Recent Articles

• The leadership style that turned Ford Motor Company around

  Dr. Marilyn Gist Business Management, Services & Risk Management

  It’s no secret that many businesses are hurting in 2020. Transportation, hospitality, and brick-and-mortar retail outlets selling nonessential goods and services have been hit the hardest. The last time we were in a similar situation was during the Great Recession of 2008. Although the causes were different, both situations flattened revenues so much that business as usual led many companies to failure. How are leaders supposed to navigate such tough challenges? One way is with humility.

• Grab this opportunity to finance business growth

  Lloyd Princeton Business Management, Services & Risk Management

  You may have seen mentions in the business news of late to "free money." Perhaps you thought to yourself, "how do I get some of that?" In reality, of course, the money isn’t free. But interest rates are so low right now that, relatively speaking, by traditional lending standards it is practically "free," which is to say that the cost of borrowing is not much more than the cost of the principal. That makes this a great time to raise money to fund business expansion and new ventures.

• 7 marketing mistakes you may be making at your spa

  Elizabeth Donat Retail

  I recently had the opportunity to do a live Instagram interview with Meghan O'Brien, who owns Marketing with Meg. Her company specializes in marketing consulting, courses and tools focused on the esthetics arena. Lucky us! During our chat, she shared some amazing tips but also highlighted some of the common mistakes that she sees out there with some easy tips to fix them. Please read through these and see if you are making these mistakes at your spa or medspa. This is some guidance you won't want to miss!

• Why post-COVID-19 U.S. education will be even less like it used to be than…

  Patrick Gleeson Education

  When COVID-19 first became a national conversation topic, a flurry of articles in major U.S. publications followed proposing what, post-COVID-19, would remain the same and what would be different. There seems to be an assumption that these issues have largely been resolved; while we may not like every change, we at least have a pretty good idea of what post-COVID U.S. education will look like. A previous experience with the interaction of a school system and a disaster this century, Hurricane Katrina, should warn us that we're probably underestimating how extensive and profound those changes are likely to be.

• How to advertise your small business inexpensively

  Amanda Kowalski Marketing

  Getting the word out about your business can be the most frustrating thing a small business owner faces. If you build the world’s greatest mouse trap, but nobody knows about it, you aren’t going to sell any. With a small business’ limited budget, how can you spread the word? In the 21st century, there are myriad free or inexpensive ways to advertise.

• Go low (tech) to make your building more COVID-safe

  Andrew Witkin Facilities & Grounds

  For the last five years, it seems that every conversation that I’ve had has included the word "disruptive." At one point, the term may have actually had some meaning, but today it’s so overused that it has pretty much faded into background noise. The thinking behind it is sound: old ways of dealing with problems need to evolve into new approaches. Thanks to the COVID-19 pandemic, however, operators of commercial properties are faced with unprecedented challenges — and in many cases, the bright, shiny, new solution is not the best way to solve problems.

• How micro actions produce big changes

  Victoria Fann Business Management, Services & Risk Management

  A few years ago, I came across the life-changing book, "The Compound Effect: Jumpstart Your Income, Your Life, Your Success" by Darren Hardy, an author and the former publisher of Success magazine. He writes, "The Compound Effect is the principle of reaping huge rewards from a series of small, smart choices." He also says, "It's not the big things that add up in the end; it's the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary." Accomplishing big goals can be daunting, so we’re told to break things done into chunks. Even though that’s great advice, it can still feel overwhelming, which is why it’s best to break goals down into micro actions.

• Improving senior care by mimicking natural light cycles with LED technology

  Michael J. Berens Interior Design, Furnishings & Fixtures

  Numerous studies have identified the need for better lighting conditions in senior care facilities. Residents often have too little exposure to natural light during the day and are subjected to leaks from artificial lighting during the night. This can lead to a range of health problems, from erratic sleep patterns to impaired cognition to listlessness and depression. Recent developments in LED technology may provide a solution by creating interior lighting conditions that change throughout the day and night, mimicking the natural light cycle to which the body is attuned.

• 5 data protection trends of 2020 that will define security next year

  Richard Conn Science & Technology

  As more businesses move online, the field of cybersecurity has grown in importance. Workplace digitalization has led to many changes, including a move to new platforms and strategies. Many companies are adopting a cloud-first strategy, requiring new methods of protecting data. Consumers are more empowered than ever — and they demand transparency and security in how their data is stored and used. Data protection will become vital to an organization’s success.

• Newsjacking is a powerful tool to boost your brand — if you do it right

  Lisa Mulcahy Marketing

  As the COVID-19 pandemic continues, you as a marketer are of course looking for appropriate ways to augment your brand's visibility and profits. One strategy to try is newsjacking. The term was invented by author David Meerman Scott, who defines newsjacking as implementing your brand's marketing or opinion into news stories that are breaking online through blog posts, tweets, or social media posts. So, how do you make the newsjacking process happen for your brand quickly and easily? Use the following five steps to ensure you're maximizing your ad potential and creating copy that is appropriate, sensitive and positive.

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