Recent Articles

• How to keep your business and employees on track no matter who wins the…

  Amanda Kowalski Business Management, Services & Risk Management

  For months, Americans have been counting down to Election Day. Now that it’s within days, it’s time to talk about the day "after" the election. Some of your employees and customers are going to be really happy, and some are not. But you still have a company to run, work to be done and products to sell. You don’t need to deal with gloating, miserable or warring workers. And what happens if there isn’t a decision on Election Day? It could take some time to count all those votes, especially if the results are close. Don't look for either of the candidates to concede, either.

• Untethered affluents fueling booming home sales

  Michael J. Berens Construction & Building Materials

  Back in the spring when the housing market plummeted practically overnight, no one expected that homes would be flying off the shelf in September. Although the boom in home sales that began last May has slowed in recent months, demand still far exceeds supply, with the majority of homes last month selling in less than 30 days. For the most part, those homes are being bought by affluent homeowners who, no longer bound to their office commutes and urban lifestyles, are snapping up single-family suburban homes, vacation homes and luxury homes.

• Pull over, have no regrets: Teaching teens, young adults not to drive away…

  R.V. Scheide Law Enforcement, Defense & Security

  In 2002, Candy Priano and her husband were driving their 15-year-old daughter Kristie to a high school basketball game in Chico, California, when their minivan was T-boned in an intersection by a 17-year-old-girl fleeing a traffic stop. The teenaged driver’s crime? Her mom had called police to report her daughter was using the family car without permission. The inexperienced driver blew through four stop signs in a residential neighborhood at high speed with a police cruiser hot on her trail before crashing into the Prianos. Kristie was severely injured in the crash and died seven days later in the hospital. After their initial grieving, Priano and her husband became fierce advocates for reforming police pursuit policies.

• Fiction and fact: The undermining of science and society

  Keith Carlson Medical & Allied Healthcare

  In these days of a tumultuous and politically divided country and a raging pandemic taking scores of lives each day, research is a cornerstone of the bedrock of public health, evidence-based science, and healthcare delivery. However, when determined efforts are made to undermine the importance of the truth of scientific inquiry and discovery, our society itself is lamentably and powerfully undermined. The very notion of how we as humans accept or reject the concept of facts has changed remarkably in the course of the first two decades of the 21st century.

• The beginner’s guide to church SEO

  Mark MacDonald

  Everyone can benefit from a third-party endorsement where someone recommends what you’re offering. Wouldn’t it be great for a trusted friend to recommend your church? The next best solution is when Google (or another search engine) gives results that recommend you! Winner! We tend to trust one of their first results like we heard it from a trusted friend. The ability to be found on that first page requires a lot of work, though. Here’s how you can ensure your church is the "best" Google solution.

• Podcast: A marketing magician’s tricks to turn prospects into patients

  Jarod Carter Marketing

  Since he was a child, Dave Dee wanted to be a magician. But he grew up and settled for work in "practical" jobs, adding in magic shows when he could. Like most of us, he believed if he got really good at his craft, success would follow. But instead, he just fell further into debt. In an effort to find answers, he studied marketing, and that sparked a huge mindset shift. Every private practice must do the same things to succeed: generate leads and close them, perform the service and get paid, and generate repeat business and referrals. That's why many of the same marketing principles that work for a magician will work for essentially any private practice.

• Groundbreaking takes place on Tucson International Airport’s biggest…

  Matt Falcus Travel, Hospitality & Event Management

  Tucson International Airport is about to enter a new phase as it begins development of a major infrastructure upgrade that will improve facilities for operators, bringing the airfield in line with the latest FAA safety standards. Ground was broken on the new project — the largest in the airport’s 72-year history — on October 15 by representatives from across Southern Arizona and the Tucson Airport Authority (TAA). The present airport layout dates from the 1960s and is in need of modernization. The new works will center around a new runway parallel to the current main strip.

• Has the pandemic changed the nature of K-12 cybersecurity?

  Bambi Majumdar Education

  2020 has been the year of remote learning, which means more digitalization. It also means new security challenges for K-12 students. Thousands of users are using cloud-based applications such as Microsoft Teams, Google Meet, Google Classroom, and Zoom. The high volume of users and greater network demands lead to regular technical issues that teachers and schools have to overcome. But these are issues that, albeit annoying, can be handled. More sinister is the fact that it has created a new way for cybercriminals to strike.

• How to use visual storytelling to grow your business

  John Allen Business Management, Services & Risk Management

  Many of you will have heard the saying, "Content is king!" And while content is still extremely important, what is really "king" is the ability to grab your audience’s attention, keep it, and engage them with your brand. Marketing is usually the first touchpoint for customer experience, and first impressions are extremely difficult to change. It’s vital that you get this right. Easier said than done, right? Wrong. What you really need to know about is visual storytelling. Studies have shown that blog posts with visuals drive up to 180% more engagement than those without.

• Tax this: California’s Proposition 15

  Seth Sandronsky Civil & Government

  There is a fiscal-political story heating up in the world's fifth biggest economy this election season. Proposition 15 on the California state ballot Nov. 3 would tax commercial and industrial properties, except commercial agriculture, at their market value. Property taxes on residential properties would continue to be calculated on the purchase price, also known as the split roll valuation. "Upon full implementation," according to the California Legislative Analyst’s Office, "the measure’s shift of most commercial and industrial properties to market value assessment would increase annual property taxes paid for these properties by $8 billion to $12.5 billion in most years."

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