Recent Articles

• How to balance board and executive committee duties

  Robert C. Harris Association Management

  There should be trust between the board and its executive committee. An executive committee is a subgroup of the board, including the elected officers, immediate past president, and potentially other appointees. Bylaws grant authority for the executive committee to conduct business in between meetings of the board. It’s an efficient method for making decisions without the time and cost of convening the larger board. The bylaws and policies can limit authority of the committee; for example, indicating it cannot approve a budget, expend excess funds, nor address personnel changes.

• Study: A substantial number of patients have deferred care during the COVID-19…

  Scott E. Rupp Medical & Allied Healthcare

  Routine patient care received a devastating blow earlier this year as the COVID-19 pandemic ravaged healthcare facilities, countless communities across the country and shut down elective procedures. According to a new study on patient care's impact during the pandemic, almost half of all U.S. employees deferred care because of the pandemic, Willis Towers Watson said. The global advisory firm surveyed a statistically valid 4,898 workers reporting that as many as 44% deferred medical care at some point during the pandemic.

• Key safety tips for real estate pros returning to the office during COVID-19

  Sam Radbil Facilities & Grounds

  The health of staff and clients is paramount for the real estate industry. Here are some key safety tips for real estate professionals who may be returning to the office. For example, though many real estate professionals, from attorneys to salespeople, determine their own schedules, it will be important to provide specific times that staff members can be in office to maintain social distancing and sanitizing schedules. Consider dividing the workforce into A and B groups.

• Reimagining airport parking to support the travel industry

  Jeremy Zuker Travel, Hospitality & Event Management

  With a decrease in air travel activity, all aspects of the airport experience, from eating at restaurants in terminals to shopping and parking, are currently underused. This has resulted in massive revenue losses for airports and associated businesses. The largest loss for airports has been in airport parking. From 2015 to 2018, airport parking revenue rose by an average of 13.6%. And even as airport parking declined, revenue increased: at San Francisco International Airport, parking was down by 7.5% from 2014 to 2017, yet parking revenue increased over the same period.

• Infographic: What is Industry 4.0, and what are the technologies that power…

  Maggie Kimberl Manufacturing

  A new Industrial Revolution is quietly changing the way products are made. By combining big data, machine learning, and the Industrial Internet of Things (IIoT), manufacturing companies can make immediate production changes based on real-time data intelligence. The Fourth Industrial Revolution, also known as Industry 4.0, will introduce better products to the market at a lower cost and in less time.

• What to know about the best ammo for hunting thick-skinned, dangerous game

  John McAdams Recreation & Leisure

  Bullet selection is always an important consideration when preparing for a hunt. However, choosing the appropriate bullet literally becomes a matter of life and death if you’ll be hunting dangerous game like cape buffalo. The good news is that most of the big ammunition companies now offer several different lines of ammunition that are specifically designed for hunting thick-skinned, dangerous game. In particular, Nosler manufactures its Safari Ammunition line specifically for those hunters.

• Marketing ecosystems are new ways to connect now and after COVID-19

  Lisa Mulcahy Marketing

  As a marketer, you're no doubt familiar with the concept of "tribe" marketing — the practice of identifying consumer groups in certain interest bubbles that you can spread word of your products and services to. As the COVID-19 pandemic continues, a fresh, excellent way to expand your business now and for the future is to take the "tribe" concept a step further. Think of your customer base as a series of "ecosystems" — self-contained groups that thrive and respond best within a certain communication climate.

• Costa Rica slowly opens to US travelers

  Lark Gould Travel, Hospitality & Event Management

  Costa Rica intends to allow all U.S. residents to visit the country as of Nov. 1. This move marks a radical departure from its policy of partial openings that started in the beginning of September. That allowed visitors from limited U.S. states to enter the country. The list later grew to 20 states and territories in recent weeks as conditions changed. Although waves of spikes continue to ripple through various U.S. states, Costa Rica still remains on target to uphold the November date. But there are still hurdles for those who want to head to the pristine rainforests and soft white beaches of this Central American tourism mecca.

• Explore membership dues grants as a pandemic alternative for your organization

  Robert C. Harris Association Management

  Members have a long-standing relationship with their organizations. The pandemic has caused businesses and individuals to rethink their expenses. Dues may be on the chopping block. Executive directors are asking how to save members. Send out dues’ renewals now, delay or waive? Ideally, membership is viewed as indispensable. Organizations have had a surge in member calls for assistance in solving problems. Programs and education have increased to meet demand. Advocacy efforts have amplified to address regulatory problems and provide solutions.

• Avoiding customer churn: How to secure repeat business for your brand as…

  Lisa Mulcahy Marketing

  Customer churn is rampant throughout today's marketing landscape. Data from Search Engine Watch found that, since the pandemic began, 46% of surveyed marketers report they have lost customers, and just 12% of those surveyed report they were able to gain new customers during the quarantine. How does a brand start to combat customer churn? Here are five key steps marketers should take to keep buyers interested, satisfied and secure during the pandemic — and preserve their loyalty after COVID-19.

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