building Materials

  To safeguard themselves against financial losses and ensure their business stays afloat, contractors often invest in contractors insurance. Nowadays, they have to protect themselves against another unseen threat — COVID-19. Understandably, dependable contractors want to prove they can work safely and avert the spread of COVID-19 as they provide much-needed income and support the nation's critical infrastructure. After all, the construction industry employs close to 11.2 million people in the United States alone.

• 7 key remote tech tools all real estate pros need right now

  Sam Radbil Business Management, Services & Risk Management

  The real estate industry has been propelled into its next iteration significantly because of the events of 2020. Few industries have adapted so quickly and so remarkably to the remote world in which we now live. Consider these seven remote tech tools needed by real estate professionals.

• It’s time for a reset — we need to change the game of business

  Jack Stack Business Management, Services & Risk Management

  Millions of Americans are out of work as a result of the pandemic. It’s not their fault. A growing number of small business owners have been forced to close their shops through no fault of their own. The combination of the virus, the ongoing social outcries, protectionism, and trade wars have rocked our great entrepreneurial nation’s very foundation. These shockwaves aren’t expected to subside anytime soon. Now is our opportunity for a reset — we need to change the game.

• What would you use if you were a one-rifle hunter?

  John McAdams Recreation & Leisure

  As the old saying goes, you should beware the man with only one gun because he knows how to use it. A person who shoots hundreds or thousands of rounds through a particular rifle and spends countless hours carrying that same rifle afield becomes intimately familiar with it. That sort of familiarity quite often means that the rifle almost becomes an extension of the hunter, which usually translates into good results afield.

• National task force encourages Congress to maintain telehealth support,…

  Scott E. Rupp Medical & Allied Healthcare

  Few subjects in healthcare have gained more attention than the meteoric rise in the use of telehealth during the COVID-19 pandemic. Doctors of all stripes turned to telehealth to keep their heads above water. Hospitals and health systems, too, implemented the technology in much the same manner: anything to keep revenue coming in and the lights on. However, nearly 60% of physicians interviewed as part of a recent survey said they remain leery about the quality of care they can provide remotely.

• The right marketing strategies for keeping new customers your brand has…

  Lisa Mulcahy Marketing

  Your brand may have picked up some new audience segments during the COVID-19 crisis. Now is the perfect time for you to convince those new consumers that your brand has the features they want for the long term — do it effectively and you can hang on to your "COVID customers" for good. Focus on the following five key areas to impress your new audience now and preserve their loyalty as the pandemic continues — and beyond.

• Absenteeism costs employers billions of dollars every year

  Grace Ferguson Business Management, Services & Risk Management

  Absenteeism is a pervasive phenomenon impacting workplaces globally. In the United States, employers — aggregately — rack up billions of dollars in absenteeism costs per year. Before we nail down the numbers, let's review the concept of absenteeism. According to USLegal.com, "Absenteeism is the term generally used to refer to unscheduled employee absence from the workplace." In other words, absenteeism is when an employee fails to report to work as scheduled.

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